Brandwave

CRM platforms in New Zealand:Which brands are most popular in search?

In August 2026, HubSpot was the most searched among CRM platforms in New Zealand, with an estimated 9.4K branded searches and 39.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. HubSpot39.8%
  2. Salesforce30.7%
  3. Pipedrive10.8%
  4. Microsoft Dynamics 3659.6%
  5. Zoho CRM7.2%
  6. Capsule CRM0.98%
  7. Freshsales0.42%
  8. Insightly0.42%

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Share of SearchLeaderboard

Compare the CRM platforms New Zealand businesses manage customers and sales pipelines with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among CRM platforms in New Zealand, by month

Share of Search by month for HubSpot, Salesforce, Pipedrive, Microsoft Dynamics 365, Zoho CRM. The figures are in the table below the chart.

View monthly share of search table
MonthHubSpotSalesforcePipedriveMicrosoft Dynamics 365Zoho CRMCapsule CRMFreshsalesInsightly
Oct 202536.1%33.6%13.5%8.7%6.1%0.66%0.49%0.75%
Nov 202538%33.1%12.2%9.1%5.1%1%0.43%1%
Dec 202537%33.8%11.6%9%6.4%1%0.48%0.82%
Jan 202642.9%29.6%11%8.9%5.5%0.94%0.47%0.68%
Feb 202636.6%34.5%11.3%9.7%6.1%0.84%0.48%0.57%
Mar 202641.1%30.7%10.2%9.5%6.7%0.86%0.47%0.51%
Apr 202643%27.7%11.4%8.8%7.3%0.97%0.26%0.4%
May 202639.6%32.9%10.1%9.2%6.6%0.93%0.35%0.35%
Jun 202642.8%31.3%9.4%8.7%6.4%0.79%0.22%0.36%
Jul 202638.1%33%10%10.3%6.6%1.1%0.47%0.38%
Aug 202639.8%30.7%10.8%9.6%7.2%0.98%0.42%0.42%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.HubSpot

    39.8%

    held 1st · 9.4K estimated branded searches · +16.7% vs prior month · +1.7 points

  2. 2.Salesforce

    30.7%

    held 2nd · 7.2K estimated branded searches · +3.7% vs prior month · -2.3 points

  3. 3.Pipedrive

    10.8%

    moved from 4th to 3rd · 2.5K estimated branded searches · +20.9% vs prior month · +0.8 points

  4. 4.Microsoft Dynamics 365

    9.6%

    moved from 3rd to 4th · 2.3K estimated branded searches · +4.6% vs prior month · -0.6 points

  5. 5.Zoho CRM

    7.2%

    held 5th · 1.7K estimated branded searches · +20.7% vs prior month · +0.5 points

  6. 6.Capsule CRM

    0.98%

    held 6th · 230 estimated branded searches · 0% vs prior month · -0.1 points

  7. 7.Freshsales

    0.42%

    held 7th · 100 estimated branded searches · 0% vs prior month · 0 points

  8. 8.Insightly

    0.42%

    held 8th · 100 estimated branded searches · +25% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among CRM platforms in New Zealand?

In August 2026, HubSpot was the most searched among CRM platforms in New Zealand, with an estimated 9.4K branded searches and 39.8% estimated Share of Search within this set. Salesforce is in 2nd place, 9.1 percentage points behind at 30.7% Share of Search.

New Zealand CRM platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
HubSpot36.1% → 39.8%43%Apr 202636.1%Oct 20251st
Salesforce33.6% → 30.7%34.5%Feb 202627.7%Apr 20262nd
Pipedrive13.5% → 10.8%13.5%Oct 20259.4%Jun 20263rd
Microsoft Dynamics 3658.7% → 9.6%10.3%Jul 20268.7%Jun 20264th
Zoho CRM6.1% → 7.2%7.3%Apr 20265.1%Nov 20255th
Capsule CRM0.66% → 0.98%1.1%Jul 20260.66%Oct 20257th → 6th
Freshsales0.49% → 0.42%0.49%Oct 20250.22%Jun 20268th → 7th
Insightly0.75% → 0.42%1%Nov 20250.35%May 20266th → 8th

Each finding as a sentence

  • Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among CRM platforms in New Zealand increased from 36.1% to 39.8%.
  • Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among CRM platforms in New Zealand decreased from 33.6% to 30.7%.
  • Across the 11 months ending August 2026, Pipedrive’s estimated Share of Search among CRM platforms in New Zealand decreased from 13.5% to 10.8%.
  • Across the 11 months ending August 2026, Microsoft Dynamics 365’s estimated Share of Search among CRM platforms in New Zealand increased from 8.7% to 9.6%.
  • Across the 11 months ending August 2026, Zoho CRM’s estimated Share of Search among CRM platforms in New Zealand increased from 6.1% to 7.2%.
  • Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among CRM platforms in New Zealand peaked at 43% in April 2026 and was lowest at 36.1% in October 2025.
  • Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among CRM platforms in New Zealand peaked at 34.5% in February 2026 and was lowest at 27.7% in April 2026.
  • Across the 11 months ending August 2026, Pipedrive’s estimated Share of Search among CRM platforms in New Zealand peaked at 13.5% in October 2025 and was lowest at 9.4% in June 2026.
  • Across the 11 months ending August 2026, Microsoft Dynamics 365’s estimated Share of Search among CRM platforms in New Zealand peaked at 10.3% in July 2026 and was lowest at 8.7% in June 2026.
  • Across the 11 months ending August 2026, Zoho CRM’s estimated Share of Search among CRM platforms in New Zealand peaked at 7.3% in April 2026 and was lowest at 5.1% in November 2025.
  • Across the 11 months ending August 2026, Capsule CRM rose from 7th to 6th among CRM platforms in New Zealand.
  • Across the 11 months ending August 2026, Freshsales rose from 8th to 7th among CRM platforms in New Zealand.
  • Across the 11 months ending August 2026, Insightly fell from 6th to 8th among CRM platforms in New Zealand.

How did search popularity change for New Zealand CRM platforms in August 2026?

  1. In August 2026, Pipedrive overtook Microsoft Dynamics 365 to rank 3rd among CRM platforms in New Zealand, at 10.8%.

  2. In August 2026, HubSpot gained estimated Share of Search among CRM platforms in New Zealand, from 38.1% to 39.8%.

  3. In August 2026, Zoho CRM gained estimated Share of Search among CRM platforms in New Zealand, from 6.6% to 7.2%.

  4. In August 2026, Salesforce lost estimated Share of Search among CRM platforms in New Zealand, from 33% to 30.7%.

  5. In August 2026, Microsoft Dynamics 365 lost estimated Share of Search among CRM platforms in New Zealand, from 10.3% to 9.6%.

  6. Estimated monthly branded searches for Capsule CRM in New Zealand rose 53.3% over 11 measured months, from 150 to 230 in August 2026.

  7. Estimated monthly branded searches for Insightly in New Zealand fell 41.2% over 11 measured months, from 170 to 100 in August 2026.

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