Salesforce vs Zoho CRM:Which is more popular by branded search in New Zealand?
In August 2026, Salesforce had more branded searches than Zoho CRM among CRM platforms in New Zealand. Salesforce was estimated to have 7.2K branded searches compared to Zoho CRM’s 1.7K, and held a 30.7% Share of Search versus Zoho CRM’s 7.2%.
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Which is more popular in search, Salesforce or Zoho CRM?
Compare the CRM platforms New Zealand businesses manage customers and sales pipelines with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Salesforce, Zoho CRM. The figures are in the table below the chart.
View monthly share of search table
| Month | HubSpot | Salesforce | Pipedrive | Microsoft Dynamics 365 | Zoho CRM | Capsule CRM | Freshsales | Insightly |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 33.6% | 13.5% | 8.7% | 6.1% | 0.66% | 0.49% | 0.75% |
| Nov 2025 | 38% | 33.1% | 12.2% | 9.1% | 5.1% | 1% | 0.43% | 1% |
| Dec 2025 | 37% | 33.8% | 11.6% | 9% | 6.4% | 1% | 0.48% | 0.82% |
| Jan 2026 | 42.9% | 29.6% | 11% | 8.9% | 5.5% | 0.94% | 0.47% | 0.68% |
| Feb 2026 | 36.6% | 34.5% | 11.3% | 9.7% | 6.1% | 0.84% | 0.48% | 0.57% |
| Mar 2026 | 41.1% | 30.7% | 10.2% | 9.5% | 6.7% | 0.86% | 0.47% | 0.51% |
| Apr 2026 | 43% | 27.7% | 11.4% | 8.8% | 7.3% | 0.97% | 0.26% | 0.4% |
| May 2026 | 39.6% | 32.9% | 10.1% | 9.2% | 6.6% | 0.93% | 0.35% | 0.35% |
| Jun 2026 | 42.8% | 31.3% | 9.4% | 8.7% | 6.4% | 0.79% | 0.22% | 0.36% |
| Jul 2026 | 38.1% | 33% | 10% | 10.3% | 6.6% | 1.1% | 0.47% | 0.38% |
| Aug 2026 | 39.8% | 30.7% | 10.8% | 9.6% | 7.2% | 0.98% | 0.42% | 0.42% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Salesforce and Zoho CRM comparison changed over the last 12 months?
3 findings
- Salesforce was ahead of Zoho CRM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among CRM platforms in New Zealand moved from 33.6% to 30.7%, and its estimated monthly branded searches moved from 7.6K to 7.2K.
- Across the 11 months ending August 2026, Zoho CRM’s estimated Share of Search among CRM platforms in New Zealand moved from 6.1% to 7.2%, and its estimated monthly branded searches moved from 1.4K to 1.7K.
How did search popularity change for New Zealand CRM platforms in August 2026?
2 changes
In August 2026, Zoho CRM gained estimated Share of Search among CRM platforms in New Zealand, from 6.6% to 7.2%.
In August 2026, Salesforce lost estimated Share of Search among CRM platforms in New Zealand, from 33% to 30.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Salesforce’s and Zoho CRM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Salesforce
23 branded search terms
- authenticator salesforce
- marc benioff salesforce
- salesforce
- salesforce app
- salesforce app exchange
- salesforce authenticator app
- salesforce com
- salesforce cost
- salesforce crm
- salesforce crm system
- salesforce crm tool
- salesforce dataloader
- salesforce developers
- salesforce help
- salesforce marketing cloud
- salesforce near me
- salesforce new zealand
- salesforce nz
- salesforce online
- salesforce sales cloud
- salesforce software
- salesforce support
- sfdc salesforce
Zoho CRM
8 branded search terms
- zoho crm
- zoho crm cost
- zoho crm near me
- zoho crm nz
- zoho crm online
- zoho crm software
- zohocrm
- zohocrm software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.