Matomo vs Mixpanel:Which is more popular by branded search in New Zealand?
In August 2026, Matomo had more branded searches than Mixpanel among web analytics tools in New Zealand. Matomo was estimated to have 150 branded searches compared to Mixpanel’s 120, and held a 1.3% Share of Search versus Mixpanel’s 1%.
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Which is more popular in search, Matomo or Mixpanel?
Compare the website and product analytics tools New Zealand marketers measure with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Matomo, Mixpanel. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Analytics | Microsoft Clarity | PostHog | Hotjar | Matomo | Mixpanel | Amplitude |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 81% | 4.3% | 4.3% | 5.5% | 2% | 2.5% | 0.35% |
| Nov 2025 | 79.6% | 4.1% | 4.3% | 5.1% | 1.6% | 5.1% | 0.08% |
| Dec 2025 | 79.4% | 4.3% | 5.2% | 4.4% | 1.8% | 4.4% | 0.38% |
| Jan 2026 | 80.9% | 5.1% | 5.2% | 4.4% | 1.5% | 2.8% | 0.1% |
| Feb 2026 | 82.1% | 6.3% | 4.3% | 3.8% | 1.8% | 1.7% | 0.21% |
| Mar 2026 | 85.4% | 4.6% | 4.7% | 2.3% | 2.1% | 0.9% | 0.15% |
| Apr 2026 | 83.9% | 6.6% | 3.6% | 2.7% | 1.6% | 1.4% | 0.17% |
| May 2026 | 85.3% | 5.3% | 4.4% | 2.8% | 1% | 1.1% | 0.09% |
| Jun 2026 | 80.8% | 5.7% | 7.1% | 3.4% | 1.3% | 1.6% | 0.08% |
| Jul 2026 | 82.4% | 6.4% | 6.2% | 2.5% | 1% | 1.4% | 0.17% |
| Aug 2026 | 82.9% | 6.2% | 6.2% | 2.4% | 1.3% | 1% | 0.08% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Matomo and Mixpanel comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Matomo took it in February 2026, Mixpanel took it in May 2026, Matomo took it in August 2026.
- Across the 11 months ending August 2026, Matomo’s estimated Share of Search among web analytics tools in New Zealand moved from 2% to 1.3%, and its estimated monthly branded searches moved from 230 to 150.
- Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among web analytics tools in New Zealand moved from 2.5% to 1%, and its estimated monthly branded searches moved from 290 to 120.
How did search popularity change for New Zealand web analytics tools in August 2026?
2 changes
In August 2026, Matomo rose from 6th to 5th among web analytics tools in New Zealand.
In August 2026, Mixpanel fell from 5th to 6th among web analytics tools in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Matomo’s and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.