Digital experience analytics platforms in New Zealand:Which are most popular?
In September 2026, Microsoft Clarity was the most searched digital experience analytics platform in New Zealand, accounting for 58.4% of all searches among the seven platforms we track. When we checked with ChatGPT and Google AI Overviews, Microsoft Clarity, Glassbox and Fullstory were mentioned most often, in four of the five answers. Contentsquare was recommended most often, coming first in three out of four responses that gave a list.
Microsoft ClarityShare of searches 58.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
GlassboxShare of searches 25.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
ContentsquareShare of searches 6.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
LogRocketShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
FullstoryShare of searches 3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top digital experience analytics platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Microsoft Clarity, Glassbox and Fullstory were mentioned most often, in four of the five answers. Contentsquare was recommended most often, coming first in three out of four answers that gave a list. Fullstory was second, and Glassbox was third. LogRocket, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Microsoft Clarity4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Glassbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fullstory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Contentsquare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amplitude2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Quantum Metric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- LogRocket0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital experience analytics platforms
5 answers
Asked ChatGPT
“Which digital experience analytics platform should I use in New Zealand?”
Asked ChatGPT
“What are the best digital experience analytics platforms in New Zealand?”
Asked ChatGPT
“What's the best digital experience analytics platform in New Zealand for website user journeys?”
Searched Google, AI Overview
“digital experience analytics platform”
Searched Google, AI Overview
“best website analytics tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which digital experience analytics platforms do people search for most?
This chart shows how often people search Google for each digital experience analytics platform by name. Each line represents a brand's share of searches for all seven digital experience analytics platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Microsoft Clarity, Glassbox, Contentsquare, LogRocket, Fullstory. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft Clarity | Glassbox | Contentsquare | LogRocket | Fullstory | Amplitude | Quantum Metric |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 27.4% | 4.2% | 7.4% | 7.4% | 2.1% | 1.1% |
| Nov 2025 | 54.5% | 23.9% | 5.7% | 8% | 5.7% | 1.1% | 1.1% |
| Dec 2025 | 47.1% | 30.9% | 5.9% | 7.4% | 5.9% | 1.5% | 1.5% |
| Jan 2026 | 54.5% | 29.5% | 5.7% | 4.5% | 4.5% | 1.1% | 0% |
| Feb 2026 | 64.1% | 22.8% | 6.5% | 3.3% | 2.2% | 1.1% | 0% |
| Mar 2026 | 56.7% | 30.8% | 4.8% | 2.9% | 2.9% | 0.96% | 0.96% |
| Apr 2026 | 61.5% | 27.4% | 6% | 1.7% | 1.7% | 0.85% | 0.85% |
| May 2026 | 59% | 26% | 7% | 4% | 2% | 1% | 1% |
| Jun 2026 | 60% | 26.7% | 5.8% | 2.5% | 4.2% | 0.83% | 0% |
| Jul 2026 | 66.1% | 23.9% | 4.6% | 1.8% | 1.8% | 0.92% | 0.92% |
| Aug 2026 | 61.5% | 27.4% | 4.3% | 2.6% | 2.6% | 0.85% | 0.85% |
| Sep 2026 | 58.4% | 25.7% | 6.9% | 4% | 3% | 0.99% | 0.99% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.4% | 590 | -18.1% | -3.1 points | |
| 2, held 2nd | 25.7% | 260 | -18.8% | -1.6 points | |
| 3, held 3rd | 6.9% | 70 | +40% | +2.7 points | |
| 4, moved from 5th to 4th | 4% | 40 | +33.3% | +1.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3% | 30 | 0% | +0.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.99% | 10 | 0% | +0.1 points | |
| 7, held 7th | 0.99% | 10 | 0% | +0.1 points |
58.4%
Held 1st. 590 estimated branded searches, -18.1% vs prior month. Share -3.1 points.
2.
Glassbox25.7%
Held 2nd. 260 estimated branded searches, -18.8% vs prior month. Share -1.6 points.
6.9%
Held 3rd. 70 estimated branded searches, +40% vs prior month. Share +2.7 points.
4%
Moved from 5th to 4th. 40 estimated branded searches, +33.3% vs prior month. Share +1.4 points.
3%
Moved from 4th to 5th. 30 estimated branded searches, 0% vs prior month. Share +0.4 points.
0.99%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.
0.99%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among digital experience analytics platforms in New Zealand?
