How popular isMicrosoft Azure in search?

In August 2026, there were an estimated 11K branded searches for Microsoft Azure in New Zealand which held steady over the last 11 months. Microsoft Azure holds 38.6% estimated Share of Search among New Zealand cloud computing platforms and is ranked 1st of 6 competitors for search popularity.

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Which cloud computing platforms compete with Microsoft Azure?

Microsoft Azure against cloud computing platforms in New Zealand, by month

Month	Microsoft Azure	Amazon Web Services	Google Cloud	DigitalOcean	Oracle Cloud	Catalyst Cloud
Oct 2025	27.8%	54.1%	12.7%	3.3%	1.4%	0.74%
Nov 2025	39.4%	33.3%	20.2%	4.1%	1.8%	1.1%
Dec 2025	35.7%	32%	24.1%	5.5%	1.9%	0.69%
Jan 2026	39.2%	29.1%	23%	5.7%	2.4%	0.64%
Feb 2026	36.2%	28.5%	26.8%	5.4%	2.2%	0.81%
Mar 2026	35.9%	28.8%	26.2%	5.5%	2.8%	0.81%
Apr 2026	38.4%	26.3%	26.2%	5.1%	3.2%	0.76%
May 2026	38.4%	25.2%	26.7%	5.8%	2.9%	1%
Jun 2026	42.3%	23.9%	25.1%	4.8%	3.1%	0.85%
Jul 2026	39.2%	24.9%	27.3%	4.9%	2.8%	0.87%
Aug 2026	38.6%	27.9%	25.4%	4.7%	2.5%	0.85%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Microsoft Azure Microsoft	38.6%	11K	+1.8%	-0.6 points
2, moved from 3rd to 2nd	Amazon Web Services Amazon	27.9%	7.9K	+16.1%	+3 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Google Cloud Google	25.4%	7.2K	-3.6%	-1.9 pointsmoved from 2nd to 3rd
4, held 4th	DigitalOcean	4.7%	1.3K	-0.74%	-0.2 points
5, held 5th	Oracle Cloud	2.5%	710	-7.8%	-0.3 points
6, held 6th	Catalyst Cloud	0.85%	240	0%	0 points

1.Microsoft Azure
38.6%
held 1st · 11K estimated branded searches · +1.8% vs prior month · -0.6 points
2.Amazon Web Services
27.9%
moved from 3rd to 2nd · 7.9K estimated branded searches · +16.1% vs prior month · +3 points
3.Google Cloud
25.4%
moved from 2nd to 3rd · 7.2K estimated branded searches · -3.6% vs prior month · -1.9 points
4.DigitalOcean
4.7%
held 4th · 1.3K estimated branded searches · -0.74% vs prior month · -0.2 points
5.Oracle Cloud
2.5%
held 5th · 710 estimated branded searches · -7.8% vs prior month · -0.3 points
6.Catalyst Cloud
0.85%
held 6th · 240 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Microsoft Azure and its closest rivals

How has branded search demand for Microsoft Azure changed in New Zealand over the last 12 months?

4 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Azure in New Zealand held steady, from 11.3K to 11K.
Across the 11 months ending August 2026, Microsoft Azure’s estimated Share of Search among cloud computing platforms in New Zealand increased from 27.8% to 38.6%.
Across the 11 months ending August 2026, Microsoft Azure’s estimated Share of Search among cloud computing platforms in New Zealand peaked at 42.3% in June 2026 and was lowest at 27.8% in October 2025.
Across the 11 months ending August 2026, Microsoft Azure rose from 2nd to 1st among cloud computing platforms in New Zealand.

How did search popularity change for New Zealand cloud computing platforms in August 2026?

5 changes

In August 2026, Amazon Web Services overtook Google Cloud to rank 2nd among cloud computing platforms in New Zealand, at 27.9%.
In August 2026, Google Cloud lost estimated Share of Search among cloud computing platforms in New Zealand, from 27.3% to 25.4%.
In August 2026, Microsoft Azure lost estimated Share of Search among cloud computing platforms in New Zealand, from 39.2% to 38.6%.
Estimated monthly branded searches for Oracle Cloud in New Zealand rose 26.8% over 11 measured months, from 560 to 710 in August 2026.
Estimated monthly branded searches for Catalyst Cloud in New Zealand fell 20% over 11 measured months, from 300 to 240 in August 2026.

How is Microsoft Azure measured?

Brandwave collects information about searches that people make online using Microsoft Azure’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

22 branded search terms