How popular isBitbucket Pipelines?
In September 2026, people searched for Bitbucket Pipelines by name about 20 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 3.4% of all New Zealand CI/CD tool searches, placing Bitbucket Pipelines seventh out of seven tools. When we asked both ChatGPT and Google AI Overviews about CI/CD tools, Bitbucket Pipelines appeared in four of the five answers and was the fifth most recommended of the seven.
Bitbucket Pipelines is the seventh most searched of 7 competitors and the fifth most recommended in AI answers.
GitHub ActionsShare of searches 45.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BuildkiteShare of searches 20.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
CircleCIShare of searches 11.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Azure PipelinesShare of searches 6.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Bitbucket PipelinesShare of searches 3.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
Follow Bitbucket Pipelines and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top CI/CD tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bitbucket Pipelines was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bitbucket Pipelines is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- GitHub Actions1st
GitLab CI2nd
Jenkins3rd- Azure Pipelines4th
- Bitbucket Pipelines5th
- CircleCI6th
- Buildkite7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GitHub Actions5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jenkins5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GitLab CI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bitbucket Pipelines4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Azure Pipelines3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CircleCI2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Buildkite1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about CI/CD tools
5 answers
Asked ChatGPT
“Which CI/CD tool should I use in New Zealand?”
Asked ChatGPT
“What are the best CI/CD tools in New Zealand?”
Asked ChatGPT
“What's the best CI/CD tool in New Zealand for a software team?”
Searched Google, AI Overview
“ci cd tools”
Searched Google, AI Overview
“ci cd software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which CI/CD tools compete with Bitbucket Pipelines?
Share of searches by month for GitHub Actions, Buildkite, CircleCI, Azure Pipelines, Jenkins, GitLab CI, Bitbucket Pipelines. The figures are in the table below the chart.
View monthly share of searches table
| Month | GitHub Actions | Buildkite | CircleCI | Azure Pipelines | Jenkins | GitLab CI | Bitbucket Pipelines |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 11.3% | 11.3% | 8.1% | 4.8% | 6.5% | 4.8% |
| Nov 2025 | 51.6% | 12.5% | 14.1% | 6.3% | 6.3% | 4.7% | 4.7% |
| Dec 2025 | 55.9% | 15.3% | 8.5% | 6.8% | 5.1% | 6.8% | 1.7% |
| Jan 2026 | 50.9% | 9.4% | 11.3% | 7.5% | 11.3% | 7.5% | 1.9% |
| Feb 2026 | 47.6% | 16.7% | 8.3% | 4.8% | 14.3% | 6% | 2.4% |
| Mar 2026 | 42.6% | 12.8% | 9.6% | 5.3% | 20.2% | 7.4% | 2.1% |
| Apr 2026 | 44.6% | 14.9% | 8.1% | 4.1% | 18.9% | 5.4% | 4.1% |
| May 2026 | 42.1% | 18.4% | 9.2% | 5.3% | 15.8% | 6.6% | 2.6% |
| Jun 2026 | 50% | 13.6% | 10.6% | 6.1% | 10.6% | 6.1% | 3% |
| Jul 2026 | 46.5% | 15.5% | 9.9% | 4.2% | 14.1% | 7% | 2.8% |
| Aug 2026 | 46% | 19.5% | 12.6% | 5.7% | 10.3% | 3.4% | 2.3% |
| Sep 2026 | 45.8% | 20.3% | 11.9% | 6.8% | 6.8% | 5.1% | 3.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.8% | 270 | -32.5% | -0.2 points | |
| 2, held 2nd | 20.3% | 120 | -29.4% | +0.8 points | |
| 3, held 3rd | 11.9% | 70 | -36.4% | -0.8 points | |
| 4, moved from 5th to 4th | 6.8% | 40 | -20% | +1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.8% | 40 | -55.6% | -3.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 5.1% | 30 | 0% | +1.6 points | |
| 7, held 7th | 3.4% | 20 | 0% | +1.1 points |
45.8%
Held 1st. 270 estimated branded searches, -32.5% vs prior month. Share -0.2 points.
20.3%
Held 2nd. 120 estimated branded searches, -29.4% vs prior month. Share +0.8 points.
3.
CircleCI11.9%
Held 3rd. 70 estimated branded searches, -36.4% vs prior month. Share -0.8 points.
6.8%
Moved from 5th to 4th. 40 estimated branded searches, -20% vs prior month. Share +1 points.
5.
Jenkins6.8%
Moved from 4th to 5th. 40 estimated branded searches, -55.6% vs prior month. Share -3.6 points.
5.1%
Held 6th. 30 estimated branded searches, 0% vs prior month. Share +1.6 points.
3.4%
Held 7th. 20 estimated branded searches, 0% vs prior month. Share +1.1 points.
Compare popularity between Bitbucket Pipelines and its closest rivals
- Bitbucket Pipelines vs Buildkite: compare popularity
- Bitbucket Pipelines vs CircleCI: compare popularity
- Bitbucket Pipelines vs Azure Pipelines: compare popularity
- Bitbucket Pipelines vs Jenkins: compare popularity
- Bitbucket Pipelines vs GitLab CI: compare popularity
- Compare Bitbucket Pipelines with any brand
How has branded search demand for Bitbucket Pipelines changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bitbucket Pipelines in New Zealand fell from 30 to 20.
- Across the 12 months ending September 2026, Bitbucket Pipelines’ share of searches among CI/CD tools in New Zealand decreased from 4.8% to 3.4%.
- Across the 12 months ending September 2026, Bitbucket Pipelines’ share of searches among CI/CD tools in New Zealand peaked at 4.8% in October 2025 and was lowest at 1.7% in December 2025.
- Across the 12 months ending September 2026, Bitbucket Pipelines fell from 6th to 7th among CI/CD tools in New Zealand.
How did search popularity change for New Zealand CI/CD tools in September 2026?
6 changes
In September 2026, Azure Pipelines overtook Jenkins to rank 4th among CI/CD tools in New Zealand, with 6.8% of the searches.
In September 2026, GitLab CI gained share of searches among CI/CD tools in New Zealand, from 3.4% to 5.1%.
In September 2026, Bitbucket Pipelines gained share of searches among CI/CD tools in New Zealand, from 2.3% to 3.4%.
In September 2026, Buildkite gained share of searches among CI/CD tools in New Zealand, from 19.5% to 20.3%.
In September 2026, Jenkins lost share of searches among CI/CD tools in New Zealand, from 10.3% to 6.8%.
In September 2026, CircleCI lost share of searches among CI/CD tools in New Zealand, from 12.6% to 11.9%.
How are Bitbucket Pipelines’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Bitbucket Pipelines’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bitbucket pipelines
Who owns Bitbucket Pipelines?
Bitbucket Pipelines is owned by Atlassian. Brandwave also tracks 
Trello, Atlassian Statuspage, Bitbucket, Confluence and Jira Service Management, owned by the same company, in New Zealand.
Do you work for Bitbucket Pipelines? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Bitbucket Pipelines your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.