Heatmap and session replay tools in New Zealand:Which are most popular?
In September 2026, PostHog was the most searched heatmap and session replay tool in New Zealand, accounting for 41.4% of all searches among the seven tools we track. When we checked with ChatGPT and Google AI Overviews, Hotjar showed up in every answer. Microsoft Clarity was recommended most often, coming first in all four responses that gave a list.
PostHogShare of searches 41.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Microsoft ClarityShare of searches 33.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
HotjarShare of searches 14.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd- ContentsquareShare of searches 4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Lucky OrangeShare of searches 2.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
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Top heatmap and session replay tools in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Hotjar appeared every time. Microsoft Clarity was recommended most often, coming first in all four answers that gave a list. Contentsquare was second, and Hotjar was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Microsoft Clarity1st
- Contentsquare2nd
- Hotjar3rd
- PostHog4th
Mouseflow5th
Fullstory6th- Lucky Orange7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hotjar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft Clarity4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PostHog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Contentsquare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mouseflow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lucky Orange1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fullstory1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about heatmap and session replay tools
5 answers
Asked ChatGPT
“Which heatmap and session replay tool should I use in New Zealand?”
Asked ChatGPT
“What are the best heatmap and session replay tools in New Zealand?”
Asked ChatGPT
“What's the best heatmap and session replay tool in New Zealand for website analytics?”
Searched Google, AI Overview
“website heatmap software”
Searched Google, AI Overview
“user behaviour analytics tool”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which heatmap and session replay tools do people search for most?
This chart shows how often people search Google for each heatmap and session replay tool by name. Each line represents a brand's share of searches for all seven heatmap and session replay tools we track, month by month, from searches in New Zealand.
Share of searches by month for PostHog, Microsoft Clarity, Hotjar, Contentsquare, Lucky Orange. The figures are in the table below the chart.
View monthly share of searches table
| Month | PostHog | Microsoft Clarity | Hotjar | Contentsquare | Lucky Orange | Fullstory | Mouseflow |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 27.9% | 34.3% | 2.3% | 2.3% | 4.1% | 1.2% |
| Nov 2025 | 23.9% | 29.4% | 36.2% | 3.1% | 2.5% | 3.1% | 1.8% |
| Dec 2025 | 33.6% | 27.6% | 27.6% | 3.4% | 1.7% | 4.3% | 1.7% |
| Jan 2026 | 32.2% | 32.2% | 26.2% | 3.4% | 2% | 3.4% | 0.67% |
| Feb 2026 | 26.7% | 40.4% | 21.9% | 4.1% | 3.4% | 2.1% | 1.4% |
| Mar 2026 | 36.4% | 36.4% | 16% | 3.1% | 4.9% | 1.9% | 1.2% |
| Apr 2026 | 25.2% | 46.5% | 16.8% | 4.5% | 3.2% | 1.9% | 1.9% |
| May 2026 | 32.4% | 39.9% | 17.6% | 4.7% | 2% | 2% | 1.4% |
| Jun 2026 | 40.4% | 33% | 17.9% | 3.2% | 1.8% | 2.3% | 1.4% |
| Jul 2026 | 39.8% | 39.8% | 14.4% | 2.8% | 1.7% | 1.1% | 0.55% |
| Aug 2026 | 38.1% | 38.1% | 13.8% | 2.6% | 3.7% | 2.1% | 1.6% |
| Sep 2026 | 41.4% | 33.9% | 14.9% | 4% | 2.3% | 1.7% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 41.4% | 720 | 0% | +3.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 33.9% | 590 | -18.1% | -4.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 14.9% | 260 | 0% | +1.2 points | |
| 4, moved from 5th to 4th | 4% | 70 | +40% | +1.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.3% | 40 | -42.9% | -1.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.7% | 30 | -25% | -0.4 points | |
| 7, held 7th | 1.7% | 30 | 0% | +0.1 points |
1.
PostHog41.4%
Moved from 2nd to 1st. 720 estimated branded searches, 0% vs prior month. Share +3.3 points.
33.9%
Moved from 1st to 2nd. 590 estimated branded searches, -18.1% vs prior month. Share -4.2 points.
3.
Hotjar14.9%
Held 3rd. 260 estimated branded searches, 0% vs prior month. Share +1.2 points.
4%
Moved from 5th to 4th. 70 estimated branded searches, +40% vs prior month. Share +1.4 points.
2.3%
Moved from 4th to 5th. 40 estimated branded searches, -42.9% vs prior month. Share -1.4 points.
1.7%
Held 6th. 30 estimated branded searches, -25% vs prior month. Share -0.4 points.
1.7%
Held 7th. 30 estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among heatmap and session replay tools in New Zealand?
