Brandwave

Google Analytics vs Triple Whale:Which is more popular?

In September 2026, Google Analytics had more branded searches than Triple Whale among marketing attribution platforms in New Zealand. Google Analytics had about 8,540 branded searches, while Triple Whale had 180. Google Analytics made up 86.9% of all marketing attribution platform searches we track, and Triple Whale accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about marketing attribution platforms, Google Analytics appeared in all four answers and Triple Whale in three. Google Analytics and Triple Whale were each mentioned first in two of the four answers.

Among marketing attribution platforms in New Zealand in September 2026

Who do people search for more?

Google Analytics, about 47 searches for every 1 for Triple Whale

Google Analytics 8.5K searchesTriple Whale 180 searches

Who does AI mention more?

Google Analytics, mentioned in every answer we collected

Google Analytics in 4 of 4Triple Whale in 3 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Google Analytics first in 2Triple Whale first in 2

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Top marketing attribution platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Google Analytics appeared in all four answers. Triple Whale was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Google Analytics and Triple Whale were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Triple Whale1st
  2. Google Analytics2nd
  3. Dreamdata3rd
  4. HubSpot4th
  5. Ruler Analytics5th
  6. Cometly6th
  7. Northbeam7th
  8. Rockerbox–
  9. Fospha–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • HubSpot4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dreamdata4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Triple Whale3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ruler Analytics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cometly1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Northbeam1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rockerbox0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fospha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about marketing attribution platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Google Analytics or Triple Whale more popular in search?

This chart shows how often people search Google for Google Analytics and Triple Whale by name. Each line represents a brand's share of searches for all nine marketing attribution platforms we track, month by month, from searches in New Zealand.

Google Analytics and Triple Whale among marketing attribution platforms in New Zealand, by month

Share of searches by month for Google Analytics, Triple Whale. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsCometlyTriple WhaleNorthbeamHubSpotRockerboxDreamdataFosphaRuler Analytics
Oct 202587.8%9.1%1.8%0.31%0.42%0.31%0.1%0%0.1%
Nov 202588.1%9%1.4%0.51%0.21%0.31%0.21%0.1%0.1%
Dec 202587.1%9.1%2%0.62%0.15%0.62%0.15%0.15%0.15%
Jan 202687.3%9%2.1%0.62%0.25%0.37%0.12%0.12%0.12%
Feb 202685.5%10.8%2.4%0.49%0.24%0.24%0.12%0.12%0.12%
Mar 202688.5%8.5%2%0.34%0.17%0.17%0.09%0.09%0.09%
Apr 202688%9.1%1.7%0.42%0.1%0.42%0.1%0.1%0%
May 202686.6%10.1%1.9%0.51%0.3%0.3%0.1%0.1%0.1%
Jun 202687%10.2%1.7%0.3%0.2%0.3%0.1%0.1%0.1%
Jul 202686.8%10.1%1.7%0.51%0.3%0.3%0.1%0%0.1%
Aug 202686.7%10%1.9%0.4%0.2%0.4%0.2%0.1%0.1%
Sep 202686.9%10.2%1.8%0.51%0.2%0.2%0.1%0.1%0%

How has the Google Analytics and Triple Whale comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand marketing attribution platforms in September 2026?

0 changes

Neither Google Analytics nor Triple Whale moved beyond provider rounding among marketing attribution platforms in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Google Analytics’ and Triple Whale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Analytics

3 branded search terms

  • google analytics
  • google analytics 4
  • google analytics certified

Triple Whale

2 branded search terms

  • triple whale
  • triplewhale

How the Brand Demand Index is measured

Other head-to-heads among marketing attribution platforms

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