Brandwave

How popular isGitHub Actions in search?

In August 2026, there were an estimated 590 branded searches for GitHub Actions in New Zealand which is up 73.5% over the last 11 months. GitHub Actions holds 59.6% estimated Share of Search among New Zealand CI/CD tools and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. GitHub Actions59.6%
  2. Buildkite17.2%
  3. CircleCI11.1%
  4. Jenkins9.1%
  5. GitLab CI3%
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Which CI/CD tools compete with GitHub Actions?

GitHub Actions against CI/CD tools in New Zealand, by month

Share of Search by month for GitHub Actions, Buildkite, CircleCI, Jenkins, GitLab CI. The figures are in the table below the chart.

View monthly share of search table
MonthGitHub ActionsBuildkiteCircleCIJenkinsGitLab CI
Oct 202561.8%12.7%12.7%5.5%7.3%
Nov 202558.6%13.8%15.5%6.9%5.2%
Dec 202562.5%16.1%8.9%5.4%7.1%
Jan 202658%10%12%12%8%
Feb 202651.9%17.3%9.9%14.8%6.2%
Mar 202647.3%14.3%9.9%20.9%7.7%
Apr 202650.7%15.5%8.5%19.7%5.6%
May 202650%18.4%9.2%15.8%6.6%
Jun 202665.4%11.1%9.9%8.6%4.9%
Jul 202659%13.3%8.4%12%7.2%
Aug 202659.6%17.2%11.1%9.1%3%
Sep 2026—————
  1. held 1st · 590 estimated branded searches · +20.4% vs prior month · +0.6 points

  2. 2.Buildkite

    17.2%

    held 2nd · 170 estimated branded searches · +54.5% vs prior month · +3.9 points

  3. 3.CircleCI

    11.1%

    moved from 4th to 3rd · 110 estimated branded searches · +57.1% vs prior month · +2.7 points

  4. 4.Jenkins

    9.1%

    moved from 3rd to 4th · 90 estimated branded searches · -10% vs prior month · -3 points

  5. held 5th · 30 estimated branded searches · -50% vs prior month · -4.2 points

Compare search popularity between GitHub Actions and its closest rivals

How has branded search demand for GitHub Actions changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for GitHub Actions in New Zealand rose from 340 to 590.
  • Across the 11 months ending August 2026, GitHub Actions’ estimated Share of Search among CI/CD tools in New Zealand decreased from 61.8% to 59.6%.
  • Across the 11 months ending August 2026, GitHub Actions’ estimated Share of Search among CI/CD tools in New Zealand peaked at 65.4% in June 2026 and was lowest at 47.3% in March 2026.

How did search popularity change for New Zealand CI/CD tools in August 2026?

  1. In August 2026, CircleCI overtook Jenkins to rank 3rd among CI/CD tools in New Zealand, at 11.1%.

  2. In August 2026, Buildkite gained estimated Share of Search among CI/CD tools in New Zealand, from 13.3% to 17.2%.

  3. In August 2026, GitHub Actions gained estimated Share of Search among CI/CD tools in New Zealand, from 59% to 59.6%.

  4. In August 2026, GitLab CI lost estimated Share of Search among CI/CD tools in New Zealand, from 7.2% to 3%.

  5. In August 2026, Jenkins lost estimated Share of Search among CI/CD tools in New Zealand, from 12% to 9.1%.

How is GitHub Actions measured?

Brandwave collects information about searches that people make online using GitHub Actions’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • github actions
  • github actions ci cd
  • github actions continuous integration
  • githubactions

How the Brand Demand Index is measured

Do you work for GitHub Actions? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is GitHub Actions your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.