Amazon Web Services vs Microsoft Azure:Which is more popular by branded search in New Zealand?
In August 2026, Microsoft Azure had more branded searches than Amazon Web Services among cloud computing platforms in New Zealand. Microsoft Azure was estimated to have 11K branded searches compared to Amazon Web Services’ 7.9K, and held a 38.6% Share of Search versus Amazon Web Services’ 27.9%.
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Which is more popular in search, Amazon Web Services or Microsoft Azure?
Compare the cloud computing platforms New Zealand businesses build and host on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Azure, Amazon Web Services. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Azure | Amazon Web Services | Google Cloud | DigitalOcean | Oracle Cloud | Catalyst Cloud |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 54.1% | 12.7% | 3.3% | 1.4% | 0.74% |
| Nov 2025 | 39.4% | 33.3% | 20.2% | 4.1% | 1.8% | 1.1% |
| Dec 2025 | 35.7% | 32% | 24.1% | 5.5% | 1.9% | 0.69% |
| Jan 2026 | 39.2% | 29.1% | 23% | 5.7% | 2.4% | 0.64% |
| Feb 2026 | 36.2% | 28.5% | 26.8% | 5.4% | 2.2% | 0.81% |
| Mar 2026 | 35.9% | 28.8% | 26.2% | 5.5% | 2.8% | 0.81% |
| Apr 2026 | 38.4% | 26.3% | 26.2% | 5.1% | 3.2% | 0.76% |
| May 2026 | 38.4% | 25.2% | 26.7% | 5.8% | 2.9% | 1% |
| Jun 2026 | 42.3% | 23.9% | 25.1% | 4.8% | 3.1% | 0.85% |
| Jul 2026 | 39.2% | 24.9% | 27.3% | 4.9% | 2.8% | 0.87% |
| Aug 2026 | 38.6% | 27.9% | 25.4% | 4.7% | 2.5% | 0.85% |
| Sep 2026 | — | — | — | — | — | — |
How has the Amazon Web Services and Microsoft Azure comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Microsoft Azure took it in November 2025.
- Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud computing platforms in New Zealand moved from 54.1% to 27.9%, and its estimated monthly branded searches moved from 22K to 7.9K.
- Across the 11 months ending August 2026, Microsoft Azure’s estimated Share of Search among cloud computing platforms in New Zealand moved from 27.8% to 38.6%, and its estimated monthly branded searches moved from 11.3K to 11K.
How did search popularity change for New Zealand cloud computing platforms in August 2026?
2 changes
In August 2026, Amazon Web Services overtook Google Cloud to rank 2nd among cloud computing platforms in New Zealand, at 27.9%.
In August 2026, Microsoft Azure lost estimated Share of Search among cloud computing platforms in New Zealand, from 39.2% to 38.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Web Services’ and Microsoft Azure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Web Services
20 branded search terms
- aws
- aws beanstalk
- aws certified
- aws cloud
- aws console
- aws ec2
- aws ec2 cost
- aws glue
- aws hosting
- aws lambda
- aws management console
- aws near me
- aws new zealand
- aws nz
- aws online
- aws pricing
- aws rds
- aws reinvent
- aws s3
- aws services
Microsoft Azure
22 branded search terms
- azure
- azure active directory
- azure ad
- azure artificial intelligence
- azure cost
- azure data studio
- azure devops
- azure microsoft com
- azure migration
- azure openai
- azure portal
- azure portal com
- azure vm
- azure vm cost
- microsoft azure cloud
- microsoft azure console
- microsoft azure hosting
- microsoft azure near me
- microsoft azure new zealand
- microsoft azure nz
- microsoft azure online
- ms azure portal
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.