Brandwave

Google Cloud vs Microsoft Azure:Which is more popular by branded search in New Zealand?

In August 2026, Microsoft Azure had more branded searches than Google Cloud among cloud computing platforms in New Zealand. Microsoft Azure was estimated to have 11K branded searches compared to Google Cloud’s 7.2K, and held a 38.6% Share of Search versus Google Cloud’s 25.4%.

Share of Search among cloud computing platforms in New Zealand in August 2026Which is more popular in search, Google Cloud or Microsoft Azure?
Google Cloud25.4%7.2K searches
vs
Microsoft Azure38.6%11K searches
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Which is more popular in search, Google Cloud or Microsoft Azure?

Compare the cloud computing platforms New Zealand businesses build and host on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Google Cloud and Microsoft Azure among cloud computing platforms in New Zealand, by month

Share of Search by month for Microsoft Azure, Google Cloud. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft AzureAmazon Web ServicesGoogle CloudDigitalOceanOracle CloudCatalyst Cloud
Oct 202527.8%54.1%12.7%3.3%1.4%0.74%
Nov 202539.4%33.3%20.2%4.1%1.8%1.1%
Dec 202535.7%32%24.1%5.5%1.9%0.69%
Jan 202639.2%29.1%23%5.7%2.4%0.64%
Feb 202636.2%28.5%26.8%5.4%2.2%0.81%
Mar 202635.9%28.8%26.2%5.5%2.8%0.81%
Apr 202638.4%26.3%26.2%5.1%3.2%0.76%
May 202638.4%25.2%26.7%5.8%2.9%1%
Jun 202642.3%23.9%25.1%4.8%3.1%0.85%
Jul 202639.2%24.9%27.3%4.9%2.8%0.87%
Aug 202638.6%27.9%25.4%4.7%2.5%0.85%
Sep 2026——————

How has the Google Cloud and Microsoft Azure comparison changed over the last 12 months?

How did search popularity change for New Zealand cloud computing platforms in August 2026?

  1. In August 2026, Amazon Web Services overtook Google Cloud to rank 2nd among cloud computing platforms in New Zealand, at 27.9%.

  2. In August 2026, Google Cloud lost estimated Share of Search among cloud computing platforms in New Zealand, from 27.3% to 25.4%.

  3. In August 2026, Microsoft Azure lost estimated Share of Search among cloud computing platforms in New Zealand, from 39.2% to 38.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Google Cloud’s and Microsoft Azure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Cloud

17 branded search terms

  • google cloud
  • google cloud console
  • google cloud hosting
  • google cloud messaging
  • google cloud near me
  • google cloud nz
  • google cloud photos
  • google cloud platform
  • google cloud pricing
  • google cloud print
  • google cloud services
  • google cloud storage
  • google cloud storage cost
  • google cloud tts
  • googlecloud
  • googlecloud console
  • googlecloud hosting

Microsoft Azure

22 branded search terms

  • azure
  • azure active directory
  • azure ad
  • azure artificial intelligence
  • azure cost
  • azure data studio
  • azure devops
  • azure microsoft com
  • azure migration
  • azure openai
  • azure portal
  • azure portal com
  • azure vm
  • azure vm cost
  • microsoft azure cloud
  • microsoft azure console
  • microsoft azure hosting
  • microsoft azure near me
  • microsoft azure new zealand
  • microsoft azure nz
  • microsoft azure online
  • ms azure portal

How the Brand Demand Index is measured

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