Brandwave

How popular isRuler Analytics?

In September 2026, people searched for Ruler Analytics by name about 0 times in New Zealand, a 100% decrease from the previous year. These searches made up 0% of all New Zealand marketing attribution platform searches, placing Ruler Analytics ninth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about marketing attribution platforms, Ruler Analytics appeared in three of the four answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Ruler Analytics is the ninth most searched of 9 competitors and the fifth most recommended in AI answers.

  1. Google AnalyticsShare of searches 86.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. CometlyShare of searches 10.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  3. Triple WhaleShare of searches 1.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. NorthbeamShare of searches 0.51%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
  5. Ruler AnalyticsShare of searches 0%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th

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Top marketing attribution platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ruler Analytics was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Ruler Analytics is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Triple Whale1st
  2. Google Analytics2nd
  3. Dreamdata3rd
  4. HubSpot4th
  5. Ruler Analytics5th
  6. Cometly6th
  7. Northbeam7th
  8. Rockerbox–
  9. Fospha–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • HubSpot4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dreamdata4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Triple Whale3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ruler Analytics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cometly1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Northbeam1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rockerbox0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fospha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about marketing attribution platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which marketing attribution platforms compete with Ruler Analytics?

Ruler Analytics against marketing attribution platforms in New Zealand, by month

Share of searches by month for Google Analytics, Cometly, Ruler Analytics. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsCometlyTriple WhaleNorthbeamHubSpotRockerboxDreamdataFosphaRuler Analytics
Oct 202587.8%9.1%1.8%0.31%0.42%0.31%0.1%0%0.1%
Nov 202588.1%9%1.4%0.51%0.21%0.31%0.21%0.1%0.1%
Dec 202587.1%9.1%2%0.62%0.15%0.62%0.15%0.15%0.15%
Jan 202687.3%9%2.1%0.62%0.25%0.37%0.12%0.12%0.12%
Feb 202685.5%10.8%2.4%0.49%0.24%0.24%0.12%0.12%0.12%
Mar 202688.5%8.5%2%0.34%0.17%0.17%0.09%0.09%0.09%
Apr 202688%9.1%1.7%0.42%0.1%0.42%0.1%0.1%0%
May 202686.6%10.1%1.9%0.51%0.3%0.3%0.1%0.1%0.1%
Jun 202687%10.2%1.7%0.3%0.2%0.3%0.1%0.1%0.1%
Jul 202686.8%10.1%1.7%0.51%0.3%0.3%0.1%0%0.1%
Aug 202686.7%10%1.9%0.4%0.2%0.4%0.2%0.1%0.1%
Sep 202686.9%10.2%1.8%0.51%0.2%0.2%0.1%0.1%0%

  1. 1.Google Analytics

    86.9%

    Held 1st. 8.5K estimated branded searches, -1.3% vs prior month. Share +0.2 points.

  2. 2.Cometly

    10.2%

    Held 2nd. 1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Triple Whale

    1.8%

    Held 3rd. 180 estimated branded searches, -5.3% vs prior month. Share -0.1 points.

  4. 4.Northbeam

    0.51%

    Held 4th. 50 estimated branded searches, +25% vs prior month. Share +0.1 points.

  5. 5.HubSpot

    0.2%

    Moved from 7th to 5th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Rockerbox

    0.2%

    Moved from 5th to 6th. 20 estimated branded searches, -50% vs prior month. Share -0.2 points.

  7. 7.Dreamdata

    0.1%

    Moved from 6th to 7th. 10 estimated branded searches, -50% vs prior month. Share -0.1 points.

  8. 8.Fospha

    0.1%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Ruler Analytics

    0%

    Held 9th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.

Compare popularity between Ruler Analytics and its closest rivals

How has branded search demand for Ruler Analytics changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ruler Analytics in New Zealand fell from 10 to 0.
  • Across the 12 months ending September 2026, Ruler Analytics fell from 8th to 9th among marketing attribution platforms in New Zealand.

How did search popularity change for New Zealand marketing attribution platforms in September 2026?

6 changes

  1. In September 2026, HubSpot rose from 7th to 5th among marketing attribution platforms in New Zealand.

  2. In September 2026, Dreamdata fell from 6th to 7th among marketing attribution platforms in New Zealand.

  3. In September 2026, Rockerbox fell from 5th to 6th among marketing attribution platforms in New Zealand.

  4. Estimated monthly branded searches for Northbeam in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026.

  5. Estimated monthly branded searches for Cometly in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

  6. Estimated monthly branded searches for Ruler Analytics in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are Ruler Analytics’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Ruler Analytics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ruler analytics

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How the Brand Demand Index is measured

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