Product analytics platforms in New Zealand:Which are most popular?
In September 2026, PostHog was the most searched product analytics platform in New Zealand, accounting for 49% of all searches among the six platforms we track. When we checked with ChatGPT and Google AI Overviews, PostHog, Mixpanel and Amplitude were mentioned most often, in four of the five answers. Mixpanel was recommended most often, coming first in two out of four responses that gave a list.
PostHogShare of searches 49%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
HeapShare of searches 26.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
MixpanelShare of searches 9.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
PendoShare of searches 9.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
ContentsquareShare of searches 4.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top product analytics platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, PostHog, Mixpanel and Amplitude were mentioned most often, in four of the five answers. Mixpanel was recommended most often, coming first in two out of four answers that gave a list. PostHog was second, and Amplitude was third. Contentsquare, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PostHog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mixpanel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Amplitude4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Heap2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pendo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Contentsquare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about product analytics platforms
5 answers
Asked ChatGPT
“Which product analytics platform should I use in New Zealand?”
Asked ChatGPT
“What are the best product analytics platforms in New Zealand?”
Asked ChatGPT
“What's the best product analytics platform in New Zealand for user behaviour?”
Searched Google, AI Overview
“product analytics software”
Searched Google, AI Overview
“user behaviour analytics”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which product analytics platforms do people search for most?
This chart shows how often people search Google for each product analytics platform by name. Each line represents a brand's share of searches for all six product analytics platforms we track, month by month, from searches in New Zealand.
Share of searches by month for PostHog, Heap, Mixpanel, Pendo, Contentsquare. The figures are in the table below the chart.
View monthly share of searches table
| Month | PostHog | Heap | Mixpanel | Pendo | Contentsquare | Amplitude |
|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 36.9% | 16.3% | 13.1% | 2.5% | 1.3% |
| Nov 2025 | 22.5% | 27.7% | 34.1% | 12.1% | 2.9% | 0.58% |
| Dec 2025 | 28.3% | 34.8% | 23.2% | 10.1% | 2.9% | 0.72% |
| Jan 2026 | 36.1% | 29.3% | 19.5% | 10.5% | 3.8% | 0.75% |
| Feb 2026 | 35.5% | 35.5% | 12.7% | 10% | 5.5% | 0.91% |
| Mar 2026 | 41.8% | 34% | 7.8% | 12.1% | 3.5% | 0.71% |
| Apr 2026 | 34.2% | 34.2% | 12.3% | 12.3% | 6.1% | 0.88% |
| May 2026 | 35% | 43.1% | 8% | 8% | 5.1% | 0.73% |
| Jun 2026 | 49.4% | 27% | 9.6% | 9.6% | 3.9% | 0.56% |
| Jul 2026 | 49.7% | 26.9% | 9.7% | 9.7% | 3.4% | 0.69% |
| Aug 2026 | 51.8% | 28.1% | 7.9% | 7.9% | 3.6% | 0.72% |
| Sep 2026 | 49% | 26.5% | 9.5% | 9.5% | 4.8% | 0.68% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49% | 720 | 0% | -2.8 points | |
| 2, held 2nd | 26.5% | 390 | 0% | -1.5 points | |
| 3, held 3rd | 9.5% | 140 | +27.3% | +1.6 points | |
| 4, held 4th | 9.5% | 140 | +27.3% | +1.6 points | |
| 5, held 5th | 4.8% | 70 | +40% | +1.2 points | |
| 6, held 6th | 0.68% | 10 | 0% | 0 points |
1.
PostHog49%
Held 1st. 720 estimated branded searches, 0% vs prior month. Share -2.8 points.
2.
Heap26.5%
Held 2nd. 390 estimated branded searches, 0% vs prior month. Share -1.5 points.
3.
Mixpanel9.5%
Held 3rd. 140 estimated branded searches, +27.3% vs prior month. Share +1.6 points.
4.
Pendo9.5%
Held 4th. 140 estimated branded searches, +27.3% vs prior month. Share +1.6 points.
4.8%
Held 5th. 70 estimated branded searches, +40% vs prior month. Share +1.2 points.
0.68%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among product analytics platforms in New Zealand?
