Contentsquare vs Glassbox:Which is more popular?
In September 2026, Glassbox had more branded searches than Contentsquare among digital experience analytics platforms in New Zealand. Glassbox had about 260 branded searches, while Contentsquare had 70. Glassbox made up 25.7% of all digital experience analytics platform searches we track, and Contentsquare accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about digital experience analytics platforms, Glassbox appeared in four of the five answers and Contentsquare in three. Contentsquare was mentioned before Glassbox in three out of four answers.
Who do people search for more?
Glassbox, about 4 searches for every 1 for Contentsquare
Who does AI mention more?
Glassbox, mentioned in 4 of 5 answers, Contentsquare in 3
Who does AI recommend more?
Contentsquare, named ahead of Glassbox in 3 of 4 answers
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Top digital experience analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Glassbox was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Contentsquare was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Contentsquare was listed before Glassbox in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Microsoft Clarity4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Glassbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fullstory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Contentsquare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amplitude2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Quantum Metric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LogRocket0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital experience analytics platforms
5 answers
Asked ChatGPT
“Which digital experience analytics platform should I use in New Zealand?”
Asked ChatGPT
“What are the best digital experience analytics platforms in New Zealand?”
Asked ChatGPT
“What's the best digital experience analytics platform in New Zealand for website user journeys?”
Searched Google, AI Overview
“digital experience analytics platform”
Searched Google, AI Overview
“best website analytics tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Contentsquare or Glassbox more popular in search?
This chart shows how often people search Google for Contentsquare and Glassbox by name. Each line represents a brand's share of searches for all seven digital experience analytics platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Glassbox, Contentsquare. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft Clarity | Glassbox | Contentsquare | LogRocket | Fullstory | Amplitude | Quantum Metric |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 27.4% | 4.2% | 7.4% | 7.4% | 2.1% | 1.1% |
| Nov 2025 | 54.5% | 23.9% | 5.7% | 8% | 5.7% | 1.1% | 1.1% |
| Dec 2025 | 47.1% | 30.9% | 5.9% | 7.4% | 5.9% | 1.5% | 1.5% |
| Jan 2026 | 54.5% | 29.5% | 5.7% | 4.5% | 4.5% | 1.1% | 0% |
| Feb 2026 | 64.1% | 22.8% | 6.5% | 3.3% | 2.2% | 1.1% | 0% |
| Mar 2026 | 56.7% | 30.8% | 4.8% | 2.9% | 2.9% | 0.96% | 0.96% |
| Apr 2026 | 61.5% | 27.4% | 6% | 1.7% | 1.7% | 0.85% | 0.85% |
| May 2026 | 59% | 26% | 7% | 4% | 2% | 1% | 1% |
| Jun 2026 | 60% | 26.7% | 5.8% | 2.5% | 4.2% | 0.83% | 0% |
| Jul 2026 | 66.1% | 23.9% | 4.6% | 1.8% | 1.8% | 0.92% | 0.92% |
| Aug 2026 | 61.5% | 27.4% | 4.3% | 2.6% | 2.6% | 0.85% | 0.85% |
| Sep 2026 | 58.4% | 25.7% | 6.9% | 4% | 3% | 0.99% | 0.99% |
How has the Contentsquare and Glassbox comparison changed over the last 12 months?
3 findings
- Glassbox was ahead of Contentsquare in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Contentsquare’s share of searches among digital experience analytics platforms in New Zealand moved from 4.2% to 6.9%, and its estimated monthly branded searches moved from 40 to 70.
- Across the 12 months ending September 2026, Glassbox’s share of searches among digital experience analytics platforms in New Zealand moved from 27.4% to 25.7%, and its estimated monthly branded searches held steady at 260.
How did search popularity change for New Zealand digital experience analytics platforms in September 2026?
2 changes
In September 2026, Contentsquare gained share of searches among digital experience analytics platforms in New Zealand, from 4.3% to 6.9%.
In September 2026, Glassbox lost share of searches among digital experience analytics platforms in New Zealand, from 27.4% to 25.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Contentsquare’s and Glassbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Contentsquare
2 branded search terms
- contentsquare
- contentsquare analytics
Glassbox
1 branded search term
- glassbox
Other head-to-heads among digital experience analytics platforms
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