Fullstory vs Quantum Metric:Which is more popular?
In September 2026, Fullstory had more branded searches than Quantum Metric among digital experience analytics platforms in New Zealand. Fullstory had about 30 branded searches, while Quantum Metric had 10. Fullstory made up 3% of all digital experience analytics platform searches we track, and Quantum Metric accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about digital experience analytics platforms, Fullstory appeared in four of the five answers and Quantum Metric in two. Fullstory was mentioned before Quantum Metric in three out of four answers.
Who do people search for more?
Fullstory, about 3 searches for every 1 for Quantum Metric
Who does AI mention more?
Fullstory, mentioned in 4 of 5 answers, Quantum Metric in 2
Who does AI recommend more?
Fullstory, named ahead of Quantum Metric in 3 of 4 answers
Follow Fullstory vs Quantum Metric and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top digital experience analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fullstory was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Quantum Metric was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fullstory was listed before Quantum Metric in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Microsoft Clarity4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Glassbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Fullstory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Contentsquare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amplitude2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Quantum Metric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LogRocket0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital experience analytics platforms
5 answers
Asked ChatGPT
“Which digital experience analytics platform should I use in New Zealand?”
Asked ChatGPT
“What are the best digital experience analytics platforms in New Zealand?”
Asked ChatGPT
“What's the best digital experience analytics platform in New Zealand for website user journeys?”
Searched Google, AI Overview
“digital experience analytics platform”
Searched Google, AI Overview
“best website analytics tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fullstory or Quantum Metric more popular in search?
This chart shows how often people search Google for Fullstory and Quantum Metric by name. Each line represents a brand's share of searches for all seven digital experience analytics platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Fullstory, Quantum Metric. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft Clarity | Glassbox | Contentsquare | LogRocket | Fullstory | Amplitude | Quantum Metric |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 27.4% | 4.2% | 7.4% | 7.4% | 2.1% | 1.1% |
| Nov 2025 | 54.5% | 23.9% | 5.7% | 8% | 5.7% | 1.1% | 1.1% |
| Dec 2025 | 47.1% | 30.9% | 5.9% | 7.4% | 5.9% | 1.5% | 1.5% |
| Jan 2026 | 54.5% | 29.5% | 5.7% | 4.5% | 4.5% | 1.1% | 0% |
| Feb 2026 | 64.1% | 22.8% | 6.5% | 3.3% | 2.2% | 1.1% | 0% |
| Mar 2026 | 56.7% | 30.8% | 4.8% | 2.9% | 2.9% | 0.96% | 0.96% |
| Apr 2026 | 61.5% | 27.4% | 6% | 1.7% | 1.7% | 0.85% | 0.85% |
| May 2026 | 59% | 26% | 7% | 4% | 2% | 1% | 1% |
| Jun 2026 | 60% | 26.7% | 5.8% | 2.5% | 4.2% | 0.83% | 0% |
| Jul 2026 | 66.1% | 23.9% | 4.6% | 1.8% | 1.8% | 0.92% | 0.92% |
| Aug 2026 | 61.5% | 27.4% | 4.3% | 2.6% | 2.6% | 0.85% | 0.85% |
| Sep 2026 | 58.4% | 25.7% | 6.9% | 4% | 3% | 0.99% | 0.99% |
How has the Fullstory and Quantum Metric comparison changed over the last 12 months?
3 findings
- Fullstory was ahead of Quantum Metric in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fullstory’s share of searches among digital experience analytics platforms in New Zealand moved from 7.4% to 3%, and its estimated monthly branded searches moved from 70 to 30.
- Across the 12 months ending September 2026, Quantum Metric’s share of searches among digital experience analytics platforms in New Zealand moved from 1.1% to 0.99%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand digital experience analytics platforms in September 2026?
2 changes
In September 2026, LogRocket overtook Fullstory to rank 4th among digital experience analytics platforms in New Zealand, with 4% of the searches.
Estimated monthly branded searches for Fullstory in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fullstory’s and Quantum Metric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fullstory
1 branded search term
- fullstory
Quantum Metric
1 branded search term
- quantum metric
Other head-to-heads among digital experience analytics platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.