Brandwave

How popular isMicrosoft Clarity?

In September 2026, people searched for Microsoft Clarity by name about 610 times in New Zealand, a 24.5% increase from the previous year. These searches made up 58.4% of all New Zealand digital experience analytics platform searches, placing Microsoft Clarity first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about digital experience analytics platforms, Microsoft Clarity appeared in four of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Microsoft Clarity is the most searched of 7 competitors and the fourth most recommended in AI answers.

  1. Microsoft ClarityShare of searches 58.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. GlassboxShare of searches 25.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. ContentsquareShare of searches 6.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. LogRocketShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. FullstoryShare of searches 3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top digital experience analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Clarity was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Clarity is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Contentsquare1st
  2. Fullstory2nd
  3. Glassbox3rd
  4. Microsoft Clarity4th
  5. Quantum Metric5th
  6. Amplitude6th
  7. LogRocket–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Clarity4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glassbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fullstory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contentsquare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amplitude2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quantum Metric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LogRocket0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital experience analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which digital experience analytics platforms compete with Microsoft Clarity?

Microsoft Clarity against digital experience analytics platforms in New Zealand, by month

Share of searches by month for Microsoft Clarity, Glassbox, Contentsquare, LogRocket, Fullstory. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft ClarityGlassboxContentsquareLogRocketFullstoryAmplitudeQuantum Metric
Oct 202550.5%27.4%4.2%7.4%7.4%2.1%1.1%
Nov 202554.5%23.9%5.7%8%5.7%1.1%1.1%
Dec 202547.1%30.9%5.9%7.4%5.9%1.5%1.5%
Jan 202654.5%29.5%5.7%4.5%4.5%1.1%0%
Feb 202664.1%22.8%6.5%3.3%2.2%1.1%0%
Mar 202656.7%30.8%4.8%2.9%2.9%0.96%0.96%
Apr 202661.5%27.4%6%1.7%1.7%0.85%0.85%
May 202659%26%7%4%2%1%1%
Jun 202660%26.7%5.8%2.5%4.2%0.83%0%
Jul 202666.1%23.9%4.6%1.8%1.8%0.92%0.92%
Aug 202661.5%27.4%4.3%2.6%2.6%0.85%0.85%
Sep 202658.4%25.7%6.9%4%3%0.99%0.99%

  1. 1.Microsoft Clarity

    58.4%

    Held 1st. 590 estimated branded searches, -18.1% vs prior month. Share -3.1 points.

  2. 2.Glassbox

    25.7%

    Held 2nd. 260 estimated branded searches, -18.8% vs prior month. Share -1.6 points.

  3. 3.Contentsquare

    6.9%

    Held 3rd. 70 estimated branded searches, +40% vs prior month. Share +2.7 points.

  4. 4.LogRocket

    4%

    Moved from 5th to 4th. 40 estimated branded searches, +33.3% vs prior month. Share +1.4 points.

  5. 5.Fullstory

    3%

    Moved from 4th to 5th. 30 estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Amplitude

    0.99%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Quantum Metric

    0.99%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Microsoft Clarity and its closest rivals

Every comparison with Microsoft Clarity

7 comparisons

How has branded search demand for Microsoft Clarity changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Clarity in New Zealand rose from 490 to 610.
  • Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among digital experience analytics platforms in New Zealand increased from 50.5% to 58.4%.
  • Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among digital experience analytics platforms in New Zealand peaked at 66.1% in July 2026 and was lowest at 47.1% in December 2025.

How did search popularity change for New Zealand digital experience analytics platforms in September 2026?

6 changes

  1. In September 2026, LogRocket overtook Fullstory to rank 4th among digital experience analytics platforms in New Zealand, with 4% of the searches.

  2. In September 2026, Contentsquare gained share of searches among digital experience analytics platforms in New Zealand, from 4.3% to 6.9%.

  3. In September 2026, Microsoft Clarity lost share of searches among digital experience analytics platforms in New Zealand, from 61.5% to 58.4%.

  4. In September 2026, Glassbox lost share of searches among digital experience analytics platforms in New Zealand, from 27.4% to 25.7%.

  5. Estimated monthly branded searches for Fullstory in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.

  6. Estimated monthly branded searches for Amplitude in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are Microsoft Clarity’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Microsoft Clarity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft clarity
  • microsoft clarity analytics
  • microsoft clarity heatmap
  • microsoft clarity tracking
  • microsoftclarity

How the Brand Demand Index is measured

Who owns Microsoft Clarity?

Microsoft Clarity is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

Do you work for Microsoft Clarity? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Microsoft Clarity compete?

Microsoft Clarity is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Web analytics tools3rd of 95.7%Show ranking
Heatmap and session replay tools2nd of 733.9%Show ranking
Digital experience analytics platforms1st of 758.4%Shown above
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