Brandwave

HubSpot vs Triple Whale:Which is more popular?

In September 2026, Triple Whale had more branded searches than HubSpot among marketing attribution platforms in New Zealand. Triple Whale had about 180 branded searches, while HubSpot had 20. Triple Whale made up 1.8% of all marketing attribution platform searches we track, and HubSpot accounted for 0.2%. When we asked ChatGPT and Google AI Overviews about marketing attribution platforms, HubSpot appeared in all four answers and Triple Whale in three. Triple Whale was mentioned before HubSpot in three out of four answers.

Among marketing attribution platforms in New Zealand in September 2026

Who do people search for more?

Triple Whale, about 9 searches for every 1 for HubSpot

Triple Whale 180 searchesHubSpot 20 searches

Who does AI mention more?

HubSpot, mentioned in every answer we collected

HubSpot in 4 of 4Triple Whale in 3 of 4

Who does AI recommend more?

Triple Whale, named ahead of HubSpot in 3 of 4 answers

Triple Whale first in 3HubSpot first in 1

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Top marketing attribution platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, HubSpot appeared in all four answers. Triple Whale was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Triple Whale was listed before HubSpot in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Triple Whale1st
  2. Google Analytics2nd
  3. Dreamdata3rd
  4. HubSpot4th
  5. Ruler Analytics5th
  6. Cometly6th
  7. Northbeam7th
  8. Rockerbox–
  9. Fospha–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • HubSpot4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dreamdata4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Triple Whale3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ruler Analytics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cometly1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Northbeam1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rockerbox0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fospha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about marketing attribution platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is HubSpot or Triple Whale more popular in search?

This chart shows how often people search Google for HubSpot and Triple Whale by name. Each line represents a brand's share of searches for all nine marketing attribution platforms we track, month by month, from searches in New Zealand.

HubSpot and Triple Whale among marketing attribution platforms in New Zealand, by month

Share of searches by month for Triple Whale, HubSpot. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsCometlyTriple WhaleNorthbeamHubSpotRockerboxDreamdataFosphaRuler Analytics
Oct 202587.8%9.1%1.8%0.31%0.42%0.31%0.1%0%0.1%
Nov 202588.1%9%1.4%0.51%0.21%0.31%0.21%0.1%0.1%
Dec 202587.1%9.1%2%0.62%0.15%0.62%0.15%0.15%0.15%
Jan 202687.3%9%2.1%0.62%0.25%0.37%0.12%0.12%0.12%
Feb 202685.5%10.8%2.4%0.49%0.24%0.24%0.12%0.12%0.12%
Mar 202688.5%8.5%2%0.34%0.17%0.17%0.09%0.09%0.09%
Apr 202688%9.1%1.7%0.42%0.1%0.42%0.1%0.1%0%
May 202686.6%10.1%1.9%0.51%0.3%0.3%0.1%0.1%0.1%
Jun 202687%10.2%1.7%0.3%0.2%0.3%0.1%0.1%0.1%
Jul 202686.8%10.1%1.7%0.51%0.3%0.3%0.1%0%0.1%
Aug 202686.7%10%1.9%0.4%0.2%0.4%0.2%0.1%0.1%
Sep 202686.9%10.2%1.8%0.51%0.2%0.2%0.1%0.1%0%

How has the HubSpot and Triple Whale comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand marketing attribution platforms in September 2026?

1 change

  1. In September 2026, HubSpot rose from 7th to 5th among marketing attribution platforms in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using HubSpot’s and Triple Whale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HubSpot

1 branded search term

  • hubspot marketing hub

Triple Whale

2 branded search terms

  • triple whale
  • triplewhale

How the Brand Demand Index is measured

Other head-to-heads among marketing attribution platforms

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