Microsoft Clarity vs Mixpanel:Which is more popular by branded search in New Zealand?
In August 2026, Microsoft Clarity had more branded searches than Mixpanel among web analytics tools in New Zealand. Microsoft Clarity was estimated to have 740 branded searches compared to Mixpanel’s 120, and held a 6.2% Share of Search versus Mixpanel’s 1%.
Follow Microsoft Clarity vs Mixpanel and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Microsoft Clarity or Mixpanel?
Compare the website and product analytics tools New Zealand marketers measure with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Clarity, Mixpanel. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Analytics | Microsoft Clarity | PostHog | Hotjar | Matomo | Mixpanel | Amplitude |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 81% | 4.3% | 4.3% | 5.5% | 2% | 2.5% | 0.35% |
| Nov 2025 | 79.6% | 4.1% | 4.3% | 5.1% | 1.6% | 5.1% | 0.08% |
| Dec 2025 | 79.4% | 4.3% | 5.2% | 4.4% | 1.8% | 4.4% | 0.38% |
| Jan 2026 | 80.9% | 5.1% | 5.2% | 4.4% | 1.5% | 2.8% | 0.1% |
| Feb 2026 | 82.1% | 6.3% | 4.3% | 3.8% | 1.8% | 1.7% | 0.21% |
| Mar 2026 | 85.4% | 4.6% | 4.7% | 2.3% | 2.1% | 0.9% | 0.15% |
| Apr 2026 | 83.9% | 6.6% | 3.6% | 2.7% | 1.6% | 1.4% | 0.17% |
| May 2026 | 85.3% | 5.3% | 4.4% | 2.8% | 1% | 1.1% | 0.09% |
| Jun 2026 | 80.8% | 5.7% | 7.1% | 3.4% | 1.3% | 1.6% | 0.08% |
| Jul 2026 | 82.4% | 6.4% | 6.2% | 2.5% | 1% | 1.4% | 0.17% |
| Aug 2026 | 82.9% | 6.2% | 6.2% | 2.4% | 1.3% | 1% | 0.08% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Microsoft Clarity and Mixpanel comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Mixpanel took it in November 2025, Microsoft Clarity took it in January 2026.
- Across the 11 months ending August 2026, Microsoft Clarity’s estimated Share of Search among web analytics tools in New Zealand moved from 4.3% to 6.2%, and its estimated monthly branded searches moved from 500 to 740.
- Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among web analytics tools in New Zealand moved from 2.5% to 1%, and its estimated monthly branded searches moved from 290 to 120.
How did search popularity change for New Zealand web analytics tools in August 2026?
2 changes
In August 2026, Mixpanel fell from 5th to 6th among web analytics tools in New Zealand.
Estimated monthly branded searches for Microsoft Clarity in New Zealand rose 48% over 11 measured months, from 500 to 740 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Microsoft Clarity’s and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Clarity
6 branded search terms
- clarity microsoft com
- microsoft clarity
- microsoft clarity analytics
- microsoft clarity heatmap
- microsoft clarity tracking
- microsoftclarity
Mixpanel
6 branded search terms
- mixpanel
- mixpanel analytics
- mixpanel com
- mixpanel heatmap
- mixpanel near me
- mixpanel tracking
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.