How popular isPostHog?
In September 2026, people searched for PostHog by name about 740 times in New Zealand, a 51% increase from the previous year. These searches made up 41.4% of all New Zealand heatmap and session replay tool searches, placing PostHog first out of seven tools. When we asked both ChatGPT and Google AI Overviews about heatmap and session replay tools, PostHog appeared in three of the five answers and was the fourth most recommended of the seven.
PostHog is the most searched of 7 competitors and the fourth most recommended in AI answers.
PostHogShare of searches 41.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Microsoft ClarityShare of searches 33.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
HotjarShare of searches 14.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd- ContentsquareShare of searches 4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Lucky OrangeShare of searches 2.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
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Top heatmap and session replay tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PostHog was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. PostHog is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Microsoft Clarity1st
- Contentsquare2nd
- Hotjar3rd
- PostHog4th
Mouseflow5th
Fullstory6th- Lucky Orange7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hotjar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft Clarity4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PostHog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Contentsquare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mouseflow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lucky Orange1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fullstory1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about heatmap and session replay tools
5 answers
Asked ChatGPT
“Which heatmap and session replay tool should I use in New Zealand?”
Asked ChatGPT
“What are the best heatmap and session replay tools in New Zealand?”
Asked ChatGPT
“What's the best heatmap and session replay tool in New Zealand for website analytics?”
Searched Google, AI Overview
“website heatmap software”
Searched Google, AI Overview
“user behaviour analytics tool”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which heatmap and session replay tools compete with PostHog?
Share of searches by month for PostHog, Microsoft Clarity, Hotjar, Contentsquare, Lucky Orange. The figures are in the table below the chart.
View monthly share of searches table
| Month | PostHog | Microsoft Clarity | Hotjar | Contentsquare | Lucky Orange | Fullstory | Mouseflow |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 27.9% | 34.3% | 2.3% | 2.3% | 4.1% | 1.2% |
| Nov 2025 | 23.9% | 29.4% | 36.2% | 3.1% | 2.5% | 3.1% | 1.8% |
| Dec 2025 | 33.6% | 27.6% | 27.6% | 3.4% | 1.7% | 4.3% | 1.7% |
| Jan 2026 | 32.2% | 32.2% | 26.2% | 3.4% | 2% | 3.4% | 0.67% |
| Feb 2026 | 26.7% | 40.4% | 21.9% | 4.1% | 3.4% | 2.1% | 1.4% |
| Mar 2026 | 36.4% | 36.4% | 16% | 3.1% | 4.9% | 1.9% | 1.2% |
| Apr 2026 | 25.2% | 46.5% | 16.8% | 4.5% | 3.2% | 1.9% | 1.9% |
| May 2026 | 32.4% | 39.9% | 17.6% | 4.7% | 2% | 2% | 1.4% |
| Jun 2026 | 40.4% | 33% | 17.9% | 3.2% | 1.8% | 2.3% | 1.4% |
| Jul 2026 | 39.8% | 39.8% | 14.4% | 2.8% | 1.7% | 1.1% | 0.55% |
| Aug 2026 | 38.1% | 38.1% | 13.8% | 2.6% | 3.7% | 2.1% | 1.6% |
| Sep 2026 | 41.4% | 33.9% | 14.9% | 4% | 2.3% | 1.7% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 41.4% | 720 | 0% | +3.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 33.9% | 590 | -18.1% | -4.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 14.9% | 260 | 0% | +1.2 points | |
| 4, moved from 5th to 4th | 4% | 70 | +40% | +1.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.3% | 40 | -42.9% | -1.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.7% | 30 | -25% | -0.4 points | |
| 7, held 7th | 1.7% | 30 | 0% | +0.1 points |
1.
PostHog41.4%
Moved from 2nd to 1st. 720 estimated branded searches, 0% vs prior month. Share +3.3 points.
33.9%
Moved from 1st to 2nd. 590 estimated branded searches, -18.1% vs prior month. Share -4.2 points.
3.
Hotjar14.9%
Held 3rd. 260 estimated branded searches, 0% vs prior month. Share +1.2 points.
4%
Moved from 5th to 4th. 70 estimated branded searches, +40% vs prior month. Share +1.4 points.
2.3%
Moved from 4th to 5th. 40 estimated branded searches, -42.9% vs prior month. Share -1.4 points.
1.7%
Held 6th. 30 estimated branded searches, -25% vs prior month. Share -0.4 points.
1.7%
Held 7th. 30 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between PostHog and its closest rivals
Every comparison with PostHog
11 comparisons
How has branded search demand for PostHog changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for PostHog in New Zealand rose from 490 to 740.
- Across the 12 months ending September 2026, PostHog’s share of searches among heatmap and session replay tools in New Zealand increased from 27.9% to 41.4%.
- Across the 12 months ending September 2026, PostHog’s share of searches among heatmap and session replay tools in New Zealand peaked at 41.4% in September 2026 and was lowest at 23.9% in November 2025.
- Across the 12 months ending September 2026, PostHog rose from 3rd to 1st among heatmap and session replay tools in New Zealand.
How did search popularity change for New Zealand heatmap and session replay tools in September 2026?
6 changes
In September 2026, PostHog overtook Microsoft Clarity to become the leader among heatmap and session replay tools in New Zealand, with 41.4% of the searches.
In September 2026, Contentsquare overtook Lucky Orange to rank 4th among heatmap and session replay tools in New Zealand, with 4% of the searches.
In September 2026, Hotjar gained share of searches among heatmap and session replay tools in New Zealand, from 13.8% to 14.9%.
In September 2026, Microsoft Clarity lost share of searches among heatmap and session replay tools in New Zealand, from 38.1% to 33.9%.
In September 2026, Lucky Orange lost share of searches among heatmap and session replay tools in New Zealand, from 3.7% to 2.3%.
Estimated monthly branded searches for Mouseflow in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.
How are PostHog’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using PostHog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- posthog
- posthog analytics
- posthog heatmap
- posthog tracking
Do you work for PostHog? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does PostHog compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Web analytics tools | 2nd of 9 | 7% | Show ranking |
| Heatmap and session replay tools | 1st of 7 | 41.4% | Shown above |
| A/B testing tools | 1st of 7 | 48% | Show ranking |
| Product analytics platforms | 1st of 6 | 49% | Show ranking |
Is PostHog your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.