Brandwave

How popular isHubSpot?

In September 2026, people searched for HubSpot by name about 9,030 times in New Zealand, a 20.7% increase from the previous year. These searches made up 0.2% of all New Zealand marketing attribution platform searches, placing HubSpot fifth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about marketing attribution platforms, HubSpot appeared in all answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

HubSpot is the fifth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. Google AnalyticsShare of searches 86.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. CometlyShare of searches 10.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  3. Triple WhaleShare of searches 1.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. NorthbeamShare of searches 0.51%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
  5. HubSpotShare of searches 0.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th

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Top marketing attribution platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, HubSpot appeared in all four answers. HubSpot is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Triple Whale1st
  2. Google Analytics2nd
  3. Dreamdata3rd
  4. HubSpot4th
  5. Ruler Analytics5th
  6. Cometly6th
  7. Northbeam7th
  8. Rockerbox–
  9. Fospha–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • HubSpot4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dreamdata4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Triple Whale3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ruler Analytics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cometly1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Northbeam1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rockerbox0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fospha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about marketing attribution platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which marketing attribution platforms compete with HubSpot?

HubSpot against marketing attribution platforms in New Zealand, by month

Share of searches by month for Google Analytics, Cometly, HubSpot. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsCometlyTriple WhaleNorthbeamHubSpotRockerboxDreamdataFosphaRuler Analytics
Oct 202587.8%9.1%1.8%0.31%0.42%0.31%0.1%0%0.1%
Nov 202588.1%9%1.4%0.51%0.21%0.31%0.21%0.1%0.1%
Dec 202587.1%9.1%2%0.62%0.15%0.62%0.15%0.15%0.15%
Jan 202687.3%9%2.1%0.62%0.25%0.37%0.12%0.12%0.12%
Feb 202685.5%10.8%2.4%0.49%0.24%0.24%0.12%0.12%0.12%
Mar 202688.5%8.5%2%0.34%0.17%0.17%0.09%0.09%0.09%
Apr 202688%9.1%1.7%0.42%0.1%0.42%0.1%0.1%0%
May 202686.6%10.1%1.9%0.51%0.3%0.3%0.1%0.1%0.1%
Jun 202687%10.2%1.7%0.3%0.2%0.3%0.1%0.1%0.1%
Jul 202686.8%10.1%1.7%0.51%0.3%0.3%0.1%0%0.1%
Aug 202686.7%10%1.9%0.4%0.2%0.4%0.2%0.1%0.1%
Sep 202686.9%10.2%1.8%0.51%0.2%0.2%0.1%0.1%0%

  1. 1.Google Analytics

    86.9%

    Held 1st. 8.5K estimated branded searches, -1.3% vs prior month. Share +0.2 points.

  2. 2.Cometly

    10.2%

    Held 2nd. 1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Triple Whale

    1.8%

    Held 3rd. 180 estimated branded searches, -5.3% vs prior month. Share -0.1 points.

  4. 4.Northbeam

    0.51%

    Held 4th. 50 estimated branded searches, +25% vs prior month. Share +0.1 points.

  5. 5.HubSpot

    0.2%

    Moved from 7th to 5th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Rockerbox

    0.2%

    Moved from 5th to 6th. 20 estimated branded searches, -50% vs prior month. Share -0.2 points.

  7. 7.Dreamdata

    0.1%

    Moved from 6th to 7th. 10 estimated branded searches, -50% vs prior month. Share -0.1 points.

  8. 8.Fospha

    0.1%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Ruler Analytics

    0%

    Held 9th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.

Compare popularity between HubSpot and its closest rivals

Every comparison with HubSpot

19 comparisons

How has branded search demand for HubSpot changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HubSpot in New Zealand rose from 7.5K to 9K.
  • Across the 12 months ending September 2026, HubSpot fell from 4th to 5th among marketing attribution platforms in New Zealand.

How did search popularity change for New Zealand marketing attribution platforms in September 2026?

6 changes

  1. In September 2026, HubSpot rose from 7th to 5th among marketing attribution platforms in New Zealand.

  2. In September 2026, Dreamdata fell from 6th to 7th among marketing attribution platforms in New Zealand.

  3. In September 2026, Rockerbox fell from 5th to 6th among marketing attribution platforms in New Zealand.

  4. Estimated monthly branded searches for Northbeam in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026.

  5. Estimated monthly branded searches for Cometly in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

  6. Estimated monthly branded searches for Ruler Analytics in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are HubSpot’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using HubSpot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hubspot
  • hubspot academy
  • hubspot api
  • hubspot crm
  • hubspot marketing
  • hubspot marketing automation
  • hubspot marketing hub
  • hubspot software

Do you work for HubSpot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does HubSpot compete?

HubSpot is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Content marketing platforms2nd of 1035.9%Show ranking
CRM platforms1st of 841.9%Show ranking
Marketing automation platforms6th of 80.23%Show ranking
Customer engagement platforms1st of 1072.1%Show ranking
Marketing attribution platforms5th of 90.2%Shown above
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