CircleCI vs GitLab CI:Which is more popular by branded search in New Zealand?
In August 2026, CircleCI had more branded searches than GitLab CI among CI/CD tools in New Zealand. CircleCI was estimated to have 110 branded searches compared to GitLab CI’s 30, and held an 11.1% Share of Search versus GitLab CI’s 3%.
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Which is more popular in search, CircleCI or GitLab CI?
Compare the continuous integration and deployment tools New Zealand engineering teams ship with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CircleCI, GitLab CI. The figures are in the table below the chart.
View monthly share of search table
| Month | GitHub Actions | Buildkite | CircleCI | Jenkins | GitLab CI |
|---|---|---|---|---|---|
| Oct 2025 | 61.8% | 12.7% | 12.7% | 5.5% | 7.3% |
| Nov 2025 | 58.6% | 13.8% | 15.5% | 6.9% | 5.2% |
| Dec 2025 | 62.5% | 16.1% | 8.9% | 5.4% | 7.1% |
| Jan 2026 | 58% | 10% | 12% | 12% | 8% |
| Feb 2026 | 51.9% | 17.3% | 9.9% | 14.8% | 6.2% |
| Mar 2026 | 47.3% | 14.3% | 9.9% | 20.9% | 7.7% |
| Apr 2026 | 50.7% | 15.5% | 8.5% | 19.7% | 5.6% |
| May 2026 | 50% | 18.4% | 9.2% | 15.8% | 6.6% |
| Jun 2026 | 65.4% | 11.1% | 9.9% | 8.6% | 4.9% |
| Jul 2026 | 59% | 13.3% | 8.4% | 12% | 7.2% |
| Aug 2026 | 59.6% | 17.2% | 11.1% | 9.1% | 3% |
| Sep 2026 | — | — | — | — | — |
How has the CircleCI and GitLab CI comparison changed over the last 12 months?
3 findings
- CircleCI was ahead of GitLab CI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CircleCI’s estimated Share of Search among CI/CD tools in New Zealand moved from 12.7% to 11.1%, and its estimated monthly branded searches moved from 70 to 110.
- Across the 11 months ending August 2026, GitLab CI’s estimated Share of Search among CI/CD tools in New Zealand moved from 7.3% to 3%, and its estimated monthly branded searches moved from 40 to 30.
How did search popularity change for New Zealand CI/CD tools in August 2026?
2 changes
In August 2026, CircleCI overtook Jenkins to rank 3rd among CI/CD tools in New Zealand, at 11.1%.
In August 2026, GitLab CI lost estimated Share of Search among CI/CD tools in New Zealand, from 7.2% to 3%.
How each brand is measured
Brandwave collects information about searches that people make online using CircleCI’s and GitLab CI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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