Apple Reminders vs Microsoft To Do:Which is more popular?
In September 2026, Microsoft To Do had more branded searches than Apple Reminders among to-do list apps in New Zealand. Microsoft To Do had about 580 branded searches, while Apple Reminders had 70. Microsoft To Do made up 22.2% of all to-do list app searches we track, and Apple Reminders accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about to-do list apps, Microsoft To Do appeared in all five answers and Apple Reminders in four. Microsoft To Do was mentioned before Apple Reminders in three out of five answers.
Who do people search for more?
Microsoft To Do, about 8 searches for every 1 for Apple Reminders
Who does AI mention more?
Microsoft To Do, mentioned in every answer we collected
Who does AI recommend more?
Microsoft To Do, named ahead of Apple Reminders in 3 of 5 answers
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Top to-do list apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft To Do appeared in all five answers. Apple Reminders was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Microsoft To Do was listed before Apple Reminders in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Todoist1st
TickTick2nd- Microsoft To Do3rd
- Apple Reminders4th
Things5th
Any.do–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Todoist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft To Do5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TickTick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Reminders4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Things4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Any.do0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about to-do list apps
5 answers
Asked ChatGPT
“Which to-do list app should I use in New Zealand?”
Asked ChatGPT
“What are the best to-do list apps in New Zealand?”
Asked ChatGPT
“What's the best to-do list app in New Zealand for organising daily tasks?”
Searched Google, AI Overview
“best to do list app”
Searched Google, AI Overview
“task app for iphone”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Apple Reminders or Microsoft To Do more popular in search?
This chart shows how often people search Google for Apple Reminders and Microsoft To Do by name. Each line represents a brand's share of searches for all six to-do list apps we track, month by month, from searches in New Zealand.
Share of searches by month for Microsoft To Do, Apple Reminders. The figures are in the table below the chart.
View monthly share of searches table
| Month | Todoist | Microsoft To Do | TickTick | Apple Reminders | Any.do | Things |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.4% | 25.7% | 19.2% | 1.8% | 2.5% | 0.36% |
| Nov 2025 | 48.9% | 21.6% | 24.1% | 1.8% | 2.9% | 0.72% |
| Dec 2025 | 48.2% | 20.9% | 24.5% | 3.2% | 2.3% | 0.91% |
| Jan 2026 | 50.1% | 25.1% | 19.5% | 2.1% | 2.1% | 1.2% |
| Feb 2026 | 50.5% | 24.6% | 18.3% | 3.1% | 2.1% | 1.4% |
| Mar 2026 | 54.2% | 22.8% | 16.9% | 2.8% | 2.5% | 0.92% |
| Apr 2026 | 46.7% | 25% | 23.8% | 1.7% | 1.7% | 1.3% |
| May 2026 | 49.2% | 28.1% | 18.8% | 1.7% | 1.7% | 0.66% |
| Jun 2026 | 48.9% | 26.6% | 21.1% | 1.5% | 1.2% | 0.62% |
| Jul 2026 | 48.9% | 27.1% | 18.7% | 3.2% | 1.1% | 1.1% |
| Aug 2026 | 49.5% | 25.1% | 22.1% | 1.7% | 1% | 0.67% |
| Sep 2026 | 52.5% | 22.2% | 20.7% | 2.7% | 1.1% | 0.77% |
How has the Apple Reminders and Microsoft To Do comparison changed over the last 12 months?
3 findings
- Microsoft To Do was ahead of Apple Reminders in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple Reminders’ share of searches among to-do list apps in New Zealand moved from 1.8% to 2.7%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 12 months ending September 2026, Microsoft To Do’s share of searches among to-do list apps in New Zealand moved from 25.7% to 22.2%, and its estimated monthly branded searches moved from 710 to 580.
How did search popularity change for New Zealand to-do list apps in September 2026?
2 changes
In September 2026, Apple Reminders gained share of searches among to-do list apps in New Zealand, from 1.7% to 2.7%.
In September 2026, Microsoft To Do lost share of searches among to-do list apps in New Zealand, from 25.1% to 22.2%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Apple Reminders’ and Microsoft To Do’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Reminders
1 branded search term
- apple reminders
Microsoft To Do
5 branded search terms
- microsoft to do
- microsoft to do app
- microsoft to do ist
- microsoft to do reminders
- microsofttodo
Other head-to-heads among to-do list apps
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