Bitbucket Pipelines vs GitLab CI:Which is more popular?
In September 2026, GitLab CI had more branded searches than Bitbucket Pipelines among CI/CD tools in New Zealand. GitLab CI had about 30 branded searches, while Bitbucket Pipelines had 20. GitLab CI made up 5.1% of all CI/CD tool searches we track, and Bitbucket Pipelines accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about CI/CD tools, GitLab CI appeared in all five answers and Bitbucket Pipelines in four. GitLab CI was mentioned before Bitbucket Pipelines in every answer.
Who do people search for more?
GitLab CI, about 50% more searches than Bitbucket Pipelines
Who does AI mention more?
GitLab CI, mentioned in every answer we collected
Who does AI recommend more?
GitLab CI, named ahead of Bitbucket Pipelines in every answer
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Top CI/CD tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GitLab CI appeared in all five answers. Bitbucket Pipelines was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. GitLab CI was listed before Bitbucket Pipelines in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GitHub Actions1st- GitLab CI2nd
Jenkins3rd
Azure Pipelines4th
Bitbucket Pipelines5th
CircleCI6th
Buildkite7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GitHub Actions5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jenkins5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GitLab CI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bitbucket Pipelines4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Azure Pipelines3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CircleCI2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Buildkite1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about CI/CD tools
5 answers
Asked ChatGPT
“Which CI/CD tool should I use in New Zealand?”
Asked ChatGPT
“What are the best CI/CD tools in New Zealand?”
Asked ChatGPT
“What's the best CI/CD tool in New Zealand for a software team?”
Searched Google, AI Overview
“ci cd tools”
Searched Google, AI Overview
“ci cd software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bitbucket Pipelines or GitLab CI more popular in search?
This chart shows how often people search Google for Bitbucket Pipelines and GitLab CI by name. Each line represents a brand's share of searches for all seven CI/CD tools we track, month by month, from searches in New Zealand.
Share of searches by month for GitLab CI, Bitbucket Pipelines. The figures are in the table below the chart.
View monthly share of searches table
| Month | GitHub Actions | Buildkite | CircleCI | Azure Pipelines | Jenkins | GitLab CI | Bitbucket Pipelines |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 11.3% | 11.3% | 8.1% | 4.8% | 6.5% | 4.8% |
| Nov 2025 | 51.6% | 12.5% | 14.1% | 6.3% | 6.3% | 4.7% | 4.7% |
| Dec 2025 | 55.9% | 15.3% | 8.5% | 6.8% | 5.1% | 6.8% | 1.7% |
| Jan 2026 | 50.9% | 9.4% | 11.3% | 7.5% | 11.3% | 7.5% | 1.9% |
| Feb 2026 | 47.6% | 16.7% | 8.3% | 4.8% | 14.3% | 6% | 2.4% |
| Mar 2026 | 42.6% | 12.8% | 9.6% | 5.3% | 20.2% | 7.4% | 2.1% |
| Apr 2026 | 44.6% | 14.9% | 8.1% | 4.1% | 18.9% | 5.4% | 4.1% |
| May 2026 | 42.1% | 18.4% | 9.2% | 5.3% | 15.8% | 6.6% | 2.6% |
| Jun 2026 | 50% | 13.6% | 10.6% | 6.1% | 10.6% | 6.1% | 3% |
| Jul 2026 | 46.5% | 15.5% | 9.9% | 4.2% | 14.1% | 7% | 2.8% |
| Aug 2026 | 46% | 19.5% | 12.6% | 5.7% | 10.3% | 3.4% | 2.3% |
| Sep 2026 | 45.8% | 20.3% | 11.9% | 6.8% | 6.8% | 5.1% | 3.4% |
How has the Bitbucket Pipelines and GitLab CI comparison changed over the last 12 months?
3 findings
- GitLab CI was ahead of Bitbucket Pipelines in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bitbucket Pipelines’ share of searches among CI/CD tools in New Zealand moved from 4.8% to 3.4%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 12 months ending September 2026, GitLab CI’s share of searches among CI/CD tools in New Zealand moved from 6.5% to 5.1%, and its estimated monthly branded searches moved from 40 to 30.
How did search popularity change for New Zealand CI/CD tools in September 2026?
2 changes
In September 2026, GitLab CI gained share of searches among CI/CD tools in New Zealand, from 3.4% to 5.1%.
In September 2026, Bitbucket Pipelines gained share of searches among CI/CD tools in New Zealand, from 2.3% to 3.4%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bitbucket Pipelines’ and GitLab CI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bitbucket Pipelines
1 branded search term
- bitbucket pipelines
GitLab CI
3 branded search terms
- gitlab ci
- gitlab ci cd
- gitlabci
Other head-to-heads among CI/CD tools
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