How popular isMatomo?
In September 2026, people searched for Matomo by name about 120 times in New Zealand, a 42.9% decrease from the previous year. These searches made up 1.1% of all New Zealand web analytics tool searches, placing Matomo sixth out of nine tools. When we asked both ChatGPT and Google AI Overviews about web analytics tools, Matomo appeared in all answers and was the second most recommended of the nine.
Matomo is the sixth most searched of 9 competitors and the second most recommended in AI answers.
Google AnalyticsShare of searches 81.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
PostHogShare of searches 7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
Microsoft ClarityShare of searches 5.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
HotjarShare of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
MatomoShare of searches 1.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top web analytics tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Matomo appeared in all five answers. Matomo is the second most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Google Analytics1st
- Matomo2nd
- Plausible Analytics3rd
- Microsoft Clarity4th
- Adobe Analytics5th
- Hotjar6th
Mixpanel7th
Amplitude8th- PostHog9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Matomo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adobe Analytics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Plausible Analytics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hotjar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Clarity2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PostHog1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mixpanel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amplitude1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about web analytics tools
5 answers
Asked ChatGPT
“Which web analytics tool should I use in New Zealand?”
Asked ChatGPT
“What are the best web analytics tools in New Zealand?”
Asked ChatGPT
“What's the best web analytics tool in New Zealand for a marketing team?”
Searched Google, AI Overview
“best web analytics tool”
Searched Google, AI Overview
“website analytics software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which web analytics tools compete with Matomo?
Share of searches by month for Google Analytics, PostHog, Microsoft Clarity, Hotjar, Matomo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Analytics | PostHog | Microsoft Clarity | Hotjar | Mixpanel | Matomo | Adobe Analytics | Amplitude | Plausible Analytics |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 79.3% | 4.5% | 4.5% | 5.7% | 2.6% | 1.9% | 0.65% | 0.37% | 0.28% |
| Nov 2025 | 78.6% | 3.7% | 4.4% | 5.5% | 5.4% | 1.5% | 0.45% | 0.09% | 0.18% |
| Dec 2025 | 78% | 5.4% | 4.5% | 4.6% | 4.6% | 1.8% | 0.41% | 0.41% | 0.27% |
| Jan 2026 | 79.4% | 5.5% | 5.5% | 4.7% | 3% | 1.2% | 0.22% | 0.11% | 0.45% |
| Feb 2026 | 80.4% | 4.5% | 6.8% | 3.9% | 1.8% | 1.7% | 0.45% | 0.23% | 0.23% |
| Mar 2026 | 84.4% | 4.9% | 4.9% | 2.3% | 0.96% | 1.7% | 0.4% | 0.16% | 0.32% |
| Apr 2026 | 82.2% | 3.8% | 7.2% | 2.9% | 1.4% | 1.4% | 0.38% | 0.19% | 0.48% |
| May 2026 | 83.4% | 4.7% | 5.8% | 3% | 1.1% | 0.96% | 0.48% | 0.1% | 0.38% |
| Jun 2026 | 77.8% | 7.9% | 6.5% | 3.8% | 1.7% | 1.4% | 0.35% | 0.09% | 0.61% |
| Jul 2026 | 80.4% | 6.7% | 6.8% | 2.6% | 1.5% | 1% | 0.27% | 0.18% | 0.46% |
| Aug 2026 | 80.9% | 6.7% | 6.8% | 2.6% | 1.1% | 1.1% | 0.37% | 0.09% | 0.28% |
| Sep 2026 | 81.2% | 7% | 5.7% | 2.6% | 1.5% | 1.1% | 0.38% | 0.19% | 0.19% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.2% | 8.6K | -1.8% | +0.3 points | |
| 2, moved from 3rd to 2nd | 7% | 740 | +1.4% | +0.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 5.7% | 610 | -17.6% | -1.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 2.6% | 280 | 0% | +0.1 points | |
| 5, moved from 6th to 5th | 1.5% | 160 | +33.3% | +0.4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.1% | 120 | 0% | 0 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.38% | 40 | 0% | 0 points | |
| 8, moved from 9th to 8th | 0.19% | 20 | +100% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.19% | 20 | -33.3% | -0.1 pointsmoved from 8th to 9th |
81.2%
Held 1st. 8.6K estimated branded searches, -1.8% vs prior month. Share +0.3 points.
2.
PostHog7%
Moved from 3rd to 2nd. 740 estimated branded searches, +1.4% vs prior month. Share +0.2 points.
5.7%
Moved from 2nd to 3rd. 610 estimated branded searches, -17.6% vs prior month. Share -1.1 points.
4.
Hotjar2.6%
Held 4th. 280 estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Mixpanel1.5%
Moved from 6th to 5th. 160 estimated branded searches, +33.3% vs prior month. Share +0.4 points.
6.
Matomo1.1%
Moved from 5th to 6th. 120 estimated branded searches, 0% vs prior month. Share 0 points.
0.38%
Held 7th. 40 estimated branded searches, 0% vs prior month. Share 0 points.
0.19%
Moved from 9th to 8th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.
0.19%
Moved from 8th to 9th. 20 estimated branded searches, -33.3% vs prior month. Share -0.1 points.
Compare popularity between Matomo and its closest rivals
Every comparison with Matomo
5 comparisons
How has branded search demand for Matomo changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Matomo in New Zealand fell from 210 to 120.
- Across the 12 months ending September 2026, Matomo’s share of searches among web analytics tools in New Zealand decreased from 1.9% to 1.1%.
How did search popularity change for New Zealand web analytics tools in September 2026?
6 changes
In September 2026, Microsoft Clarity lost share of searches among web analytics tools in New Zealand, from 6.8% to 5.7%.
Google Analytics’ share of searches among web analytics tools in New Zealand has gained ground for 3 months in a row, from 77.8% to 81.2% in September 2026.
In September 2026, Amplitude rose from 9th to 8th among web analytics tools in New Zealand.
In September 2026, Mixpanel rose from 6th to 5th among web analytics tools in New Zealand.
In September 2026, PostHog rose from 3rd to 2nd among web analytics tools in New Zealand.
In September 2026, Matomo fell from 5th to 6th among web analytics tools in New Zealand.
How are Matomo’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Matomo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- matomo
- matomo analytics
- matomo heatmap
- matomo tracking
Do you work for Matomo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Matomo your brand?
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