Hotjar vs PostHog:Which is more popular?
In September 2026, PostHog had more branded searches than Hotjar among heatmap and session replay tools in New Zealand. PostHog had about 720 branded searches, while Hotjar had 260. PostHog made up 41.4% of all heatmap and session replay tool searches we track, and Hotjar accounted for 14.9%. When we asked ChatGPT and Google AI Overviews about heatmap and session replay tools, Hotjar appeared in all five answers and PostHog in three. Hotjar and PostHog were each mentioned first in two of the four answers.
Who do people search for more?
PostHog, about 3 searches for every 1 for Hotjar
Who does AI mention more?
Hotjar, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top heatmap and session replay tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hotjar appeared in all five answers. PostHog was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hotjar and PostHog were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Microsoft Clarity1st- Contentsquare2nd
- Hotjar3rd
- PostHog4th
Mouseflow5th
Fullstory6th
Lucky Orange7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hotjar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft Clarity4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PostHog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Contentsquare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mouseflow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lucky Orange1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fullstory1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about heatmap and session replay tools
5 answers
Asked ChatGPT
“Which heatmap and session replay tool should I use in New Zealand?”
Asked ChatGPT
“What are the best heatmap and session replay tools in New Zealand?”
Asked ChatGPT
“What's the best heatmap and session replay tool in New Zealand for website analytics?”
Searched Google, AI Overview
“website heatmap software”
Searched Google, AI Overview
“user behaviour analytics tool”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hotjar or PostHog more popular in search?
This chart shows how often people search Google for Hotjar and PostHog by name. Each line represents a brand's share of searches for all seven heatmap and session replay tools we track, month by month, from searches in New Zealand.
Share of searches by month for PostHog, Hotjar. The figures are in the table below the chart.
View monthly share of searches table
| Month | PostHog | Microsoft Clarity | Hotjar | Contentsquare | Lucky Orange | Fullstory | Mouseflow |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 27.9% | 34.3% | 2.3% | 2.3% | 4.1% | 1.2% |
| Nov 2025 | 23.9% | 29.4% | 36.2% | 3.1% | 2.5% | 3.1% | 1.8% |
| Dec 2025 | 33.6% | 27.6% | 27.6% | 3.4% | 1.7% | 4.3% | 1.7% |
| Jan 2026 | 32.2% | 32.2% | 26.2% | 3.4% | 2% | 3.4% | 0.67% |
| Feb 2026 | 26.7% | 40.4% | 21.9% | 4.1% | 3.4% | 2.1% | 1.4% |
| Mar 2026 | 36.4% | 36.4% | 16% | 3.1% | 4.9% | 1.9% | 1.2% |
| Apr 2026 | 25.2% | 46.5% | 16.8% | 4.5% | 3.2% | 1.9% | 1.9% |
| May 2026 | 32.4% | 39.9% | 17.6% | 4.7% | 2% | 2% | 1.4% |
| Jun 2026 | 40.4% | 33% | 17.9% | 3.2% | 1.8% | 2.3% | 1.4% |
| Jul 2026 | 39.8% | 39.8% | 14.4% | 2.8% | 1.7% | 1.1% | 0.55% |
| Aug 2026 | 38.1% | 38.1% | 13.8% | 2.6% | 3.7% | 2.1% | 1.6% |
| Sep 2026 | 41.4% | 33.9% | 14.9% | 4% | 2.3% | 1.7% | 1.7% |
How has the Hotjar and PostHog comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: PostHog took it in December 2025.
- Across the 12 months ending September 2026, Hotjar’s share of searches among heatmap and session replay tools in New Zealand moved from 34.3% to 14.9%, and its estimated monthly branded searches moved from 590 to 260.
- Across the 12 months ending September 2026, PostHog’s share of searches among heatmap and session replay tools in New Zealand moved from 27.9% to 41.4%, and its estimated monthly branded searches moved from 480 to 720.
How did search popularity change for New Zealand heatmap and session replay tools in September 2026?
2 changes
In September 2026, PostHog overtook Microsoft Clarity to become the leader among heatmap and session replay tools in New Zealand, with 41.4% of the searches.
In September 2026, Hotjar gained share of searches among heatmap and session replay tools in New Zealand, from 13.8% to 14.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hotjar’s and PostHog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among heatmap and session replay tools
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