Brandwave

Buildkite vs CircleCI:Which is more popular?

In September 2026, Buildkite had more branded searches than CircleCI among CI/CD tools in New Zealand. Buildkite had about 120 branded searches, while CircleCI had 70. Buildkite made up 20.3% of all CI/CD tool searches we track, and CircleCI accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about CI/CD tools, CircleCI appeared in two of the five answers and Buildkite in one. CircleCI was mentioned before Buildkite in two out of three answers that named either.

Among CI/CD tools in New Zealand in September 2026

Who do people search for more?

Buildkite, about 71% more searches than CircleCI

Buildkite 120 searchesCircleCI 70 searches

Who does AI mention more?

CircleCI, mentioned in 2 of 5 answers, Buildkite in 1

CircleCI in 2 of 5Buildkite in 1 of 5

Who does AI recommend more?

CircleCI, named ahead of Buildkite in 2 of 3 answers

CircleCI first in 2Buildkite first in 1

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Top CI/CD tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CircleCI was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Buildkite was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. CircleCI was listed before Buildkite in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GitHub Actions1st
  2. GitLab CI2nd
  3. Jenkins3rd
  4. Azure Pipelines4th
  5. Bitbucket Pipelines5th
  6. CircleCI6th
  7. Buildkite7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GitHub Actions5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jenkins5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GitLab CI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bitbucket Pipelines4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Azure Pipelines3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CircleCI2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Buildkite1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about CI/CD tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Buildkite or CircleCI more popular in search?

This chart shows how often people search Google for Buildkite and CircleCI by name. Each line represents a brand's share of searches for all seven CI/CD tools we track, month by month, from searches in New Zealand.

Buildkite and CircleCI among CI/CD tools in New Zealand, by month

Share of searches by month for Buildkite, CircleCI. The figures are in the table below the chart.

View monthly share of searches table
MonthGitHub ActionsBuildkiteCircleCIAzure PipelinesJenkinsGitLab CIBitbucket Pipelines
Oct 202553.2%11.3%11.3%8.1%4.8%6.5%4.8%
Nov 202551.6%12.5%14.1%6.3%6.3%4.7%4.7%
Dec 202555.9%15.3%8.5%6.8%5.1%6.8%1.7%
Jan 202650.9%9.4%11.3%7.5%11.3%7.5%1.9%
Feb 202647.6%16.7%8.3%4.8%14.3%6%2.4%
Mar 202642.6%12.8%9.6%5.3%20.2%7.4%2.1%
Apr 202644.6%14.9%8.1%4.1%18.9%5.4%4.1%
May 202642.1%18.4%9.2%5.3%15.8%6.6%2.6%
Jun 202650%13.6%10.6%6.1%10.6%6.1%3%
Jul 202646.5%15.5%9.9%4.2%14.1%7%2.8%
Aug 202646%19.5%12.6%5.7%10.3%3.4%2.3%
Sep 202645.8%20.3%11.9%6.8%6.8%5.1%3.4%

How has the Buildkite and CircleCI comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Buildkite took it in December 2025, CircleCI took it in January 2026, Buildkite took it in February 2026.
  • Across the 12 months ending September 2026, Buildkite’s share of searches among CI/CD tools in New Zealand moved from 11.3% to 20.3%, and its estimated monthly branded searches moved from 70 to 120.
  • Across the 12 months ending September 2026, CircleCI’s share of searches among CI/CD tools in New Zealand moved from 11.3% to 11.9%, and its estimated monthly branded searches held steady at 70.

How did search popularity change for New Zealand CI/CD tools in September 2026?

2 changes
  1. In September 2026, Buildkite gained share of searches among CI/CD tools in New Zealand, from 19.5% to 20.3%.

  2. In September 2026, CircleCI lost share of searches among CI/CD tools in New Zealand, from 12.6% to 11.9%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Buildkite’s and CircleCI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Buildkite

2 branded search terms

  • buildkite
  • buildkite ci cd

CircleCI

3 branded search terms

  • circleci
  • circleci ci cd
  • circleci continuous integration

How the Brand Demand Index is measured

Other head-to-heads among CI/CD tools

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