Brandwave

Customer.io vs HubSpot:Which is more popular?

In September 2026, HubSpot had more branded searches than Customer.io among customer engagement platforms in New Zealand. HubSpot had about 8,360 branded searches, while Customer.io had 50. HubSpot made up 72.1% of all customer engagement platform searches we track, and Customer.io accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about customer engagement platforms, Customer.io and HubSpot each appeared in two of the five answers. Customer.io and HubSpot were each mentioned first in two of the four answers that named either.

Among customer engagement platforms in New Zealand in September 2026

Who do people search for more?

HubSpot, about 167 searches for every 1 for Customer.io

HubSpot 8.4K searchesCustomer.io 50 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Customer.io in 2 of 5HubSpot in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Customer.io first in 2HubSpot first in 2

Follow Customer.io vs HubSpot and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top customer engagement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Customer.io was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. HubSpot was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Customer.io and HubSpot were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braze1st
  2. HubSpot2nd
  3. Klaviyo2nd
  4. Intercom4th
  5. Customer.io5th
  6. OneSignal6th
  7. Iterable7th
  8. Airship–
  9. CleverTap–
  10. MoEngage–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Klaviyo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Braze3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intercom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HubSpot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Customer.io2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneSignal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iterable1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airship0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CleverTap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MoEngage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer engagement platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Customer.io or HubSpot more popular in search?

This chart shows how often people search Google for Customer.io and HubSpot by name. Each line represents a brand's share of searches for all ten customer engagement platforms we track, month by month, from searches in New Zealand.

Customer.io and HubSpot among customer engagement platforms in New Zealand, by month

Share of searches by month for HubSpot, Customer.io. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpotKlaviyoOneSignalIterableCustomer.ioAirshipBrazeCleverTapIntercomMoEngage
Oct 202568.7%28.2%1.1%0.88%0.49%0.1%0%0.19%0.1%0.19%
Nov 202568.5%28.4%0.78%0.98%0.69%0.2%0%0.1%0.1%0.2%
Dec 202569.2%27.6%0.87%0.73%0.73%0.29%0%0.15%0.15%0.29%
Jan 202672.6%24.6%0.82%0.92%0.51%0.31%0%0.1%0%0.1%
Feb 202672.3%24.9%1%0.93%0.41%0.1%0%0.1%0.1%0.1%
Mar 202672.2%24.6%1%0.93%0.59%0.17%0%0.25%0.08%0.17%
Apr 202672.3%24.7%0.68%0.94%0.6%0.09%0.09%0.34%0.09%0.17%
May 202668.6%28.9%0.8%0.72%0.4%0.16%0.08%0.08%0.08%0.16%
Jun 202676.3%21.4%0.74%0.59%0.52%0.15%0%0.15%0.07%0.15%
Jul 202668.7%28.5%0.98%0.79%0.49%0.1%0.1%0.1%0.1%0.2%
Aug 202672.5%24.9%0.86%0.6%0.6%0.17%0%0.17%0.09%0.17%
Sep 202672.1%25%1%0.95%0.43%0.09%0.09%0.09%0.09%0.09%

How has the Customer.io and HubSpot comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand customer engagement platforms in September 2026?

2 changes

  1. In September 2026, Customer.io fell from 4th to 5th among customer engagement platforms in New Zealand.

  2. Estimated monthly branded searches for HubSpot in New Zealand rose 18.4% over 12 measured months, from 7.1K to 8.4K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Customer.io’s and HubSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Customer.io

2 branded search terms

  • customer io
  • customerio

HubSpot

3 branded search terms

  • hubspot
  • hubspot academy
  • hubspot api

How the Brand Demand Index is measured

Other head-to-heads among customer engagement platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free