Brandwave

Fullstory vs Microsoft Clarity:Which is more popular?

In September 2026, Microsoft Clarity had more branded searches than Fullstory among heatmap and session replay tools in New Zealand. Microsoft Clarity had about 590 branded searches, while Fullstory had 30. Microsoft Clarity made up 33.9% of all heatmap and session replay tool searches we track, and Fullstory accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about heatmap and session replay tools, Microsoft Clarity appeared in four of the five answers and Fullstory in one. Microsoft Clarity was mentioned before Fullstory in every answer.

Among heatmap and session replay tools in New Zealand in September 2026

Who do people search for more?

Microsoft Clarity, about 20 searches for every 1 for Fullstory

Microsoft Clarity 590 searchesFullstory 30 searches

Who does AI mention more?

Microsoft Clarity, mentioned in 4 of 5 answers, Fullstory in 1

Microsoft Clarity in 4 of 5Fullstory in 1 of 5

Who does AI recommend more?

Microsoft Clarity, named ahead of Fullstory in every answer

Microsoft Clarity first in 4Fullstory never first

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Top heatmap and session replay tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Clarity was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fullstory was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Clarity was listed before Fullstory in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Clarity1st
  2. Contentsquare2nd
  3. Hotjar3rd
  4. PostHog4th
  5. Mouseflow5th
  6. Fullstory6th
  7. Lucky Orange7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hotjar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Clarity4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PostHog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Contentsquare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mouseflow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lucky Orange1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fullstory1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heatmap and session replay tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fullstory or Microsoft Clarity more popular in search?

This chart shows how often people search Google for Fullstory and Microsoft Clarity by name. Each line represents a brand's share of searches for all seven heatmap and session replay tools we track, month by month, from searches in New Zealand.

Fullstory and Microsoft Clarity among heatmap and session replay tools in New Zealand, by month

Share of searches by month for Microsoft Clarity, Fullstory. The figures are in the table below the chart.

View monthly share of searches table
MonthPostHogMicrosoft ClarityHotjarContentsquareLucky OrangeFullstoryMouseflow
Oct 202527.9%27.9%34.3%2.3%2.3%4.1%1.2%
Nov 202523.9%29.4%36.2%3.1%2.5%3.1%1.8%
Dec 202533.6%27.6%27.6%3.4%1.7%4.3%1.7%
Jan 202632.2%32.2%26.2%3.4%2%3.4%0.67%
Feb 202626.7%40.4%21.9%4.1%3.4%2.1%1.4%
Mar 202636.4%36.4%16%3.1%4.9%1.9%1.2%
Apr 202625.2%46.5%16.8%4.5%3.2%1.9%1.9%
May 202632.4%39.9%17.6%4.7%2%2%1.4%
Jun 202640.4%33%17.9%3.2%1.8%2.3%1.4%
Jul 202639.8%39.8%14.4%2.8%1.7%1.1%0.55%
Aug 202638.1%38.1%13.8%2.6%3.7%2.1%1.6%
Sep 202641.4%33.9%14.9%4%2.3%1.7%1.7%

How has the Fullstory and Microsoft Clarity comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand heatmap and session replay tools in September 2026?

3 changes

  1. In September 2026, PostHog overtook Microsoft Clarity to become the leader among heatmap and session replay tools in New Zealand, with 41.4% of the searches.

  2. In September 2026, Microsoft Clarity lost share of searches among heatmap and session replay tools in New Zealand, from 38.1% to 33.9%.

  3. Estimated monthly branded searches for Fullstory in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Fullstory’s and Microsoft Clarity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fullstory

2 branded search terms

  • fullstory
  • fullstory session replay

Microsoft Clarity

2 branded search terms

  • microsoft clarity
  • microsoftclarity

How the Brand Demand Index is measured

Other head-to-heads among heatmap and session replay tools

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