Google Analytics vs Matomo:Which is more popular by branded search in New Zealand?
In August 2026, Google Analytics had more branded searches than Matomo among web analytics tools in New Zealand. Google Analytics was estimated to have 9.9K branded searches compared to Matomo’s 150, and held an 82.9% Share of Search versus Matomo’s 1.3%.
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Which is more popular in search, Google Analytics or Matomo?
Compare the website and product analytics tools New Zealand marketers measure with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Analytics, Matomo. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Analytics | Microsoft Clarity | PostHog | Hotjar | Matomo | Mixpanel | Amplitude |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 81% | 4.3% | 4.3% | 5.5% | 2% | 2.5% | 0.35% |
| Nov 2025 | 79.6% | 4.1% | 4.3% | 5.1% | 1.6% | 5.1% | 0.08% |
| Dec 2025 | 79.4% | 4.3% | 5.2% | 4.4% | 1.8% | 4.4% | 0.38% |
| Jan 2026 | 80.9% | 5.1% | 5.2% | 4.4% | 1.5% | 2.8% | 0.1% |
| Feb 2026 | 82.1% | 6.3% | 4.3% | 3.8% | 1.8% | 1.7% | 0.21% |
| Mar 2026 | 85.4% | 4.6% | 4.7% | 2.3% | 2.1% | 0.9% | 0.15% |
| Apr 2026 | 83.9% | 6.6% | 3.6% | 2.7% | 1.6% | 1.4% | 0.17% |
| May 2026 | 85.3% | 5.3% | 4.4% | 2.8% | 1% | 1.1% | 0.09% |
| Jun 2026 | 80.8% | 5.7% | 7.1% | 3.4% | 1.3% | 1.6% | 0.08% |
| Jul 2026 | 82.4% | 6.4% | 6.2% | 2.5% | 1% | 1.4% | 0.17% |
| Aug 2026 | 82.9% | 6.2% | 6.2% | 2.4% | 1.3% | 1% | 0.08% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Google Analytics and Matomo comparison changed over the last 12 months?
3 findings
- Google Analytics was ahead of Matomo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Analytics’ estimated Share of Search among web analytics tools in New Zealand moved from 81% to 82.9%, and its estimated monthly branded searches moved from 9.3K to 9.9K.
- Across the 11 months ending August 2026, Matomo’s estimated Share of Search among web analytics tools in New Zealand moved from 2% to 1.3%, and its estimated monthly branded searches moved from 230 to 150.
How did search popularity change for New Zealand web analytics tools in August 2026?
2 changes
In August 2026, Google Analytics gained estimated Share of Search among web analytics tools in New Zealand, from 82.4% to 82.9%.
In August 2026, Matomo rose from 6th to 5th among web analytics tools in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Google Analytics’ and Matomo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Analytics
19 branded search terms
- ga4
- ga4 analytics
- google analytics
- google analytics 360
- google analytics 4
- google analytics accounts
- google analytics certified
- google analytics consultant
- google analytics heatmap
- google analytics help center
- google analytics nz
- google analytics online
- google analytics setup
- google analytics tracking
- googleanalytics
- googleanalytics com
- learning google analytics
- marketingplatform google com
- traffic google analytics
Matomo
8 branded search terms
- matomo
- matomo analytics
- matomo heatmap
- matomo near me
- matomo new zealand
- matomo nz
- matomo org
- matomo tracking
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.