Brandwave

A/B testing tools in New Zealand:Which brands are most popular in search?

In August 2026, Optimizely was the most searched among A/B testing tools in New Zealand, with an estimated 620 branded searches and 86.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Optimizely86.1%
  2. Statsig6.9%
  3. AB Tasty2.8%
  4. VWO2.8%
  5. Convert Experiences1.4%

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Share of SearchLeaderboard

Compare the A/B testing and experimentation tools New Zealand marketers optimise sites with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among A/B testing tools in New Zealand, by month

Share of Search by month for Optimizely, Statsig, AB Tasty, VWO. The figures are in the table below the chart.

View monthly share of search table
MonthOptimizelyStatsigAB TastyVWOConvert Experiences
Oct 202579.2%14.3%3.9%1.3%1.3%
Nov 202583.3%10%3.3%1.7%1.7%
Dec 202582%14%2%2%0%
Jan 202677.8%11.1%6.3%3.2%1.6%
Feb 202676.6%14.1%3.1%4.7%1.6%
Mar 202680.5%15.6%2.6%1.3%0%
Apr 202675.4%13.8%6.2%3.1%1.5%
May 202681.6%11.8%3.9%2.6%0%
Jun 202684%10.7%1.3%2.7%1.3%
Jul 202681.3%9.4%4.7%3.1%1.6%
Aug 202686.1%6.9%2.8%2.8%1.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Optimizely

    86.1%

    held 1st · 620 estimated branded searches · +19.2% vs prior month · +4.9 points

  2. 2.Statsig

    6.9%

    held 2nd · 50 estimated branded searches · -16.7% vs prior month · -2.4 points

  3. 3.AB Tasty

    2.8%

    held 3rd · 20 estimated branded searches · -33.3% vs prior month · -1.9 points

  4. 4.VWO

    2.8%

    held 4th · 20 estimated branded searches · 0% vs prior month · -0.3 points

  5. 5.Convert Experiences

    1.4%

    held 5th · 10 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among A/B testing tools in New Zealand?

In August 2026, Optimizely was the most searched among A/B testing tools in New Zealand, with an estimated 620 branded searches and 86.1% estimated Share of Search within this set. Statsig is in 2nd place, 79.2 percentage points behind at 6.9% Share of Search.

New Zealand A/B testing tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Optimizely79.2% → 86.1%86.1%Aug 202675.4%Apr 20261st
Statsig14.3% → 6.9%15.6%Mar 20266.9%Aug 20262nd
AB Tasty3.9% → 2.8%6.3%Jan 20261.3%Jun 20263rd
VWO1.3% → 2.8%4.7%Feb 20261.3%Oct 20255th → 4th
Convert Experiences1.3% → 1.4%1.7%Nov 20250%Dec 20254th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among A/B testing tools in New Zealand increased from 79.2% to 86.1%.
  • Across the 11 months ending August 2026, Statsig’s estimated Share of Search among A/B testing tools in New Zealand decreased from 14.3% to 6.9%.
  • Across the 11 months ending August 2026, AB Tasty’s estimated Share of Search among A/B testing tools in New Zealand decreased from 3.9% to 2.8%.
  • Across the 11 months ending August 2026, VWO’s estimated Share of Search among A/B testing tools in New Zealand increased from 1.3% to 2.8%.
  • Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among A/B testing tools in New Zealand peaked at 86.1% in August 2026 and was lowest at 75.4% in April 2026.
  • Across the 11 months ending August 2026, Statsig’s estimated Share of Search among A/B testing tools in New Zealand peaked at 15.6% in March 2026 and was lowest at 6.9% in August 2026.
  • Across the 11 months ending August 2026, AB Tasty’s estimated Share of Search among A/B testing tools in New Zealand peaked at 6.3% in January 2026 and was lowest at 1.3% in June 2026.
  • Across the 11 months ending August 2026, VWO’s estimated Share of Search among A/B testing tools in New Zealand peaked at 4.7% in February 2026 and was lowest at 1.3% in October 2025.
  • Across the 11 months ending August 2026, Convert Experiences’ estimated Share of Search among A/B testing tools in New Zealand peaked at 1.7% in November 2025 and was lowest at 0% in December 2025.
  • Across the 11 months ending August 2026, VWO rose from 5th to 4th among A/B testing tools in New Zealand.
  • Across the 11 months ending August 2026, Convert Experiences fell from 4th to 5th among A/B testing tools in New Zealand.

How did search popularity change for New Zealand A/B testing tools in August 2026?

  1. In August 2026, Optimizely gained estimated Share of Search among A/B testing tools in New Zealand, from 81.3% to 86.1%.

  2. In August 2026, Statsig lost estimated Share of Search among A/B testing tools in New Zealand, from 9.4% to 6.9%.

  3. In August 2026, AB Tasty lost estimated Share of Search among A/B testing tools in New Zealand, from 4.7% to 2.8%.

  4. Estimated monthly branded searches for VWO in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

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