Brandwave

How popular isGoogle Analytics?

In September 2026, people searched for Google Analytics by name about 8,620 times in New Zealand, about the same as the previous year. These searches made up 81.2% of all New Zealand web analytics tool searches, placing Google Analytics first out of nine tools. When we asked both ChatGPT and Google AI Overviews about web analytics tools, Google Analytics appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

Google Analytics is the most searched of 9 competitors and the most recommended in AI answers.

  1. Google AnalyticsShare of searches 81.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. PostHogShare of searches 7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  3. Microsoft ClarityShare of searches 5.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. HotjarShare of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. MixpanelShare of searches 1.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top web analytics tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Analytics appeared in all five answers. Google Analytics is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. Matomo2nd
  3. Plausible Analytics3rd
  4. Microsoft Clarity4th
  5. Adobe Analytics5th
  6. Hotjar6th
  7. Mixpanel7th
  8. Amplitude8th
  9. PostHog9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Matomo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Analytics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plausible Analytics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hotjar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Clarity2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PostHog1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amplitude1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about web analytics tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which web analytics tools compete with Google Analytics?

Google Analytics against web analytics tools in New Zealand, by month

Share of searches by month for Google Analytics, PostHog, Microsoft Clarity, Hotjar. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsPostHogMicrosoft ClarityHotjarMixpanelMatomoAdobe AnalyticsAmplitudePlausible Analytics
Oct 202579.3%4.5%4.5%5.7%2.6%1.9%0.65%0.37%0.28%
Nov 202578.6%3.7%4.4%5.5%5.4%1.5%0.45%0.09%0.18%
Dec 202578%5.4%4.5%4.6%4.6%1.8%0.41%0.41%0.27%
Jan 202679.4%5.5%5.5%4.7%3%1.2%0.22%0.11%0.45%
Feb 202680.4%4.5%6.8%3.9%1.8%1.7%0.45%0.23%0.23%
Mar 202684.4%4.9%4.9%2.3%0.96%1.7%0.4%0.16%0.32%
Apr 202682.2%3.8%7.2%2.9%1.4%1.4%0.38%0.19%0.48%
May 202683.4%4.7%5.8%3%1.1%0.96%0.48%0.1%0.38%
Jun 202677.8%7.9%6.5%3.8%1.7%1.4%0.35%0.09%0.61%
Jul 202680.4%6.7%6.8%2.6%1.5%1%0.27%0.18%0.46%
Aug 202680.9%6.7%6.8%2.6%1.1%1.1%0.37%0.09%0.28%
Sep 202681.2%7%5.7%2.6%1.5%1.1%0.38%0.19%0.19%

  1. 1.Google Analytics

    81.2%

    Held 1st. 8.6K estimated branded searches, -1.8% vs prior month. Share +0.3 points.

  2. 2.PostHog

    7%

    Moved from 3rd to 2nd. 740 estimated branded searches, +1.4% vs prior month. Share +0.2 points.

  3. 3.Microsoft Clarity

    5.7%

    Moved from 2nd to 3rd. 610 estimated branded searches, -17.6% vs prior month. Share -1.1 points.

  4. 4.Hotjar

    2.6%

    Held 4th. 280 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Mixpanel

    1.5%

    Moved from 6th to 5th. 160 estimated branded searches, +33.3% vs prior month. Share +0.4 points.

  6. 6.Matomo

    1.1%

    Moved from 5th to 6th. 120 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Adobe Analytics

    0.38%

    Held 7th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Amplitude

    0.19%

    Moved from 9th to 8th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

  9. 9.Plausible Analytics

    0.19%

    Moved from 8th to 9th. 20 estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare popularity between Google Analytics and its closest rivals

Every comparison with Google Analytics

7 comparisons

How has branded search demand for Google Analytics changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Analytics in New Zealand held steady at 8.6K.
  • Across the 12 months ending September 2026, Google Analytics’ share of searches among web analytics tools in New Zealand increased from 79.3% to 81.2%.
  • Across the 12 months ending September 2026, Google Analytics’ share of searches among web analytics tools in New Zealand peaked at 84.4% in March 2026 and was lowest at 77.8% in June 2026.

How did search popularity change for New Zealand web analytics tools in September 2026?

6 changes

  1. In September 2026, Microsoft Clarity lost share of searches among web analytics tools in New Zealand, from 6.8% to 5.7%.

  2. Google Analytics’ share of searches among web analytics tools in New Zealand has gained ground for 3 months in a row, from 77.8% to 81.2% in September 2026.

  3. In September 2026, Amplitude rose from 9th to 8th among web analytics tools in New Zealand.

  4. In September 2026, Mixpanel rose from 6th to 5th among web analytics tools in New Zealand.

  5. In September 2026, PostHog rose from 3rd to 2nd among web analytics tools in New Zealand.

  6. In September 2026, Matomo fell from 5th to 6th among web analytics tools in New Zealand.

How are Google Analytics’ branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Google Analytics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google analytics
  • google analytics 360
  • google analytics 4
  • google analytics certified
  • google analytics consultant
  • google analytics heatmap
  • google analytics tracking
  • googleanalytics
  • learning google analytics
  • traffic google analytics

How the Brand Demand Index is measured

Do you work for Google Analytics? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Google Analytics compete?

Google Analytics is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Web analytics tools1st of 981.2%Shown above
Marketing attribution platforms1st of 986.9%Show ranking
Creator with pink hair and a pink jacket

Is Google Analytics your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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