How popular isCircleCI in search?
In August 2026, there were an estimated 110 branded searches for CircleCI in New Zealand which is up 57.1% over the last 11 months. CircleCI holds 11.1% estimated Share of Search among New Zealand CI/CD tools and is ranked 3rd of 5 competitors for search popularity.
GitHub Actions59.6%
Buildkite17.2%
CircleCI11.1%
Jenkins9.1%GitLab CI3%
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Which CI/CD tools compete with CircleCI?
Share of Search by month for GitHub Actions, Buildkite, CircleCI, Jenkins, GitLab CI. The figures are in the table below the chart.
View monthly share of search table
| Month | GitHub Actions | Buildkite | CircleCI | Jenkins | GitLab CI |
|---|---|---|---|---|---|
| Oct 2025 | 61.8% | 12.7% | 12.7% | 5.5% | 7.3% |
| Nov 2025 | 58.6% | 13.8% | 15.5% | 6.9% | 5.2% |
| Dec 2025 | 62.5% | 16.1% | 8.9% | 5.4% | 7.1% |
| Jan 2026 | 58% | 10% | 12% | 12% | 8% |
| Feb 2026 | 51.9% | 17.3% | 9.9% | 14.8% | 6.2% |
| Mar 2026 | 47.3% | 14.3% | 9.9% | 20.9% | 7.7% |
| Apr 2026 | 50.7% | 15.5% | 8.5% | 19.7% | 5.6% |
| May 2026 | 50% | 18.4% | 9.2% | 15.8% | 6.6% |
| Jun 2026 | 65.4% | 11.1% | 9.9% | 8.6% | 4.9% |
| Jul 2026 | 59% | 13.3% | 8.4% | 12% | 7.2% |
| Aug 2026 | 59.6% | 17.2% | 11.1% | 9.1% | 3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.6% | 590 | +20.4% | +0.6 points | |
| 2, held 2nd | 17.2% | 170 | +54.5% | +3.9 points | |
| 3, moved from 4th to 3rd | 11.1% | 110 | +57.1% | +2.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.1% | 90 | -10% | -3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3% | 30 | -50% | -4.2 points |
59.6%
held 1st · 590 estimated branded searches · +20.4% vs prior month · +0.6 points
17.2%
held 2nd · 170 estimated branded searches · +54.5% vs prior month · +3.9 points
3.
CircleCI11.1%
moved from 4th to 3rd · 110 estimated branded searches · +57.1% vs prior month · +2.7 points
4.
Jenkins9.1%
moved from 3rd to 4th · 90 estimated branded searches · -10% vs prior month · -3 points
3%
held 5th · 30 estimated branded searches · -50% vs prior month · -4.2 points
Compare search popularity between CircleCI and its closest rivals
How has branded search demand for CircleCI changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for CircleCI in New Zealand rose from 70 to 110.
- Across the 11 months ending August 2026, CircleCI’s estimated Share of Search among CI/CD tools in New Zealand decreased from 12.7% to 11.1%.
- Across the 11 months ending August 2026, CircleCI’s estimated Share of Search among CI/CD tools in New Zealand peaked at 15.5% in November 2025 and was lowest at 8.4% in July 2026.
How did search popularity change for New Zealand CI/CD tools in August 2026?
5 changes

In August 2026, CircleCI overtook Jenkins to rank 3rd among CI/CD tools in New Zealand, at 11.1%.

In August 2026, Buildkite gained estimated Share of Search among CI/CD tools in New Zealand, from 13.3% to 17.2%.

In August 2026, GitHub Actions gained estimated Share of Search among CI/CD tools in New Zealand, from 59% to 59.6%.
In August 2026, GitLab CI lost estimated Share of Search among CI/CD tools in New Zealand, from 7.2% to 3%.

In August 2026, Jenkins lost estimated Share of Search among CI/CD tools in New Zealand, from 12% to 9.1%.
How is CircleCI measured?
Brandwave collects information about searches that people make online using CircleCI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- circleci
- circleci ci cd
- circleci com
- circleci continuous integration
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Is CircleCI your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.