How popular isGitHub Actions in search?
In August 2026, there were an estimated 590 branded searches for GitHub Actions in New Zealand which is up 73.5% over the last 11 months. GitHub Actions holds 59.6% estimated Share of Search among New Zealand CI/CD tools and is ranked 1st of 5 competitors for search popularity.
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Which CI/CD tools compete with GitHub Actions?
Share of Search by month for GitHub Actions, Buildkite, CircleCI, Jenkins, GitLab CI. The figures are in the table below the chart.
View monthly share of search table
| Month | GitHub Actions | Buildkite | CircleCI | Jenkins | GitLab CI |
|---|---|---|---|---|---|
| Oct 2025 | 61.8% | 12.7% | 12.7% | 5.5% | 7.3% |
| Nov 2025 | 58.6% | 13.8% | 15.5% | 6.9% | 5.2% |
| Dec 2025 | 62.5% | 16.1% | 8.9% | 5.4% | 7.1% |
| Jan 2026 | 58% | 10% | 12% | 12% | 8% |
| Feb 2026 | 51.9% | 17.3% | 9.9% | 14.8% | 6.2% |
| Mar 2026 | 47.3% | 14.3% | 9.9% | 20.9% | 7.7% |
| Apr 2026 | 50.7% | 15.5% | 8.5% | 19.7% | 5.6% |
| May 2026 | 50% | 18.4% | 9.2% | 15.8% | 6.6% |
| Jun 2026 | 65.4% | 11.1% | 9.9% | 8.6% | 4.9% |
| Jul 2026 | 59% | 13.3% | 8.4% | 12% | 7.2% |
| Aug 2026 | 59.6% | 17.2% | 11.1% | 9.1% | 3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.6% | 590 | +20.4% | +0.6 points | |
| 2, held 2nd | 17.2% | 170 | +54.5% | +3.9 points | |
| 3, moved from 4th to 3rd | 11.1% | 110 | +57.1% | +2.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.1% | 90 | -10% | -3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3% | 30 | -50% | -4.2 points |
59.6%
held 1st · 590 estimated branded searches · +20.4% vs prior month · +0.6 points
17.2%
held 2nd · 170 estimated branded searches · +54.5% vs prior month · +3.9 points
3.
CircleCI11.1%
moved from 4th to 3rd · 110 estimated branded searches · +57.1% vs prior month · +2.7 points
4.
Jenkins9.1%
moved from 3rd to 4th · 90 estimated branded searches · -10% vs prior month · -3 points
3%
held 5th · 30 estimated branded searches · -50% vs prior month · -4.2 points
Compare search popularity between GitHub Actions and its closest rivals
How has branded search demand for GitHub Actions changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for GitHub Actions in New Zealand rose from 340 to 590.
- Across the 11 months ending August 2026, GitHub Actions’ estimated Share of Search among CI/CD tools in New Zealand decreased from 61.8% to 59.6%.
- Across the 11 months ending August 2026, GitHub Actions’ estimated Share of Search among CI/CD tools in New Zealand peaked at 65.4% in June 2026 and was lowest at 47.3% in March 2026.
How did search popularity change for New Zealand CI/CD tools in August 2026?
5 changes

In August 2026, CircleCI overtook Jenkins to rank 3rd among CI/CD tools in New Zealand, at 11.1%.

In August 2026, Buildkite gained estimated Share of Search among CI/CD tools in New Zealand, from 13.3% to 17.2%.

In August 2026, GitHub Actions gained estimated Share of Search among CI/CD tools in New Zealand, from 59% to 59.6%.
In August 2026, GitLab CI lost estimated Share of Search among CI/CD tools in New Zealand, from 7.2% to 3%.

In August 2026, Jenkins lost estimated Share of Search among CI/CD tools in New Zealand, from 12% to 9.1%.
How is GitHub Actions measured?
Brandwave collects information about searches that people make online using GitHub Actions’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- github actions
- github actions ci cd
- github actions continuous integration
- githubactions
Who owns GitHub Actions?
GitHub Actions is owned by
Microsoft. Brandwave also tracks Microsoft Copilot,
Bing,
GitHub Copilot, LinkedIn,
LinkedIn Ads,
Microsoft 365, Microsoft Advertising,
Microsoft Authenticator, Microsoft Azure,
Microsoft Bookings, Microsoft Clarity,
Microsoft Dynamics 365,
Microsoft Edge,
Microsoft Forms,
Microsoft Power Apps,
Microsoft PowerPoint,
Microsoft Surface,
Microsoft Teams, Microsoft To Do,
Microsoft Translator,
Microsoft Visio,
Minecraft,
OneDrive,
OneNote,
Outlook,
Power Automate,
Power BI,
SharePoint,
Xbox and
Xbox Game Pass, owned by the same company, in New Zealand.
Do you work for GitHub Actions? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is GitHub Actions your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.