Brandwave

How popular isPostHog?

In September 2026, people searched for PostHog by name about 740 times in New Zealand, a 51% increase from the previous year. These searches made up 49% of all New Zealand product analytics platform searches, placing PostHog first out of six platforms. When we asked both ChatGPT and Google AI Overviews about product analytics platforms, PostHog appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

PostHog is the most searched of 6 competitors and the second most recommended in AI answers.

  1. PostHogShare of searches 49%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. HeapShare of searches 26.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. MixpanelShare of searches 9.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. PendoShare of searches 9.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. ContentsquareShare of searches 4.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top product analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PostHog was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PostHog is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mixpanel1st
  2. PostHog2nd
  3. Amplitude3rd
  4. Heap4th
  5. Pendo5th
  6. Contentsquare–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PostHog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mixpanel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amplitude4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Heap2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pendo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contentsquare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about product analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which product analytics platforms compete with PostHog?

PostHog against product analytics platforms in New Zealand, by month

Share of searches by month for PostHog, Heap, Mixpanel, Pendo, Contentsquare. The figures are in the table below the chart.

View monthly share of searches table
MonthPostHogHeapMixpanelPendoContentsquareAmplitude
Oct 202530%36.9%16.3%13.1%2.5%1.3%
Nov 202522.5%27.7%34.1%12.1%2.9%0.58%
Dec 202528.3%34.8%23.2%10.1%2.9%0.72%
Jan 202636.1%29.3%19.5%10.5%3.8%0.75%
Feb 202635.5%35.5%12.7%10%5.5%0.91%
Mar 202641.8%34%7.8%12.1%3.5%0.71%
Apr 202634.2%34.2%12.3%12.3%6.1%0.88%
May 202635%43.1%8%8%5.1%0.73%
Jun 202649.4%27%9.6%9.6%3.9%0.56%
Jul 202649.7%26.9%9.7%9.7%3.4%0.69%
Aug 202651.8%28.1%7.9%7.9%3.6%0.72%
Sep 202649%26.5%9.5%9.5%4.8%0.68%

  1. 1.PostHog

    49%

    Held 1st. 720 estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.Heap

    26.5%

    Held 2nd. 390 estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.Mixpanel

    9.5%

    Held 3rd. 140 estimated branded searches, +27.3% vs prior month. Share +1.6 points.

  4. 4.Pendo

    9.5%

    Held 4th. 140 estimated branded searches, +27.3% vs prior month. Share +1.6 points.

  5. 5.Contentsquare

    4.8%

    Held 5th. 70 estimated branded searches, +40% vs prior month. Share +1.2 points.

  6. 6.Amplitude

    0.68%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between PostHog and its closest rivals

Every comparison with PostHog

11 comparisons

How has branded search demand for PostHog changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for PostHog in New Zealand rose from 490 to 740.
  • Across the 12 months ending September 2026, PostHog’s share of searches among product analytics platforms in New Zealand increased from 30% to 49%.
  • Across the 12 months ending September 2026, PostHog’s share of searches among product analytics platforms in New Zealand peaked at 51.8% in August 2026 and was lowest at 22.5% in November 2025.
  • Across the 12 months ending September 2026, PostHog rose from 2nd to 1st among product analytics platforms in New Zealand.

How did search popularity change for New Zealand product analytics platforms in September 2026?

6 changes

  1. In September 2026, Mixpanel gained share of searches among product analytics platforms in New Zealand, from 7.9% to 9.5%.

  2. In September 2026, Pendo gained share of searches among product analytics platforms in New Zealand, from 7.9% to 9.5%.

  3. In September 2026, Contentsquare gained share of searches among product analytics platforms in New Zealand, from 3.6% to 4.8%.

  4. In September 2026, PostHog lost share of searches among product analytics platforms in New Zealand, from 51.8% to 49%.

  5. In September 2026, Heap lost share of searches among product analytics platforms in New Zealand, from 28.1% to 26.5%.

  6. Estimated monthly branded searches for Amplitude in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are PostHog’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using PostHog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • posthog
  • posthog analytics
  • posthog heatmap
  • posthog tracking

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How the Brand Demand Index is measured

Where does PostHog compete?

PostHog is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Web analytics tools2nd of 97%Show ranking
Heatmap and session replay tools1st of 741.4%Show ranking
A/B testing tools1st of 748%Show ranking
Product analytics platforms1st of 649%Shown above
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