Brandwave

How popular isHeap?

In September 2026, people searched for Heap by name about 390 times in New Zealand, a 33.9% decrease from the previous year. These searches made up 26.5% of all New Zealand product analytics platform searches, placing Heap second out of six platforms. When we asked both ChatGPT and Google AI Overviews about product analytics platforms, Heap appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Heap is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. PostHogShare of searches 49%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. HeapShare of searches 26.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. MixpanelShare of searches 9.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. PendoShare of searches 9.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. ContentsquareShare of searches 4.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top product analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Heap was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Heap is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mixpanel1st
  2. PostHog2nd
  3. Amplitude3rd
  4. Heap4th
  5. Pendo5th
  6. Contentsquare–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PostHog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mixpanel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amplitude4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Heap2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pendo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contentsquare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about product analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which product analytics platforms compete with Heap?

Heap against product analytics platforms in New Zealand, by month

Share of searches by month for PostHog, Heap, Mixpanel, Pendo, Contentsquare. The figures are in the table below the chart.

View monthly share of searches table
MonthPostHogHeapMixpanelPendoContentsquareAmplitude
Oct 202530%36.9%16.3%13.1%2.5%1.3%
Nov 202522.5%27.7%34.1%12.1%2.9%0.58%
Dec 202528.3%34.8%23.2%10.1%2.9%0.72%
Jan 202636.1%29.3%19.5%10.5%3.8%0.75%
Feb 202635.5%35.5%12.7%10%5.5%0.91%
Mar 202641.8%34%7.8%12.1%3.5%0.71%
Apr 202634.2%34.2%12.3%12.3%6.1%0.88%
May 202635%43.1%8%8%5.1%0.73%
Jun 202649.4%27%9.6%9.6%3.9%0.56%
Jul 202649.7%26.9%9.7%9.7%3.4%0.69%
Aug 202651.8%28.1%7.9%7.9%3.6%0.72%
Sep 202649%26.5%9.5%9.5%4.8%0.68%

  1. 1.PostHog

    49%

    Held 1st. 720 estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.Heap

    26.5%

    Held 2nd. 390 estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.Mixpanel

    9.5%

    Held 3rd. 140 estimated branded searches, +27.3% vs prior month. Share +1.6 points.

  4. 4.Pendo

    9.5%

    Held 4th. 140 estimated branded searches, +27.3% vs prior month. Share +1.6 points.

  5. 5.Contentsquare

    4.8%

    Held 5th. 70 estimated branded searches, +40% vs prior month. Share +1.2 points.

  6. 6.Amplitude

    0.68%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Heap and its closest rivals

Every comparison with Heap

4 comparisons

How has branded search demand for Heap changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Heap in New Zealand fell from 590 to 390.
  • Across the 12 months ending September 2026, Heap’s share of searches among product analytics platforms in New Zealand decreased from 36.9% to 26.5%.
  • Across the 12 months ending September 2026, Heap’s share of searches among product analytics platforms in New Zealand peaked at 43.1% in May 2026 and was lowest at 26.5% in September 2026.
  • Across the 12 months ending September 2026, Heap fell from 1st to 2nd among product analytics platforms in New Zealand.

How did search popularity change for New Zealand product analytics platforms in September 2026?

6 changes

  1. In September 2026, Mixpanel gained share of searches among product analytics platforms in New Zealand, from 7.9% to 9.5%.

  2. In September 2026, Pendo gained share of searches among product analytics platforms in New Zealand, from 7.9% to 9.5%.

  3. In September 2026, Contentsquare gained share of searches among product analytics platforms in New Zealand, from 3.6% to 4.8%.

  4. In September 2026, PostHog lost share of searches among product analytics platforms in New Zealand, from 51.8% to 49%.

  5. In September 2026, Heap lost share of searches among product analytics platforms in New Zealand, from 28.1% to 26.5%.

  6. Estimated monthly branded searches for Amplitude in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are Heap’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Heap’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • heap

How the Brand Demand Index is measured

Who owns Heap?

Heap is owned by Contentsquare. Brandwave also tracks Contentsquare and Hotjar, owned by the same company, in New Zealand.

Do you work for Heap? To request corrections or removal please contact us via our support page and we will be happy to assist.

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