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Web analytics tools in New Zealand:Which brands are most popular in search?

In August 2026, Google Analytics was the most searched among web analytics tools in New Zealand, with an estimated 9.9K branded searches and 82.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Google Analytics82.9%
  2. Microsoft Clarity6.2%
  3. PostHog6.2%
  4. Hotjar2.4%
  5. Matomo1.3%
  6. Mixpanel1%
  7. Amplitude0.08%

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Share of SearchLeaderboard

Compare the website and product analytics tools New Zealand marketers measure with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among web analytics tools in New Zealand, by month

Share of Search by month for Google Analytics, Microsoft Clarity, PostHog, Hotjar. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle AnalyticsMicrosoft ClarityPostHogHotjarMatomoMixpanelAmplitude
Oct 202581%4.3%4.3%5.5%2%2.5%0.35%
Nov 202579.6%4.1%4.3%5.1%1.6%5.1%0.08%
Dec 202579.4%4.3%5.2%4.4%1.8%4.4%0.38%
Jan 202680.9%5.1%5.2%4.4%1.5%2.8%0.1%
Feb 202682.1%6.3%4.3%3.8%1.8%1.7%0.21%
Mar 202685.4%4.6%4.7%2.3%2.1%0.9%0.15%
Apr 202683.9%6.6%3.6%2.7%1.6%1.4%0.17%
May 202685.3%5.3%4.4%2.8%1%1.1%0.09%
Jun 202680.8%5.7%7.1%3.4%1.3%1.6%0.08%
Jul 202682.4%6.4%6.2%2.5%1%1.4%0.17%
Aug 202682.9%6.2%6.2%2.4%1.3%1%0.08%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Google Analytics

    82.9%

    held 1st · 9.9K estimated branded searches · +1% vs prior month · +0.6 points

  2. 2.Microsoft Clarity

    6.2%

    held 2nd · 740 estimated branded searches · -2.6% vs prior month · -0.2 points

  3. 3.PostHog

    6.2%

    held 3rd · 740 estimated branded searches · 0% vs prior month · 0 points

  4. 4.Hotjar

    2.4%

    held 4th · 290 estimated branded searches · -3.3% vs prior month · -0.1 points

  5. 5.Matomo

    1.3%

    moved from 6th to 5th · 150 estimated branded searches · +25% vs prior month · +0.2 points

  6. 6.Mixpanel

    1%

    moved from 5th to 6th · 120 estimated branded searches · -29.4% vs prior month · -0.4 points

  7. 7.Amplitude

    0.08%

    held 7th · 10 estimated branded searches · -50% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among web analytics tools in New Zealand?

In August 2026, Google Analytics was the most searched among web analytics tools in New Zealand, with an estimated 9.9K branded searches and 82.9% estimated Share of Search within this set. Microsoft Clarity is in 2nd place, 76.8 percentage points behind at 6.2% Share of Search.

New Zealand web analytics tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google Analytics81% → 82.9%85.4%Mar 202679.4%Dec 20251st
Microsoft Clarity4.3% → 6.2%6.6%Apr 20264.1%Nov 20253rd → 2nd
PostHog4.3% → 6.2%7.1%Jun 20263.6%Apr 20264th → 3rd
Hotjar5.5% → 2.4%5.5%Oct 20252.3%Mar 20262nd → 4th
Matomo2% → 1.3%2.1%Mar 20261%Jul 20266th → 5th
Mixpanel2.5% → 1%5.1%Nov 20250.9%Mar 20265th → 6th
Amplitude0.35% → 0.08%0.38%Dec 20250.08%Jun 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Google Analytics’ estimated Share of Search among web analytics tools in New Zealand increased from 81% to 82.9%.
  • Across the 11 months ending August 2026, Microsoft Clarity’s estimated Share of Search among web analytics tools in New Zealand increased from 4.3% to 6.2%.
  • Across the 11 months ending August 2026, PostHog’s estimated Share of Search among web analytics tools in New Zealand increased from 4.3% to 6.2%.
  • Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among web analytics tools in New Zealand decreased from 5.5% to 2.4%.
  • Across the 11 months ending August 2026, Matomo’s estimated Share of Search among web analytics tools in New Zealand decreased from 2% to 1.3%.
  • Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among web analytics tools in New Zealand decreased from 2.5% to 1%.
  • Across the 11 months ending August 2026, Google Analytics’ estimated Share of Search among web analytics tools in New Zealand peaked at 85.4% in March 2026 and was lowest at 79.4% in December 2025.
  • Across the 11 months ending August 2026, Microsoft Clarity’s estimated Share of Search among web analytics tools in New Zealand peaked at 6.6% in April 2026 and was lowest at 4.1% in November 2025.
  • Across the 11 months ending August 2026, PostHog’s estimated Share of Search among web analytics tools in New Zealand peaked at 7.1% in June 2026 and was lowest at 3.6% in April 2026.
  • Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among web analytics tools in New Zealand peaked at 5.5% in October 2025 and was lowest at 2.3% in March 2026.
  • Across the 11 months ending August 2026, Matomo’s estimated Share of Search among web analytics tools in New Zealand peaked at 2.1% in March 2026 and was lowest at 1% in July 2026.
  • Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among web analytics tools in New Zealand peaked at 5.1% in November 2025 and was lowest at 0.9% in March 2026.
  • Across the 11 months ending August 2026, Microsoft Clarity rose from 3rd to 2nd among web analytics tools in New Zealand.
  • Across the 11 months ending August 2026, PostHog rose from 4th to 3rd among web analytics tools in New Zealand.
  • Across the 11 months ending August 2026, Hotjar fell from 2nd to 4th among web analytics tools in New Zealand.
  • Across the 11 months ending August 2026, Matomo rose from 6th to 5th among web analytics tools in New Zealand.
  • Across the 11 months ending August 2026, Mixpanel fell from 5th to 6th among web analytics tools in New Zealand.
  • Across the 11 months ending August 2026, Amplitude held steady: its estimated Share of Search among web analytics tools in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand web analytics tools in August 2026?

  1. In August 2026, Google Analytics gained estimated Share of Search among web analytics tools in New Zealand, from 82.4% to 82.9%.

  2. In August 2026, Matomo rose from 6th to 5th among web analytics tools in New Zealand.

  3. In August 2026, Mixpanel fell from 5th to 6th among web analytics tools in New Zealand.

  4. Estimated monthly branded searches for Microsoft Clarity in New Zealand rose 48% over 11 measured months, from 500 to 740 in August 2026.

  5. Estimated monthly branded searches for PostHog in New Zealand rose 48% over 11 measured months, from 500 to 740 in August 2026.

  6. Estimated monthly branded searches for Amplitude in New Zealand fell 75% over 11 measured months, from 40 to 10 in August 2026.

  7. Estimated monthly branded searches for Hotjar in New Zealand fell 54% over 11 measured months, from 630 to 290 in August 2026.

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