Fullstory vs Microsoft Clarity:Which is more popular?
In September 2026, Microsoft Clarity had more branded searches than Fullstory among digital experience analytics platforms in New Zealand. Microsoft Clarity had about 590 branded searches, while Fullstory had 30. Microsoft Clarity made up 58.4% of all digital experience analytics platform searches we track, and Fullstory accounted for 3%. When we asked ChatGPT and Google AI Overviews about digital experience analytics platforms, Fullstory and Microsoft Clarity each appeared in four of the five answers. Fullstory was mentioned before Microsoft Clarity in three out of four answers.
Who do people search for more?
Microsoft Clarity, about 20 searches for every 1 for Fullstory
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Fullstory, named ahead of Microsoft Clarity in 3 of 4 answers
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Top digital experience analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fullstory and Microsoft Clarity were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fullstory was listed before Microsoft Clarity in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Microsoft Clarity4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Glassbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Fullstory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Contentsquare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amplitude2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Quantum Metric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LogRocket0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital experience analytics platforms
5 answers
Asked ChatGPT
“Which digital experience analytics platform should I use in New Zealand?”
Asked ChatGPT
“What are the best digital experience analytics platforms in New Zealand?”
Asked ChatGPT
“What's the best digital experience analytics platform in New Zealand for website user journeys?”
Searched Google, AI Overview
“digital experience analytics platform”
Searched Google, AI Overview
“best website analytics tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fullstory or Microsoft Clarity more popular in search?
This chart shows how often people search Google for Fullstory and Microsoft Clarity by name. Each line represents a brand's share of searches for all seven digital experience analytics platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Microsoft Clarity, Fullstory. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft Clarity | Glassbox | Contentsquare | LogRocket | Fullstory | Amplitude | Quantum Metric |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 27.4% | 4.2% | 7.4% | 7.4% | 2.1% | 1.1% |
| Nov 2025 | 54.5% | 23.9% | 5.7% | 8% | 5.7% | 1.1% | 1.1% |
| Dec 2025 | 47.1% | 30.9% | 5.9% | 7.4% | 5.9% | 1.5% | 1.5% |
| Jan 2026 | 54.5% | 29.5% | 5.7% | 4.5% | 4.5% | 1.1% | 0% |
| Feb 2026 | 64.1% | 22.8% | 6.5% | 3.3% | 2.2% | 1.1% | 0% |
| Mar 2026 | 56.7% | 30.8% | 4.8% | 2.9% | 2.9% | 0.96% | 0.96% |
| Apr 2026 | 61.5% | 27.4% | 6% | 1.7% | 1.7% | 0.85% | 0.85% |
| May 2026 | 59% | 26% | 7% | 4% | 2% | 1% | 1% |
| Jun 2026 | 60% | 26.7% | 5.8% | 2.5% | 4.2% | 0.83% | 0% |
| Jul 2026 | 66.1% | 23.9% | 4.6% | 1.8% | 1.8% | 0.92% | 0.92% |
| Aug 2026 | 61.5% | 27.4% | 4.3% | 2.6% | 2.6% | 0.85% | 0.85% |
| Sep 2026 | 58.4% | 25.7% | 6.9% | 4% | 3% | 0.99% | 0.99% |
How has the Fullstory and Microsoft Clarity comparison changed over the last 12 months?
3 findings
- Microsoft Clarity was ahead of Fullstory in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fullstory’s share of searches among digital experience analytics platforms in New Zealand moved from 7.4% to 3%, and its estimated monthly branded searches moved from 70 to 30.
- Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among digital experience analytics platforms in New Zealand moved from 50.5% to 58.4%, and its estimated monthly branded searches moved from 480 to 590.
How did search popularity change for New Zealand digital experience analytics platforms in September 2026?
3 changes
In September 2026, LogRocket overtook Fullstory to rank 4th among digital experience analytics platforms in New Zealand, with 4% of the searches.
In September 2026, Microsoft Clarity lost share of searches among digital experience analytics platforms in New Zealand, from 61.5% to 58.4%.
Estimated monthly branded searches for Fullstory in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fullstory’s and Microsoft Clarity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fullstory
1 branded search term
- fullstory
Microsoft Clarity
2 branded search terms
- microsoft clarity
- microsoftclarity
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