Brandwave

How popular isMixpanel?

In September 2026, people searched for Mixpanel by name about 160 times in New Zealand, a 42.9% decrease from the previous year. These searches made up 9.5% of all New Zealand product analytics platform searches, placing Mixpanel third out of six platforms. When we asked both ChatGPT and Google AI Overviews about product analytics platforms, Mixpanel appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Mixpanel is the third most searched of 6 competitors and the most recommended in AI answers.

  1. PostHogShare of searches 49%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. HeapShare of searches 26.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. MixpanelShare of searches 9.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. PendoShare of searches 9.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. ContentsquareShare of searches 4.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+1 more

Mixpanel website (opens in a new tab)

Follow Mixpanel and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top product analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mixpanel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mixpanel is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mixpanel1st
  2. PostHog2nd
  3. Amplitude3rd
  4. Heap4th
  5. Pendo5th
  6. Contentsquare–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PostHog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mixpanel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amplitude4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Heap2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pendo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contentsquare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about product analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which product analytics platforms compete with Mixpanel?

Mixpanel against product analytics platforms in New Zealand, by month

Share of searches by month for PostHog, Heap, Mixpanel, Pendo, Contentsquare. The figures are in the table below the chart.

View monthly share of searches table
MonthPostHogHeapMixpanelPendoContentsquareAmplitude
Oct 202530%36.9%16.3%13.1%2.5%1.3%
Nov 202522.5%27.7%34.1%12.1%2.9%0.58%
Dec 202528.3%34.8%23.2%10.1%2.9%0.72%
Jan 202636.1%29.3%19.5%10.5%3.8%0.75%
Feb 202635.5%35.5%12.7%10%5.5%0.91%
Mar 202641.8%34%7.8%12.1%3.5%0.71%
Apr 202634.2%34.2%12.3%12.3%6.1%0.88%
May 202635%43.1%8%8%5.1%0.73%
Jun 202649.4%27%9.6%9.6%3.9%0.56%
Jul 202649.7%26.9%9.7%9.7%3.4%0.69%
Aug 202651.8%28.1%7.9%7.9%3.6%0.72%
Sep 202649%26.5%9.5%9.5%4.8%0.68%

  1. 1.PostHog

    49%

    Held 1st. 720 estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.Heap

    26.5%

    Held 2nd. 390 estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.Mixpanel

    9.5%

    Held 3rd. 140 estimated branded searches, +27.3% vs prior month. Share +1.6 points.

  4. 4.Pendo

    9.5%

    Held 4th. 140 estimated branded searches, +27.3% vs prior month. Share +1.6 points.

  5. 5.Contentsquare

    4.8%

    Held 5th. 70 estimated branded searches, +40% vs prior month. Share +1.2 points.

  6. 6.Amplitude

    0.68%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Mixpanel and its closest rivals

Every comparison with Mixpanel

8 comparisons

How has branded search demand for Mixpanel changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mixpanel in New Zealand fell from 280 to 160.
  • Across the 12 months ending September 2026, Mixpanel’s share of searches among product analytics platforms in New Zealand decreased from 16.3% to 9.5%.
  • Across the 12 months ending September 2026, Mixpanel’s share of searches among product analytics platforms in New Zealand peaked at 34.1% in November 2025 and was lowest at 7.8% in March 2026.

How did search popularity change for New Zealand product analytics platforms in September 2026?

6 changes

  1. In September 2026, Mixpanel gained share of searches among product analytics platforms in New Zealand, from 7.9% to 9.5%.

  2. In September 2026, Pendo gained share of searches among product analytics platforms in New Zealand, from 7.9% to 9.5%.

  3. In September 2026, Contentsquare gained share of searches among product analytics platforms in New Zealand, from 3.6% to 4.8%.

  4. In September 2026, PostHog lost share of searches among product analytics platforms in New Zealand, from 51.8% to 49%.

  5. In September 2026, Heap lost share of searches among product analytics platforms in New Zealand, from 28.1% to 26.5%.

  6. Estimated monthly branded searches for Amplitude in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are Mixpanel’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Mixpanel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mixpanel
  • mixpanel analytics
  • mixpanel heatmap
  • mixpanel tracking

Do you work for Mixpanel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Mixpanel compete?

Mixpanel is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Web analytics tools5th of 91.5%Show ranking
Product analytics platforms3rd of 69.5%Shown above
Creator with pink hair and a pink jacket

Is Mixpanel your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free