How popular isFullstory?
In September 2026, people searched for Fullstory by name about 30 times in New Zealand, a 57.1% decrease from the previous year. These searches made up 1.7% of all New Zealand heatmap and session replay tool searches, placing Fullstory sixth out of seven tools. When we asked both ChatGPT and Google AI Overviews about heatmap and session replay tools, Fullstory appeared in one of the five answers and was the sixth most recommended of the seven.
Fullstory is the sixth most searched of 7 competitors and the sixth most recommended in AI answers.
PostHogShare of searches 41.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Microsoft ClarityShare of searches 33.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
HotjarShare of searches 14.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd- ContentsquareShare of searches 4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
FullstoryShare of searches 1.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top heatmap and session replay tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fullstory was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fullstory is the sixth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Microsoft Clarity1st
- Contentsquare2nd
- Hotjar3rd
- PostHog4th
Mouseflow5th- Fullstory6th
Lucky Orange7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hotjar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft Clarity4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PostHog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Contentsquare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mouseflow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lucky Orange1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fullstory1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about heatmap and session replay tools
5 answers
Asked ChatGPT
“Which heatmap and session replay tool should I use in New Zealand?”
Asked ChatGPT
“What are the best heatmap and session replay tools in New Zealand?”
Asked ChatGPT
“What's the best heatmap and session replay tool in New Zealand for website analytics?”
Searched Google, AI Overview
“website heatmap software”
Searched Google, AI Overview
“user behaviour analytics tool”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which heatmap and session replay tools compete with Fullstory?
Share of searches by month for PostHog, Microsoft Clarity, Hotjar, Contentsquare, Lucky Orange, Fullstory. The figures are in the table below the chart.
View monthly share of searches table
| Month | PostHog | Microsoft Clarity | Hotjar | Contentsquare | Lucky Orange | Fullstory | Mouseflow |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 27.9% | 34.3% | 2.3% | 2.3% | 4.1% | 1.2% |
| Nov 2025 | 23.9% | 29.4% | 36.2% | 3.1% | 2.5% | 3.1% | 1.8% |
| Dec 2025 | 33.6% | 27.6% | 27.6% | 3.4% | 1.7% | 4.3% | 1.7% |
| Jan 2026 | 32.2% | 32.2% | 26.2% | 3.4% | 2% | 3.4% | 0.67% |
| Feb 2026 | 26.7% | 40.4% | 21.9% | 4.1% | 3.4% | 2.1% | 1.4% |
| Mar 2026 | 36.4% | 36.4% | 16% | 3.1% | 4.9% | 1.9% | 1.2% |
| Apr 2026 | 25.2% | 46.5% | 16.8% | 4.5% | 3.2% | 1.9% | 1.9% |
| May 2026 | 32.4% | 39.9% | 17.6% | 4.7% | 2% | 2% | 1.4% |
| Jun 2026 | 40.4% | 33% | 17.9% | 3.2% | 1.8% | 2.3% | 1.4% |
| Jul 2026 | 39.8% | 39.8% | 14.4% | 2.8% | 1.7% | 1.1% | 0.55% |
| Aug 2026 | 38.1% | 38.1% | 13.8% | 2.6% | 3.7% | 2.1% | 1.6% |
| Sep 2026 | 41.4% | 33.9% | 14.9% | 4% | 2.3% | 1.7% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 41.4% | 720 | 0% | +3.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 33.9% | 590 | -18.1% | -4.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 14.9% | 260 | 0% | +1.2 points | |
| 4, moved from 5th to 4th | 4% | 70 | +40% | +1.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.3% | 40 | -42.9% | -1.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.7% | 30 | -25% | -0.4 points | |
| 7, held 7th | 1.7% | 30 | 0% | +0.1 points |
1.
PostHog41.4%
Moved from 2nd to 1st. 720 estimated branded searches, 0% vs prior month. Share +3.3 points.
33.9%
Moved from 1st to 2nd. 590 estimated branded searches, -18.1% vs prior month. Share -4.2 points.
3.
Hotjar14.9%
Held 3rd. 260 estimated branded searches, 0% vs prior month. Share +1.2 points.
4%
Moved from 5th to 4th. 70 estimated branded searches, +40% vs prior month. Share +1.4 points.
2.3%
Moved from 4th to 5th. 40 estimated branded searches, -42.9% vs prior month. Share -1.4 points.
1.7%
Held 6th. 30 estimated branded searches, -25% vs prior month. Share -0.4 points.
1.7%
Held 7th. 30 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Fullstory and its closest rivals
How has branded search demand for Fullstory changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fullstory in New Zealand fell from 70 to 30.
- Across the 12 months ending September 2026, Fullstory’s share of searches among heatmap and session replay tools in New Zealand decreased from 4.1% to 1.7%.
- Across the 12 months ending September 2026, Fullstory’s share of searches among heatmap and session replay tools in New Zealand peaked at 4.3% in December 2025 and was lowest at 1.1% in July 2026.
- Across the 12 months ending September 2026, Fullstory fell from 4th to 6th among heatmap and session replay tools in New Zealand.
How did search popularity change for New Zealand heatmap and session replay tools in September 2026?
6 changes
In September 2026, PostHog overtook Microsoft Clarity to become the leader among heatmap and session replay tools in New Zealand, with 41.4% of the searches.
In September 2026, Contentsquare overtook Lucky Orange to rank 4th among heatmap and session replay tools in New Zealand, with 4% of the searches.
In September 2026, Hotjar gained share of searches among heatmap and session replay tools in New Zealand, from 13.8% to 14.9%.
In September 2026, Microsoft Clarity lost share of searches among heatmap and session replay tools in New Zealand, from 38.1% to 33.9%.
In September 2026, Lucky Orange lost share of searches among heatmap and session replay tools in New Zealand, from 3.7% to 2.3%.
Estimated monthly branded searches for Mouseflow in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.
How are Fullstory’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fullstory’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- fullstory
- fullstory session replay
Do you work for Fullstory? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Fullstory compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Heatmap and session replay tools | 6th of 7 | 1.7% | Shown above |
| Digital experience analytics platforms | 5th of 7 | 3% | Show ranking |
Is Fullstory your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.