Brandwave

How popular isHotjar?

In September 2026, people searched for Hotjar by name about 280 times in New Zealand, a 54.8% decrease from the previous year. These searches made up 14.9% of all New Zealand heatmap and session replay tool searches, placing Hotjar third out of seven tools. When we asked both ChatGPT and Google AI Overviews about heatmap and session replay tools, Hotjar appeared in all answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Hotjar is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. PostHogShare of searches 41.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Microsoft ClarityShare of searches 33.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. HotjarShare of searches 14.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. ContentsquareShare of searches 4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Lucky OrangeShare of searches 2.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top heatmap and session replay tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hotjar appeared in all five answers. Hotjar is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Clarity1st
  2. Contentsquare2nd
  3. Hotjar3rd
  4. PostHog4th
  5. Mouseflow5th
  6. Fullstory6th
  7. Lucky Orange7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hotjar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Clarity4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PostHog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Contentsquare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mouseflow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lucky Orange1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fullstory1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heatmap and session replay tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which heatmap and session replay tools compete with Hotjar?

Hotjar against heatmap and session replay tools in New Zealand, by month

Share of searches by month for PostHog, Microsoft Clarity, Hotjar, Contentsquare, Lucky Orange. The figures are in the table below the chart.

View monthly share of searches table
MonthPostHogMicrosoft ClarityHotjarContentsquareLucky OrangeFullstoryMouseflow
Oct 202527.9%27.9%34.3%2.3%2.3%4.1%1.2%
Nov 202523.9%29.4%36.2%3.1%2.5%3.1%1.8%
Dec 202533.6%27.6%27.6%3.4%1.7%4.3%1.7%
Jan 202632.2%32.2%26.2%3.4%2%3.4%0.67%
Feb 202626.7%40.4%21.9%4.1%3.4%2.1%1.4%
Mar 202636.4%36.4%16%3.1%4.9%1.9%1.2%
Apr 202625.2%46.5%16.8%4.5%3.2%1.9%1.9%
May 202632.4%39.9%17.6%4.7%2%2%1.4%
Jun 202640.4%33%17.9%3.2%1.8%2.3%1.4%
Jul 202639.8%39.8%14.4%2.8%1.7%1.1%0.55%
Aug 202638.1%38.1%13.8%2.6%3.7%2.1%1.6%
Sep 202641.4%33.9%14.9%4%2.3%1.7%1.7%

  1. 1.PostHog

    41.4%

    Moved from 2nd to 1st. 720 estimated branded searches, 0% vs prior month. Share +3.3 points.

  2. 2.Microsoft Clarity

    33.9%

    Moved from 1st to 2nd. 590 estimated branded searches, -18.1% vs prior month. Share -4.2 points.

  3. 3.Hotjar

    14.9%

    Held 3rd. 260 estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Contentsquare

    4%

    Moved from 5th to 4th. 70 estimated branded searches, +40% vs prior month. Share +1.4 points.

  5. 5.Lucky Orange

    2.3%

    Moved from 4th to 5th. 40 estimated branded searches, -42.9% vs prior month. Share -1.4 points.

  6. 6.Fullstory

    1.7%

    Held 6th. 30 estimated branded searches, -25% vs prior month. Share -0.4 points.

  7. 7.Mouseflow

    1.7%

    Held 7th. 30 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Hotjar and its closest rivals

Every comparison with Hotjar

6 comparisons

How has branded search demand for Hotjar changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hotjar in New Zealand fell from 620 to 280.
  • Across the 12 months ending September 2026, Hotjar’s share of searches among heatmap and session replay tools in New Zealand decreased from 34.3% to 14.9%.
  • Across the 12 months ending September 2026, Hotjar’s share of searches among heatmap and session replay tools in New Zealand peaked at 36.2% in November 2025 and was lowest at 13.8% in August 2026.
  • Across the 12 months ending September 2026, Hotjar fell from 1st to 3rd among heatmap and session replay tools in New Zealand.

How did search popularity change for New Zealand heatmap and session replay tools in September 2026?

6 changes

  1. In September 2026, PostHog overtook Microsoft Clarity to become the leader among heatmap and session replay tools in New Zealand, with 41.4% of the searches.

  2. In September 2026, Contentsquare overtook Lucky Orange to rank 4th among heatmap and session replay tools in New Zealand, with 4% of the searches.

  3. In September 2026, Hotjar gained share of searches among heatmap and session replay tools in New Zealand, from 13.8% to 14.9%.

  4. In September 2026, Microsoft Clarity lost share of searches among heatmap and session replay tools in New Zealand, from 38.1% to 33.9%.

  5. In September 2026, Lucky Orange lost share of searches among heatmap and session replay tools in New Zealand, from 3.7% to 2.3%.

  6. Estimated monthly branded searches for Mouseflow in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.

How are Hotjar’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Hotjar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hotjar
  • hotjar analytics
  • hotjar heatmap
  • hotjar tracking

How the Brand Demand Index is measured

Who owns Hotjar?

Hotjar is owned by Contentsquare. Brandwave also tracks Contentsquare and Heap, owned by the same company, in New Zealand.

Do you work for Hotjar? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Hotjar compete?

Hotjar is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Web analytics tools4th of 92.6%Show ranking
Heatmap and session replay tools3rd of 714.9%Shown above
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