HubSpot vs Rockerbox:Which is more popular?
In September 2026, HubSpot and Rockerbox were level in searches among marketing attribution platforms in New Zealand, with an estimated 20 branded searches each, at 0.2% of the total each. When we asked ChatGPT and Google AI Overviews about marketing attribution platforms, HubSpot appeared in all four answers and Rockerbox in none.
Who do people search for more?
HubSpot and Rockerbox are searched for about as often as each other.
Who does AI mention more?
HubSpot, mentioned in every answer we collected
Who does AI recommend more?
HubSpot, the only one of the two named
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Top marketing attribution platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, HubSpot appeared in all four answers. Rockerbox did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Triple Whale1st
Google Analytics2nd
Dreamdata3rd- HubSpot4th
Ruler Analytics5th
Cometly6th
Northbeam7th
Rockerbox–
Fospha–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Analytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- HubSpot4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Dreamdata4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Triple Whale3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ruler Analytics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cometly1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Northbeam1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Rockerbox0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fospha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about marketing attribution platforms
4 answers
Asked ChatGPT
“Which marketing attribution platform should I use in New Zealand?”
Asked ChatGPT
“What are the best marketing attribution platforms in New Zealand?”
Asked ChatGPT
“What's the best marketing attribution platform in New Zealand for ad spend tracking?”
Searched Google, AI Overview
“marketing attribution platforms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“marketing attribution software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is HubSpot or Rockerbox more popular in search?
This chart shows how often people search Google for HubSpot and Rockerbox by name. Each line represents a brand's share of searches for all nine marketing attribution platforms we track, month by month, from searches in New Zealand.
Share of searches by month for HubSpot, Rockerbox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Analytics | Cometly | Triple Whale | Northbeam | HubSpot | Rockerbox | Dreamdata | Fospha | Ruler Analytics |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.8% | 9.1% | 1.8% | 0.31% | 0.42% | 0.31% | 0.1% | 0% | 0.1% |
| Nov 2025 | 88.1% | 9% | 1.4% | 0.51% | 0.21% | 0.31% | 0.21% | 0.1% | 0.1% |
| Dec 2025 | 87.1% | 9.1% | 2% | 0.62% | 0.15% | 0.62% | 0.15% | 0.15% | 0.15% |
| Jan 2026 | 87.3% | 9% | 2.1% | 0.62% | 0.25% | 0.37% | 0.12% | 0.12% | 0.12% |
| Feb 2026 | 85.5% | 10.8% | 2.4% | 0.49% | 0.24% | 0.24% | 0.12% | 0.12% | 0.12% |
| Mar 2026 | 88.5% | 8.5% | 2% | 0.34% | 0.17% | 0.17% | 0.09% | 0.09% | 0.09% |
| Apr 2026 | 88% | 9.1% | 1.7% | 0.42% | 0.1% | 0.42% | 0.1% | 0.1% | 0% |
| May 2026 | 86.6% | 10.1% | 1.9% | 0.51% | 0.3% | 0.3% | 0.1% | 0.1% | 0.1% |
| Jun 2026 | 87% | 10.2% | 1.7% | 0.3% | 0.2% | 0.3% | 0.1% | 0.1% | 0.1% |
| Jul 2026 | 86.8% | 10.1% | 1.7% | 0.51% | 0.3% | 0.3% | 0.1% | 0% | 0.1% |
| Aug 2026 | 86.7% | 10% | 1.9% | 0.4% | 0.2% | 0.4% | 0.2% | 0.1% | 0.1% |
| Sep 2026 | 86.9% | 10.2% | 1.8% | 0.51% | 0.2% | 0.2% | 0.1% | 0.1% | 0% |
How has the HubSpot and Rockerbox comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Rockerbox took it in November 2025.
- Across the 12 months ending September 2026, HubSpot’s share of searches among marketing attribution platforms in New Zealand moved from 0.42% to 0.2%, and its estimated monthly branded searches moved from 40 to 20.
- Across the 12 months ending September 2026, Rockerbox’s share of searches among marketing attribution platforms in New Zealand moved from 0.31% to 0.2%, and its estimated monthly branded searches moved from 30 to 20.
How did search popularity change for New Zealand marketing attribution platforms in September 2026?
2 changes
In September 2026, HubSpot rose from 7th to 5th among marketing attribution platforms in New Zealand.
In September 2026, Rockerbox fell from 5th to 6th among marketing attribution platforms in New Zealand.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HubSpot’s and Rockerbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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