HubSpot vs Northbeam:Which is more popular?
In September 2026, Northbeam had more branded searches than HubSpot among marketing attribution platforms in New Zealand. Northbeam had about 50 branded searches, while HubSpot had 20. Northbeam made up 0.51% of all marketing attribution platform searches we track, and HubSpot accounted for 0.2%. When we asked ChatGPT and Google AI Overviews about marketing attribution platforms, HubSpot appeared in all four answers and Northbeam in one. HubSpot was mentioned before Northbeam in every answer.
Who do people search for more?
Northbeam, about 3 searches for every 1 for HubSpot
Who does AI mention more?
HubSpot, mentioned in every answer we collected
Who does AI recommend more?
HubSpot, named ahead of Northbeam in every answer
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Top marketing attribution platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, HubSpot appeared in all four answers. Northbeam was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. HubSpot was listed before Northbeam in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Triple Whale1st
Google Analytics2nd
Dreamdata3rd- HubSpot4th
Ruler Analytics5th
Cometly6th- Northbeam7th
Rockerbox–
Fospha–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Analytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- HubSpot4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Dreamdata4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Triple Whale3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ruler Analytics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cometly1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Northbeam1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Rockerbox0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fospha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about marketing attribution platforms
4 answers
Asked ChatGPT
“Which marketing attribution platform should I use in New Zealand?”
Asked ChatGPT
“What are the best marketing attribution platforms in New Zealand?”
Asked ChatGPT
“What's the best marketing attribution platform in New Zealand for ad spend tracking?”
Searched Google, AI Overview
“marketing attribution platforms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“marketing attribution software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is HubSpot or Northbeam more popular in search?
This chart shows how often people search Google for HubSpot and Northbeam by name. Each line represents a brand's share of searches for all nine marketing attribution platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Northbeam, HubSpot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Analytics | Cometly | Triple Whale | Northbeam | HubSpot | Rockerbox | Dreamdata | Fospha | Ruler Analytics |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.8% | 9.1% | 1.8% | 0.31% | 0.42% | 0.31% | 0.1% | 0% | 0.1% |
| Nov 2025 | 88.1% | 9% | 1.4% | 0.51% | 0.21% | 0.31% | 0.21% | 0.1% | 0.1% |
| Dec 2025 | 87.1% | 9.1% | 2% | 0.62% | 0.15% | 0.62% | 0.15% | 0.15% | 0.15% |
| Jan 2026 | 87.3% | 9% | 2.1% | 0.62% | 0.25% | 0.37% | 0.12% | 0.12% | 0.12% |
| Feb 2026 | 85.5% | 10.8% | 2.4% | 0.49% | 0.24% | 0.24% | 0.12% | 0.12% | 0.12% |
| Mar 2026 | 88.5% | 8.5% | 2% | 0.34% | 0.17% | 0.17% | 0.09% | 0.09% | 0.09% |
| Apr 2026 | 88% | 9.1% | 1.7% | 0.42% | 0.1% | 0.42% | 0.1% | 0.1% | 0% |
| May 2026 | 86.6% | 10.1% | 1.9% | 0.51% | 0.3% | 0.3% | 0.1% | 0.1% | 0.1% |
| Jun 2026 | 87% | 10.2% | 1.7% | 0.3% | 0.2% | 0.3% | 0.1% | 0.1% | 0.1% |
| Jul 2026 | 86.8% | 10.1% | 1.7% | 0.51% | 0.3% | 0.3% | 0.1% | 0% | 0.1% |
| Aug 2026 | 86.7% | 10% | 1.9% | 0.4% | 0.2% | 0.4% | 0.2% | 0.1% | 0.1% |
| Sep 2026 | 86.9% | 10.2% | 1.8% | 0.51% | 0.2% | 0.2% | 0.1% | 0.1% | 0% |
How has the HubSpot and Northbeam comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Northbeam took it in November 2025.
- Across the 12 months ending September 2026, HubSpot’s share of searches among marketing attribution platforms in New Zealand moved from 0.42% to 0.2%, and its estimated monthly branded searches moved from 40 to 20.
- Across the 12 months ending September 2026, Northbeam’s share of searches among marketing attribution platforms in New Zealand moved from 0.31% to 0.51%, and its estimated monthly branded searches moved from 30 to 50.
How did search popularity change for New Zealand marketing attribution platforms in September 2026?
2 changes
In September 2026, HubSpot rose from 7th to 5th among marketing attribution platforms in New Zealand.
Estimated monthly branded searches for Northbeam in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HubSpot’s and Northbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among marketing attribution platforms
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