Brandwave

How popular isHotjar?

In September 2026, people searched for Hotjar by name about 280 times in New Zealand, a 54.8% decrease from the previous year. These searches made up 2.6% of all New Zealand web analytics tool searches, placing Hotjar fourth out of nine tools. When we asked both ChatGPT and Google AI Overviews about web analytics tools, Hotjar appeared in three of the five answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

Hotjar is the fourth most searched of 9 competitors and the sixth most recommended in AI answers.

  1. Google AnalyticsShare of searches 81.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. PostHogShare of searches 7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  3. Microsoft ClarityShare of searches 5.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. HotjarShare of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. MixpanelShare of searches 1.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top web analytics tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hotjar was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hotjar is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. Matomo2nd
  3. Plausible Analytics3rd
  4. Microsoft Clarity4th
  5. Adobe Analytics5th
  6. Hotjar6th
  7. Mixpanel7th
  8. Amplitude8th
  9. PostHog9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Matomo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Analytics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plausible Analytics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hotjar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Clarity2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PostHog1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amplitude1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about web analytics tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which web analytics tools compete with Hotjar?

Hotjar against web analytics tools in New Zealand, by month

Share of searches by month for Google Analytics, PostHog, Microsoft Clarity, Hotjar. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsPostHogMicrosoft ClarityHotjarMixpanelMatomoAdobe AnalyticsAmplitudePlausible Analytics
Oct 202579.3%4.5%4.5%5.7%2.6%1.9%0.65%0.37%0.28%
Nov 202578.6%3.7%4.4%5.5%5.4%1.5%0.45%0.09%0.18%
Dec 202578%5.4%4.5%4.6%4.6%1.8%0.41%0.41%0.27%
Jan 202679.4%5.5%5.5%4.7%3%1.2%0.22%0.11%0.45%
Feb 202680.4%4.5%6.8%3.9%1.8%1.7%0.45%0.23%0.23%
Mar 202684.4%4.9%4.9%2.3%0.96%1.7%0.4%0.16%0.32%
Apr 202682.2%3.8%7.2%2.9%1.4%1.4%0.38%0.19%0.48%
May 202683.4%4.7%5.8%3%1.1%0.96%0.48%0.1%0.38%
Jun 202677.8%7.9%6.5%3.8%1.7%1.4%0.35%0.09%0.61%
Jul 202680.4%6.7%6.8%2.6%1.5%1%0.27%0.18%0.46%
Aug 202680.9%6.7%6.8%2.6%1.1%1.1%0.37%0.09%0.28%
Sep 202681.2%7%5.7%2.6%1.5%1.1%0.38%0.19%0.19%

  1. 1.Google Analytics

    81.2%

    Held 1st. 8.6K estimated branded searches, -1.8% vs prior month. Share +0.3 points.

  2. 2.PostHog

    7%

    Moved from 3rd to 2nd. 740 estimated branded searches, +1.4% vs prior month. Share +0.2 points.

  3. 3.Microsoft Clarity

    5.7%

    Moved from 2nd to 3rd. 610 estimated branded searches, -17.6% vs prior month. Share -1.1 points.

  4. 4.Hotjar

    2.6%

    Held 4th. 280 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Mixpanel

    1.5%

    Moved from 6th to 5th. 160 estimated branded searches, +33.3% vs prior month. Share +0.4 points.

  6. 6.Matomo

    1.1%

    Moved from 5th to 6th. 120 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Adobe Analytics

    0.38%

    Held 7th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Amplitude

    0.19%

    Moved from 9th to 8th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

  9. 9.Plausible Analytics

    0.19%

    Moved from 8th to 9th. 20 estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare popularity between Hotjar and its closest rivals

Every comparison with Hotjar

6 comparisons

How has branded search demand for Hotjar changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hotjar in New Zealand fell from 620 to 280.
  • Across the 12 months ending September 2026, Hotjar’s share of searches among web analytics tools in New Zealand decreased from 5.7% to 2.6%.
  • Across the 12 months ending September 2026, Hotjar’s share of searches among web analytics tools in New Zealand peaked at 5.7% in October 2025 and was lowest at 2.3% in March 2026.
  • Across the 12 months ending September 2026, Hotjar fell from 2nd to 4th among web analytics tools in New Zealand.

How did search popularity change for New Zealand web analytics tools in September 2026?

6 changes

  1. In September 2026, Microsoft Clarity lost share of searches among web analytics tools in New Zealand, from 6.8% to 5.7%.

  2. Google Analytics’ share of searches among web analytics tools in New Zealand has gained ground for 3 months in a row, from 77.8% to 81.2% in September 2026.

  3. In September 2026, Amplitude rose from 9th to 8th among web analytics tools in New Zealand.

  4. In September 2026, Mixpanel rose from 6th to 5th among web analytics tools in New Zealand.

  5. In September 2026, PostHog rose from 3rd to 2nd among web analytics tools in New Zealand.

  6. In September 2026, Matomo fell from 5th to 6th among web analytics tools in New Zealand.

How are Hotjar’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Hotjar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hotjar
  • hotjar analytics
  • hotjar heatmap
  • hotjar tracking

How the Brand Demand Index is measured

Who owns Hotjar?

Hotjar is owned by Contentsquare. Brandwave also tracks Contentsquare and Heap, owned by the same company, in New Zealand.

Do you work for Hotjar? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Hotjar compete?

Hotjar is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Web analytics tools4th of 92.6%Shown above
Heatmap and session replay tools3rd of 714.9%Show ranking
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