How popular isFullstory?
In September 2026, people searched for Fullstory by name about 30 times in New Zealand, a 57.1% decrease from the previous year. These searches made up 3% of all New Zealand digital experience analytics platform searches, placing Fullstory fifth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about digital experience analytics platforms, Fullstory appeared in four of the five answers and was the second most recommended of the seven.
Fullstory is the fifth most searched of 7 competitors and the second most recommended in AI answers.
Microsoft ClarityShare of searches 58.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
GlassboxShare of searches 25.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
ContentsquareShare of searches 6.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
LogRocketShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
FullstoryShare of searches 3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top digital experience analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fullstory was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fullstory is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Microsoft Clarity4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Glassbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fullstory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Contentsquare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amplitude2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Quantum Metric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- LogRocket0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital experience analytics platforms
5 answers
Asked ChatGPT
“Which digital experience analytics platform should I use in New Zealand?”
Asked ChatGPT
“What are the best digital experience analytics platforms in New Zealand?”
Asked ChatGPT
“What's the best digital experience analytics platform in New Zealand for website user journeys?”
Searched Google, AI Overview
“digital experience analytics platform”
Searched Google, AI Overview
“best website analytics tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which digital experience analytics platforms compete with Fullstory?
Share of searches by month for Microsoft Clarity, Glassbox, Contentsquare, LogRocket, Fullstory. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft Clarity | Glassbox | Contentsquare | LogRocket | Fullstory | Amplitude | Quantum Metric |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 27.4% | 4.2% | 7.4% | 7.4% | 2.1% | 1.1% |
| Nov 2025 | 54.5% | 23.9% | 5.7% | 8% | 5.7% | 1.1% | 1.1% |
| Dec 2025 | 47.1% | 30.9% | 5.9% | 7.4% | 5.9% | 1.5% | 1.5% |
| Jan 2026 | 54.5% | 29.5% | 5.7% | 4.5% | 4.5% | 1.1% | 0% |
| Feb 2026 | 64.1% | 22.8% | 6.5% | 3.3% | 2.2% | 1.1% | 0% |
| Mar 2026 | 56.7% | 30.8% | 4.8% | 2.9% | 2.9% | 0.96% | 0.96% |
| Apr 2026 | 61.5% | 27.4% | 6% | 1.7% | 1.7% | 0.85% | 0.85% |
| May 2026 | 59% | 26% | 7% | 4% | 2% | 1% | 1% |
| Jun 2026 | 60% | 26.7% | 5.8% | 2.5% | 4.2% | 0.83% | 0% |
| Jul 2026 | 66.1% | 23.9% | 4.6% | 1.8% | 1.8% | 0.92% | 0.92% |
| Aug 2026 | 61.5% | 27.4% | 4.3% | 2.6% | 2.6% | 0.85% | 0.85% |
| Sep 2026 | 58.4% | 25.7% | 6.9% | 4% | 3% | 0.99% | 0.99% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.4% | 590 | -18.1% | -3.1 points | |
| 2, held 2nd | 25.7% | 260 | -18.8% | -1.6 points | |
| 3, held 3rd | 6.9% | 70 | +40% | +2.7 points | |
| 4, moved from 5th to 4th | 4% | 40 | +33.3% | +1.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3% | 30 | 0% | +0.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.99% | 10 | 0% | +0.1 points | |
| 7, held 7th | 0.99% | 10 | 0% | +0.1 points |
58.4%
Held 1st. 590 estimated branded searches, -18.1% vs prior month. Share -3.1 points.
2.
Glassbox25.7%
Held 2nd. 260 estimated branded searches, -18.8% vs prior month. Share -1.6 points.
6.9%
Held 3rd. 70 estimated branded searches, +40% vs prior month. Share +2.7 points.
4%
Moved from 5th to 4th. 40 estimated branded searches, +33.3% vs prior month. Share +1.4 points.
3%
Moved from 4th to 5th. 30 estimated branded searches, 0% vs prior month. Share +0.4 points.
0.99%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.
0.99%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Fullstory and its closest rivals
How has branded search demand for Fullstory changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fullstory in New Zealand fell from 70 to 30.
- Across the 12 months ending September 2026, Fullstory’s share of searches among digital experience analytics platforms in New Zealand decreased from 7.4% to 3%.
- Across the 12 months ending September 2026, Fullstory’s share of searches among digital experience analytics platforms in New Zealand peaked at 7.4% in October 2025 and was lowest at 1.7% in April 2026.
- Across the 12 months ending September 2026, Fullstory fell from 3rd to 5th among digital experience analytics platforms in New Zealand.
How did search popularity change for New Zealand digital experience analytics platforms in September 2026?
6 changes
In September 2026, LogRocket overtook Fullstory to rank 4th among digital experience analytics platforms in New Zealand, with 4% of the searches.
In September 2026, Contentsquare gained share of searches among digital experience analytics platforms in New Zealand, from 4.3% to 6.9%.
In September 2026, Microsoft Clarity lost share of searches among digital experience analytics platforms in New Zealand, from 61.5% to 58.4%.
In September 2026, Glassbox lost share of searches among digital experience analytics platforms in New Zealand, from 27.4% to 25.7%.
Estimated monthly branded searches for Fullstory in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.
Estimated monthly branded searches for Amplitude in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
How are Fullstory’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fullstory’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- fullstory
- fullstory session replay
Do you work for Fullstory? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Fullstory compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Heatmap and session replay tools | 6th of 7 | 1.7% | Show ranking |
| Digital experience analytics platforms | 5th of 7 | 3% | Shown above |
Is Fullstory your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.