7 brands
In September 2026, PostHog was the most searched among heatmap and session replay tools in New Zealand, with an estimated 720 branded searches, 41.4% of all searches for the seven we track. Microsoft Clarity is in 2nd place, 7.5 percentage points behind at 33.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| PostHog | 27.9% → 41.4% | 41.4%Sep 2026 | 23.9%Nov 2025 | 3rd → 1st |
| Microsoft Clarity | 27.9% → 33.9% | 46.5%Apr 2026 | 27.6%Dec 2025 | 2nd |
| Hotjar | 34.3% → 14.9% | 36.2%Nov 2025 | 13.8%Aug 2026 | 1st → 3rd |
| Contentsquare | 2.3% → 4% | 4.7%May 2026 | 2.3%Oct 2025 | 5th → 4th |
| Lucky Orange | 2.3% | 4.9%Mar 2026 | 1.7%Jul 2026 | 6th → 5th |
| Fullstory | 4.1% → 1.7% | 4.3%Dec 2025 | 1.1%Jul 2026 | 4th → 6th |
| Mouseflow | 1.2% → 1.7% | 1.9%Apr 2026 | 0.55%Jul 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, PostHog’s share of searches among heatmap and session replay tools in New Zealand increased from 27.9% to 41.4%.
- Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among heatmap and session replay tools in New Zealand increased from 27.9% to 33.9%.
- Across the 12 months ending September 2026, Hotjar’s share of searches among heatmap and session replay tools in New Zealand decreased from 34.3% to 14.9%.
- Across the 12 months ending September 2026, Contentsquare’s share of searches among heatmap and session replay tools in New Zealand increased from 2.3% to 4%.
- Across the 12 months ending September 2026, Fullstory’s share of searches among heatmap and session replay tools in New Zealand decreased from 4.1% to 1.7%.
- Across the 12 months ending September 2026, Mouseflow’s share of searches among heatmap and session replay tools in New Zealand increased from 1.2% to 1.7%.
- Across the 12 months ending September 2026, PostHog’s share of searches among heatmap and session replay tools in New Zealand peaked at 41.4% in September 2026 and was lowest at 23.9% in November 2025.
- Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among heatmap and session replay tools in New Zealand peaked at 46.5% in April 2026 and was lowest at 27.6% in December 2025.
- Across the 12 months ending September 2026, Hotjar’s share of searches among heatmap and session replay tools in New Zealand peaked at 36.2% in November 2025 and was lowest at 13.8% in August 2026.
- Across the 12 months ending September 2026, Contentsquare’s share of searches among heatmap and session replay tools in New Zealand peaked at 4.7% in May 2026 and was lowest at 2.3% in October 2025.
- Across the 12 months ending September 2026, Lucky Orange’s share of searches among heatmap and session replay tools in New Zealand peaked at 4.9% in March 2026 and was lowest at 1.7% in July 2026.
- Across the 12 months ending September 2026, Fullstory’s share of searches among heatmap and session replay tools in New Zealand peaked at 4.3% in December 2025 and was lowest at 1.1% in July 2026.
- Across the 12 months ending September 2026, Mouseflow’s share of searches among heatmap and session replay tools in New Zealand peaked at 1.9% in April 2026 and was lowest at 0.55% in July 2026.
- Across the 12 months ending September 2026, PostHog rose from 3rd to 1st among heatmap and session replay tools in New Zealand.
- Across the 12 months ending September 2026, Hotjar fell from 1st to 3rd among heatmap and session replay tools in New Zealand.
- Across the 12 months ending September 2026, Contentsquare rose from 5th to 4th among heatmap and session replay tools in New Zealand.
- Across the 12 months ending September 2026, Lucky Orange rose from 6th to 5th among heatmap and session replay tools in New Zealand.
- Across the 12 months ending September 2026, Fullstory fell from 4th to 6th among heatmap and session replay tools in New Zealand.
How did search popularity change for New Zealand heatmap and session replay tools in September 2026?
7 changes
In September 2026, PostHog overtook Microsoft Clarity to become the leader among heatmap and session replay tools in New Zealand, with 41.4% of the searches.
In September 2026, Contentsquare overtook Lucky Orange to rank 4th among heatmap and session replay tools in New Zealand, with 4% of the searches.
In September 2026, Hotjar gained share of searches among heatmap and session replay tools in New Zealand, from 13.8% to 14.9%.
In September 2026, Microsoft Clarity lost share of searches among heatmap and session replay tools in New Zealand, from 38.1% to 33.9%.
In September 2026, Lucky Orange lost share of searches among heatmap and session replay tools in New Zealand, from 3.7% to 2.3%.
Estimated monthly branded searches for Mouseflow in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.
Estimated monthly branded searches for Fullstory in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.
Compare popularity between leading brands
- PostHog vs Microsoft Clarity: compare popularity
- PostHog vs Hotjar: compare popularity
- PostHog vs Contentsquare: compare popularity
- PostHog vs Lucky Orange: compare popularity
- Microsoft Clarity vs Hotjar: compare popularity
- Microsoft Clarity vs Contentsquare: compare popularity
- Microsoft Clarity vs Lucky Orange: compare popularity
- Hotjar vs Contentsquare: compare popularity
- Hotjar vs Lucky Orange: compare popularity
- Contentsquare vs Lucky Orange: compare popularity
- Compare any of these brands
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