How popular isMicrosoft Clarity in search?
In August 2026, there were an estimated 740 branded searches for Microsoft Clarity in New Zealand which is up 48% over the last 11 months. Microsoft Clarity holds 6.2% estimated Share of Search among New Zealand web analytics tools and is ranked 2nd of 7 competitors for search popularity.
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Which web analytics tools compete with Microsoft Clarity?
Share of Search by month for Google Analytics, Microsoft Clarity, PostHog, Hotjar. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Analytics | Microsoft Clarity | PostHog | Hotjar | Matomo | Mixpanel | Amplitude |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 81% | 4.3% | 4.3% | 5.5% | 2% | 2.5% | 0.35% |
| Nov 2025 | 79.6% | 4.1% | 4.3% | 5.1% | 1.6% | 5.1% | 0.08% |
| Dec 2025 | 79.4% | 4.3% | 5.2% | 4.4% | 1.8% | 4.4% | 0.38% |
| Jan 2026 | 80.9% | 5.1% | 5.2% | 4.4% | 1.5% | 2.8% | 0.1% |
| Feb 2026 | 82.1% | 6.3% | 4.3% | 3.8% | 1.8% | 1.7% | 0.21% |
| Mar 2026 | 85.4% | 4.6% | 4.7% | 2.3% | 2.1% | 0.9% | 0.15% |
| Apr 2026 | 83.9% | 6.6% | 3.6% | 2.7% | 1.6% | 1.4% | 0.17% |
| May 2026 | 85.3% | 5.3% | 4.4% | 2.8% | 1% | 1.1% | 0.09% |
| Jun 2026 | 80.8% | 5.7% | 7.1% | 3.4% | 1.3% | 1.6% | 0.08% |
| Jul 2026 | 82.4% | 6.4% | 6.2% | 2.5% | 1% | 1.4% | 0.17% |
| Aug 2026 | 82.9% | 6.2% | 6.2% | 2.4% | 1.3% | 1% | 0.08% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.9% | 9.9K | +1% | +0.6 points | |
| 2, held 2nd | 6.2% | 740 | -2.6% | -0.2 points | |
| 3, held 3rd | 6.2% | 740 | 0% | 0 points | |
| 4, held 4th | 2.4% | 290 | -3.3% | -0.1 points | |
| 5, moved from 6th to 5th | 1.3% | 150 | +25% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1% | 120 | -29.4% | -0.4 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.08% | 10 | -50% | -0.1 points |
82.9%
held 1st · 9.9K estimated branded searches · +1% vs prior month · +0.6 points
6.2%
held 2nd · 740 estimated branded searches · -2.6% vs prior month · -0.2 points
3.
PostHog6.2%
held 3rd · 740 estimated branded searches · 0% vs prior month · 0 points
4.
Hotjar
2.4%
held 4th · 290 estimated branded searches · -3.3% vs prior month · -0.1 points
5.
Matomo1.3%
moved from 6th to 5th · 150 estimated branded searches · +25% vs prior month · +0.2 points
6.
Mixpanel1%
moved from 5th to 6th · 120 estimated branded searches · -29.4% vs prior month · -0.4 points
0.08%
held 7th · 10 estimated branded searches · -50% vs prior month · -0.1 points
Compare search popularity between Microsoft Clarity and its closest rivals
Microsoft Clarity vs Google Analytics: compare search popularity- Microsoft Clarity vs PostHog: compare search popularity
- Microsoft Clarity vs Matomo: compare search popularity
- Microsoft Clarity vs Mixpanel: compare search popularity
- Compare Microsoft Clarity with any brand
How has branded search demand for Microsoft Clarity changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Clarity in New Zealand rose from 500 to 740.
- Across the 11 months ending August 2026, Microsoft Clarity’s estimated Share of Search among web analytics tools in New Zealand increased from 4.3% to 6.2%.
- Across the 11 months ending August 2026, Microsoft Clarity’s estimated Share of Search among web analytics tools in New Zealand peaked at 6.6% in April 2026 and was lowest at 4.1% in November 2025.
- Across the 11 months ending August 2026, Microsoft Clarity rose from 3rd to 2nd among web analytics tools in New Zealand.
How did search popularity change for New Zealand web analytics tools in August 2026?
6 changes
In August 2026, Google Analytics gained estimated Share of Search among web analytics tools in New Zealand, from 82.4% to 82.9%.
In August 2026, Matomo rose from 6th to 5th among web analytics tools in New Zealand.
In August 2026, Mixpanel fell from 5th to 6th among web analytics tools in New Zealand.
Estimated monthly branded searches for Microsoft Clarity in New Zealand rose 48% over 11 measured months, from 500 to 740 in August 2026.
Estimated monthly branded searches for PostHog in New Zealand rose 48% over 11 measured months, from 500 to 740 in August 2026.
Estimated monthly branded searches for Amplitude in New Zealand fell 75% over 11 measured months, from 40 to 10 in August 2026.
How is Microsoft Clarity measured?
Brandwave collects information about searches that people make online using Microsoft Clarity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- clarity microsoft com
- microsoft clarity
- microsoft clarity analytics
- microsoft clarity heatmap
- microsoft clarity tracking
- microsoftclarity
Who owns Microsoft Clarity?
Microsoft Clarity is owned by Microsoft. Brandwave also tracks 
Bing, 
GitHub Actions, GitHub Copilot, 
LinkedIn Ads, Microsoft 365, 
Microsoft Authenticator, Microsoft Bookings, Microsoft Dynamics 365, Microsoft Edge, 
Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, 
Microsoft Translator, Microsoft Visio, 
Minecraft, OneDrive, 
OneNote, 
Outlook, Power Automate, Power BI, SharePoint, 
Xbox and Xbox Game Pass, owned by the same company, in New Zealand.
Do you work for Microsoft Clarity? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Microsoft Clarity your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.