How popular isHotjar in search?
In August 2026, there were an estimated 290 branded searches for Hotjar in New Zealand which is down 54% over the last 11 months. Hotjar holds 2.4% estimated Share of Search among New Zealand web analytics tools and is ranked 4th of 7 competitors for search popularity.
Google Analytics82.9%Microsoft Clarity6.2%
PostHog6.2%Hotjar2.4%
Matomo1.3%
Mixpanel1%
Amplitude0.08%
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Which web analytics tools compete with Hotjar?
Share of Search by month for Google Analytics, Microsoft Clarity, PostHog, Hotjar. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Analytics | Microsoft Clarity | PostHog | Hotjar | Matomo | Mixpanel | Amplitude |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 81% | 4.3% | 4.3% | 5.5% | 2% | 2.5% | 0.35% |
| Nov 2025 | 79.6% | 4.1% | 4.3% | 5.1% | 1.6% | 5.1% | 0.08% |
| Dec 2025 | 79.4% | 4.3% | 5.2% | 4.4% | 1.8% | 4.4% | 0.38% |
| Jan 2026 | 80.9% | 5.1% | 5.2% | 4.4% | 1.5% | 2.8% | 0.1% |
| Feb 2026 | 82.1% | 6.3% | 4.3% | 3.8% | 1.8% | 1.7% | 0.21% |
| Mar 2026 | 85.4% | 4.6% | 4.7% | 2.3% | 2.1% | 0.9% | 0.15% |
| Apr 2026 | 83.9% | 6.6% | 3.6% | 2.7% | 1.6% | 1.4% | 0.17% |
| May 2026 | 85.3% | 5.3% | 4.4% | 2.8% | 1% | 1.1% | 0.09% |
| Jun 2026 | 80.8% | 5.7% | 7.1% | 3.4% | 1.3% | 1.6% | 0.08% |
| Jul 2026 | 82.4% | 6.4% | 6.2% | 2.5% | 1% | 1.4% | 0.17% |
| Aug 2026 | 82.9% | 6.2% | 6.2% | 2.4% | 1.3% | 1% | 0.08% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.9% | 9.9K | +1% | +0.6 points | |
| 2, held 2nd | 6.2% | 740 | -2.6% | -0.2 points | |
| 3, held 3rd | 6.2% | 740 | 0% | 0 points | |
| 4, held 4th | 2.4% | 290 | -3.3% | -0.1 points | |
| 5, moved from 6th to 5th | 1.3% | 150 | +25% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1% | 120 | -29.4% | -0.4 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.08% | 10 | -50% | -0.1 points |
82.9%
held 1st · 9.9K estimated branded searches · +1% vs prior month · +0.6 points
6.2%
held 2nd · 740 estimated branded searches · -2.6% vs prior month · -0.2 points
3.
PostHog6.2%
held 3rd · 740 estimated branded searches · 0% vs prior month · 0 points
4.
2.4%
held 4th · 290 estimated branded searches · -3.3% vs prior month · -0.1 points
5.
Matomo1.3%
moved from 6th to 5th · 150 estimated branded searches · +25% vs prior month · +0.2 points
6.
Mixpanel1%
moved from 5th to 6th · 120 estimated branded searches · -29.4% vs prior month · -0.4 points
0.08%
held 7th · 10 estimated branded searches · -50% vs prior month · -0.1 points
Compare search popularity between Hotjar and its closest rivals
How has branded search demand for Hotjar changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hotjar in New Zealand fell from 630 to 290.
- Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among web analytics tools in New Zealand decreased from 5.5% to 2.4%.
- Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among web analytics tools in New Zealand peaked at 5.5% in October 2025 and was lowest at 2.3% in March 2026.
- Across the 11 months ending August 2026, Hotjar fell from 2nd to 4th among web analytics tools in New Zealand.
How did search popularity change for New Zealand web analytics tools in August 2026?
6 changes
In August 2026, Google Analytics gained estimated Share of Search among web analytics tools in New Zealand, from 82.4% to 82.9%.
In August 2026, Matomo rose from 6th to 5th among web analytics tools in New Zealand.
In August 2026, Mixpanel fell from 5th to 6th among web analytics tools in New Zealand.
Estimated monthly branded searches for Microsoft Clarity in New Zealand rose 48% over 11 measured months, from 500 to 740 in August 2026.
Estimated monthly branded searches for PostHog in New Zealand rose 48% over 11 measured months, from 500 to 740 in August 2026.
Estimated monthly branded searches for Amplitude in New Zealand fell 75% over 11 measured months, from 40 to 10 in August 2026.
How is Hotjar measured?
Brandwave collects information about searches that people make online using Hotjar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- hotjar
- hotjar analytics
- hotjar com
- hotjar heatmap
- hotjar tracking
Who owns Hotjar?
Hotjar is owned by 
Contentsquare. Brandwave does not track any other brands owned by Contentsquare.
Do you work for Hotjar? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Hotjar your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.