6 brands
In September 2026, PostHog was the most searched among product analytics platforms in New Zealand, with an estimated 720 branded searches, 49% of all searches for the six we track. Heap is in 2nd place, 22.4 percentage points behind at 26.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| PostHog | 30% → 49% | 51.8%Aug 2026 | 22.5%Nov 2025 | 2nd → 1st |
| Heap | 36.9% → 26.5% | 43.1%May 2026 | 26.5%Sep 2026 | 1st → 2nd |
| Mixpanel | 16.3% → 9.5% | 34.1%Nov 2025 | 7.8%Mar 2026 | 3rd |
| Pendo | 13.1% → 9.5% | 13.1%Oct 2025 | 7.9%Aug 2026 | 4th |
| Contentsquare | 2.5% → 4.8% | 6.1%Apr 2026 | 2.5%Oct 2025 | 5th |
| Amplitude | 1.3% → 0.68% | 1.3%Oct 2025 | 0.56%Jun 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, PostHog’s share of searches among product analytics platforms in New Zealand increased from 30% to 49%.
- Across the 12 months ending September 2026, Heap’s share of searches among product analytics platforms in New Zealand decreased from 36.9% to 26.5%.
- Across the 12 months ending September 2026, Mixpanel’s share of searches among product analytics platforms in New Zealand decreased from 16.3% to 9.5%.
- Across the 12 months ending September 2026, Pendo’s share of searches among product analytics platforms in New Zealand decreased from 13.1% to 9.5%.
- Across the 12 months ending September 2026, Contentsquare’s share of searches among product analytics platforms in New Zealand increased from 2.5% to 4.8%.
- Across the 12 months ending September 2026, Amplitude’s share of searches among product analytics platforms in New Zealand decreased from 1.3% to 0.68%.
- Across the 12 months ending September 2026, PostHog’s share of searches among product analytics platforms in New Zealand peaked at 51.8% in August 2026 and was lowest at 22.5% in November 2025.
- Across the 12 months ending September 2026, Heap’s share of searches among product analytics platforms in New Zealand peaked at 43.1% in May 2026 and was lowest at 26.5% in September 2026.
- Across the 12 months ending September 2026, Mixpanel’s share of searches among product analytics platforms in New Zealand peaked at 34.1% in November 2025 and was lowest at 7.8% in March 2026.
- Across the 12 months ending September 2026, Pendo’s share of searches among product analytics platforms in New Zealand peaked at 13.1% in October 2025 and was lowest at 7.9% in August 2026.
- Across the 12 months ending September 2026, Contentsquare’s share of searches among product analytics platforms in New Zealand peaked at 6.1% in April 2026 and was lowest at 2.5% in October 2025.
- Across the 12 months ending September 2026, PostHog rose from 2nd to 1st among product analytics platforms in New Zealand.
- Across the 12 months ending September 2026, Heap fell from 1st to 2nd among product analytics platforms in New Zealand.
How did search popularity change for New Zealand product analytics platforms in September 2026?
6 changes
In September 2026, Mixpanel gained share of searches among product analytics platforms in New Zealand, from 7.9% to 9.5%.
In September 2026, Pendo gained share of searches among product analytics platforms in New Zealand, from 7.9% to 9.5%.
In September 2026, Contentsquare gained share of searches among product analytics platforms in New Zealand, from 3.6% to 4.8%.
In September 2026, PostHog lost share of searches among product analytics platforms in New Zealand, from 51.8% to 49%.
In September 2026, Heap lost share of searches among product analytics platforms in New Zealand, from 28.1% to 26.5%.
Estimated monthly branded searches for Amplitude in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
Compare popularity between leading brands
- PostHog vs Heap: compare popularity
- PostHog vs Mixpanel: compare popularity
- PostHog vs Pendo: compare popularity
- PostHog vs Contentsquare: compare popularity
- Heap vs Mixpanel: compare popularity
- Heap vs Pendo: compare popularity
- Heap vs Contentsquare: compare popularity
- Mixpanel vs Pendo: compare popularity
- Mixpanel vs Contentsquare: compare popularity
- Pendo vs Contentsquare: compare popularity
- Compare any of these brands
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