Heap vs Mixpanel:Which is more popular?
In September 2026, Heap had more branded searches than Mixpanel among product analytics platforms in New Zealand. Heap had about 390 branded searches, while Mixpanel had 140. Heap made up 26.5% of all product analytics platform searches we track, and Mixpanel accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about product analytics platforms, Mixpanel appeared in four of the five answers and Heap in two. Mixpanel was mentioned before Heap in every answer.
Who do people search for more?
Heap, about 3 searches for every 1 for Mixpanel
Who does AI mention more?
Mixpanel, mentioned in 4 of 5 answers, Heap in 2
Who does AI recommend more?
Mixpanel, named ahead of Heap in every answer
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Top product analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mixpanel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Heap was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mixpanel was listed before Heap in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PostHog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Mixpanel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Amplitude4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Heap2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pendo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Contentsquare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about product analytics platforms
5 answers
Asked ChatGPT
“Which product analytics platform should I use in New Zealand?”
Asked ChatGPT
“What are the best product analytics platforms in New Zealand?”
Asked ChatGPT
“What's the best product analytics platform in New Zealand for user behaviour?”
Searched Google, AI Overview
“product analytics software”
Searched Google, AI Overview
“user behaviour analytics”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Heap or Mixpanel more popular in search?
This chart shows how often people search Google for Heap and Mixpanel by name. Each line represents a brand's share of searches for all six product analytics platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Heap, Mixpanel. The figures are in the table below the chart.
View monthly share of searches table
| Month | PostHog | Heap | Mixpanel | Pendo | Contentsquare | Amplitude |
|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 36.9% | 16.3% | 13.1% | 2.5% | 1.3% |
| Nov 2025 | 22.5% | 27.7% | 34.1% | 12.1% | 2.9% | 0.58% |
| Dec 2025 | 28.3% | 34.8% | 23.2% | 10.1% | 2.9% | 0.72% |
| Jan 2026 | 36.1% | 29.3% | 19.5% | 10.5% | 3.8% | 0.75% |
| Feb 2026 | 35.5% | 35.5% | 12.7% | 10% | 5.5% | 0.91% |
| Mar 2026 | 41.8% | 34% | 7.8% | 12.1% | 3.5% | 0.71% |
| Apr 2026 | 34.2% | 34.2% | 12.3% | 12.3% | 6.1% | 0.88% |
| May 2026 | 35% | 43.1% | 8% | 8% | 5.1% | 0.73% |
| Jun 2026 | 49.4% | 27% | 9.6% | 9.6% | 3.9% | 0.56% |
| Jul 2026 | 49.7% | 26.9% | 9.7% | 9.7% | 3.4% | 0.69% |
| Aug 2026 | 51.8% | 28.1% | 7.9% | 7.9% | 3.6% | 0.72% |
| Sep 2026 | 49% | 26.5% | 9.5% | 9.5% | 4.8% | 0.68% |
How has the Heap and Mixpanel comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Mixpanel took it in November 2025, Heap took it in December 2025.
- Across the 12 months ending September 2026, Heap’s share of searches among product analytics platforms in New Zealand moved from 36.9% to 26.5%, and its estimated monthly branded searches moved from 590 to 390.
- Across the 12 months ending September 2026, Mixpanel’s share of searches among product analytics platforms in New Zealand moved from 16.3% to 9.5%, and its estimated monthly branded searches moved from 260 to 140.
How did search popularity change for New Zealand product analytics platforms in September 2026?
2 changes
In September 2026, Mixpanel gained share of searches among product analytics platforms in New Zealand, from 7.9% to 9.5%.
In September 2026, Heap lost share of searches among product analytics platforms in New Zealand, from 28.1% to 26.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Heap’s and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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