7 brands
In September 2026, Microsoft Clarity was the most searched among digital experience analytics platforms in New Zealand, with an estimated 590 branded searches, 58.4% of all searches for the seven we track. Glassbox is in 2nd place, 32.7 percentage points behind at 25.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Microsoft Clarity | 50.5% → 58.4% | 66.1%Jul 2026 | 47.1%Dec 2025 | 1st |
| Glassbox | 27.4% → 25.7% | 30.9%Dec 2025 | 22.8%Feb 2026 | 2nd |
| Contentsquare | 4.2% → 6.9% | 7%May 2026 | 4.2%Oct 2025 | 5th → 3rd |
| LogRocket | 7.4% → 4% | 8%Nov 2025 | 1.7%Apr 2026 | 4th |
| Fullstory | 7.4% → 3% | 7.4%Oct 2025 | 1.7%Apr 2026 | 3rd → 5th |
| Amplitude | 2.1% → 0.99% | 2.1%Oct 2025 | 0.83%Jun 2026 | 6th |
| Quantum Metric | 1.1% → 0.99% | 1.5%Dec 2025 | 0%Jan 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among digital experience analytics platforms in New Zealand increased from 50.5% to 58.4%.
- Across the 12 months ending September 2026, Glassbox’s share of searches among digital experience analytics platforms in New Zealand decreased from 27.4% to 25.7%.
- Across the 12 months ending September 2026, Contentsquare’s share of searches among digital experience analytics platforms in New Zealand increased from 4.2% to 6.9%.
- Across the 12 months ending September 2026, LogRocket’s share of searches among digital experience analytics platforms in New Zealand decreased from 7.4% to 4%.
- Across the 12 months ending September 2026, Fullstory’s share of searches among digital experience analytics platforms in New Zealand decreased from 7.4% to 3%.
- Across the 12 months ending September 2026, Amplitude’s share of searches among digital experience analytics platforms in New Zealand decreased from 2.1% to 0.99%.
- Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among digital experience analytics platforms in New Zealand peaked at 66.1% in July 2026 and was lowest at 47.1% in December 2025.
- Across the 12 months ending September 2026, Glassbox’s share of searches among digital experience analytics platforms in New Zealand peaked at 30.9% in December 2025 and was lowest at 22.8% in February 2026.
- Across the 12 months ending September 2026, Contentsquare’s share of searches among digital experience analytics platforms in New Zealand peaked at 7% in May 2026 and was lowest at 4.2% in October 2025.
- Across the 12 months ending September 2026, LogRocket’s share of searches among digital experience analytics platforms in New Zealand peaked at 8% in November 2025 and was lowest at 1.7% in April 2026.
- Across the 12 months ending September 2026, Fullstory’s share of searches among digital experience analytics platforms in New Zealand peaked at 7.4% in October 2025 and was lowest at 1.7% in April 2026.
- Across the 12 months ending September 2026, Amplitude’s share of searches among digital experience analytics platforms in New Zealand peaked at 2.1% in October 2025 and was lowest at 0.83% in June 2026.
- Across the 12 months ending September 2026, Quantum Metric’s share of searches among digital experience analytics platforms in New Zealand peaked at 1.5% in December 2025 and was lowest at 0% in January 2026.
- Across the 12 months ending September 2026, Contentsquare rose from 5th to 3rd among digital experience analytics platforms in New Zealand.
- Across the 12 months ending September 2026, Fullstory fell from 3rd to 5th among digital experience analytics platforms in New Zealand.
- Across the 12 months ending September 2026, Quantum Metric held steady: its share of searches among digital experience analytics platforms in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand digital experience analytics platforms in September 2026?
6 changes
In September 2026, LogRocket overtook Fullstory to rank 4th among digital experience analytics platforms in New Zealand, with 4% of the searches.
In September 2026, Contentsquare gained share of searches among digital experience analytics platforms in New Zealand, from 4.3% to 6.9%.
In September 2026, Microsoft Clarity lost share of searches among digital experience analytics platforms in New Zealand, from 61.5% to 58.4%.
In September 2026, Glassbox lost share of searches among digital experience analytics platforms in New Zealand, from 27.4% to 25.7%.
Estimated monthly branded searches for Fullstory in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.
Estimated monthly branded searches for Amplitude in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
Compare popularity between leading brands
- Microsoft Clarity vs Glassbox: compare popularity
- Microsoft Clarity vs Contentsquare: compare popularity
- Microsoft Clarity vs LogRocket: compare popularity
- Microsoft Clarity vs Fullstory: compare popularity
- Glassbox vs Contentsquare: compare popularity
- Glassbox vs LogRocket: compare popularity
- Glassbox vs Fullstory: compare popularity
- Contentsquare vs LogRocket: compare popularity
- Contentsquare vs Fullstory: compare popularity
- LogRocket vs Fullstory: compare popularity
- Compare any of these brands
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