Brandwave

Contentsquare vs Heap:Which is more popular?

In September 2026, Heap had more branded searches than Contentsquare among product analytics platforms in New Zealand. Heap had about 390 branded searches, while Contentsquare had 70. Heap made up 26.5% of all product analytics platform searches we track, and Contentsquare accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about product analytics platforms, Heap appeared in two of the five answers and Contentsquare in none.

Among product analytics platforms in New Zealand in September 2026

Who do people search for more?

Heap, about 6 searches for every 1 for Contentsquare

Heap 390 searchesContentsquare 70 searches

Who does AI mention more?

Heap, mentioned in 2 of 5 answers, Contentsquare in 0

Heap in 2 of 5Contentsquare in 0 of 5

Who does AI recommend more?

Heap, the only one of the two named

Heap first in 2Contentsquare never named

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Top product analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Heap was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Contentsquare did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mixpanel1st
  2. PostHog2nd
  3. Amplitude3rd
  4. Heap4th
  5. Pendo5th
  6. Contentsquare–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PostHog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mixpanel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amplitude4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Heap2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pendo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contentsquare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about product analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Contentsquare or Heap more popular in search?

This chart shows how often people search Google for Contentsquare and Heap by name. Each line represents a brand's share of searches for all six product analytics platforms we track, month by month, from searches in New Zealand.

Contentsquare and Heap among product analytics platforms in New Zealand, by month

Share of searches by month for Heap, Contentsquare. The figures are in the table below the chart.

View monthly share of searches table
MonthPostHogHeapMixpanelPendoContentsquareAmplitude
Oct 202530%36.9%16.3%13.1%2.5%1.3%
Nov 202522.5%27.7%34.1%12.1%2.9%0.58%
Dec 202528.3%34.8%23.2%10.1%2.9%0.72%
Jan 202636.1%29.3%19.5%10.5%3.8%0.75%
Feb 202635.5%35.5%12.7%10%5.5%0.91%
Mar 202641.8%34%7.8%12.1%3.5%0.71%
Apr 202634.2%34.2%12.3%12.3%6.1%0.88%
May 202635%43.1%8%8%5.1%0.73%
Jun 202649.4%27%9.6%9.6%3.9%0.56%
Jul 202649.7%26.9%9.7%9.7%3.4%0.69%
Aug 202651.8%28.1%7.9%7.9%3.6%0.72%
Sep 202649%26.5%9.5%9.5%4.8%0.68%

How has the Contentsquare and Heap comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand product analytics platforms in September 2026?

2 changes

  1. In September 2026, Contentsquare gained share of searches among product analytics platforms in New Zealand, from 3.6% to 4.8%.

  2. In September 2026, Heap lost share of searches among product analytics platforms in New Zealand, from 28.1% to 26.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Contentsquare’s and Heap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Contentsquare

2 branded search terms

  • contentsquare
  • contentsquare analytics

Heap

1 branded search term

  • heap

How the Brand Demand Index is measured

Other head-to-heads among product analytics platforms

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