Brandwave

Contentsquare vs Microsoft Clarity:Which is more popular?

In September 2026, Microsoft Clarity had more branded searches than Contentsquare among digital experience analytics platforms in New Zealand. Microsoft Clarity had about 590 branded searches, while Contentsquare had 70. Microsoft Clarity made up 58.4% of all digital experience analytics platform searches we track, and Contentsquare accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about digital experience analytics platforms, Microsoft Clarity appeared in four of the five answers and Contentsquare in three. Contentsquare was mentioned before Microsoft Clarity in every answer that named either.

Among digital experience analytics platforms in New Zealand in September 2026

Who do people search for more?

Microsoft Clarity, about 8 searches for every 1 for Contentsquare

Microsoft Clarity 590 searchesContentsquare 70 searches

Who does AI mention more?

Microsoft Clarity, mentioned in 4 of 5 answers, Contentsquare in 3

Microsoft Clarity in 4 of 5Contentsquare in 3 of 5

Who does AI recommend more?

Contentsquare, named ahead of Microsoft Clarity in 3 of 3 answers

Contentsquare first in 3Microsoft Clarity never first

Follow Contentsquare vs Microsoft Clarity and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top digital experience analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Clarity was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Contentsquare was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Contentsquare was listed before Microsoft Clarity in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Contentsquare1st
  2. Fullstory2nd
  3. Glassbox3rd
  4. Microsoft Clarity4th
  5. Quantum Metric5th
  6. Amplitude6th
  7. LogRocket–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Clarity4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glassbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fullstory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contentsquare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amplitude2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quantum Metric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LogRocket0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital experience analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Contentsquare or Microsoft Clarity more popular in search?

This chart shows how often people search Google for Contentsquare and Microsoft Clarity by name. Each line represents a brand's share of searches for all seven digital experience analytics platforms we track, month by month, from searches in New Zealand.

Contentsquare and Microsoft Clarity among digital experience analytics platforms in New Zealand, by month

Share of searches by month for Microsoft Clarity, Contentsquare. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft ClarityGlassboxContentsquareLogRocketFullstoryAmplitudeQuantum Metric
Oct 202550.5%27.4%4.2%7.4%7.4%2.1%1.1%
Nov 202554.5%23.9%5.7%8%5.7%1.1%1.1%
Dec 202547.1%30.9%5.9%7.4%5.9%1.5%1.5%
Jan 202654.5%29.5%5.7%4.5%4.5%1.1%0%
Feb 202664.1%22.8%6.5%3.3%2.2%1.1%0%
Mar 202656.7%30.8%4.8%2.9%2.9%0.96%0.96%
Apr 202661.5%27.4%6%1.7%1.7%0.85%0.85%
May 202659%26%7%4%2%1%1%
Jun 202660%26.7%5.8%2.5%4.2%0.83%0%
Jul 202666.1%23.9%4.6%1.8%1.8%0.92%0.92%
Aug 202661.5%27.4%4.3%2.6%2.6%0.85%0.85%
Sep 202658.4%25.7%6.9%4%3%0.99%0.99%

How has the Contentsquare and Microsoft Clarity comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand digital experience analytics platforms in September 2026?

2 changes

  1. In September 2026, Contentsquare gained share of searches among digital experience analytics platforms in New Zealand, from 4.3% to 6.9%.

  2. In September 2026, Microsoft Clarity lost share of searches among digital experience analytics platforms in New Zealand, from 61.5% to 58.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Contentsquare’s and Microsoft Clarity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Contentsquare

2 branded search terms

  • contentsquare
  • contentsquare analytics

Microsoft Clarity

2 branded search terms

  • microsoft clarity
  • microsoftclarity

How the Brand Demand Index is measured

Other head-to-heads among digital experience analytics platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free