Brandwave

Cloud computing platforms in New Zealand:Which brands are most popular in search?

In August 2026, Microsoft Azure was the most searched among cloud computing platforms in New Zealand, with an estimated 11K branded searches and 38.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Microsoft Azure38.6%
  2. Amazon Web Services27.9%
  3. Google Cloud25.4%
  4. DigitalOcean4.7%
  5. Oracle Cloud2.5%
  6. Catalyst Cloud0.85%

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Share of SearchLeaderboard

Compare the cloud computing platforms New Zealand businesses build and host on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cloud computing platforms in New Zealand, by month

Share of Search by month for Microsoft Azure, Amazon Web Services, Google Cloud, DigitalOcean, Oracle Cloud. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft AzureAmazon Web ServicesGoogle CloudDigitalOceanOracle CloudCatalyst Cloud
Oct 202527.8%54.1%12.7%3.3%1.4%0.74%
Nov 202539.4%33.3%20.2%4.1%1.8%1.1%
Dec 202535.7%32%24.1%5.5%1.9%0.69%
Jan 202639.2%29.1%23%5.7%2.4%0.64%
Feb 202636.2%28.5%26.8%5.4%2.2%0.81%
Mar 202635.9%28.8%26.2%5.5%2.8%0.81%
Apr 202638.4%26.3%26.2%5.1%3.2%0.76%
May 202638.4%25.2%26.7%5.8%2.9%1%
Jun 202642.3%23.9%25.1%4.8%3.1%0.85%
Jul 202639.2%24.9%27.3%4.9%2.8%0.87%
Aug 202638.6%27.9%25.4%4.7%2.5%0.85%
Sep 2026——————

This month’s ranking, August 2026

  1. held 1st · 11K estimated branded searches · +1.8% vs prior month · -0.6 points

  2. moved from 3rd to 2nd · 7.9K estimated branded searches · +16.1% vs prior month · +3 points

  3. moved from 2nd to 3rd · 7.2K estimated branded searches · -3.6% vs prior month · -1.9 points

  4. held 4th · 1.3K estimated branded searches · -0.74% vs prior month · -0.2 points

  5. held 5th · 710 estimated branded searches · -7.8% vs prior month · -0.3 points

  6. held 6th · 240 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among cloud computing platforms in New Zealand?

In August 2026, Microsoft Azure was the most searched among cloud computing platforms in New Zealand, with an estimated 11K branded searches and 38.6% estimated Share of Search within this set. Amazon Web Services is in 2nd place, 10.7 percentage points behind at 27.9% Share of Search.

New Zealand cloud computing platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Microsoft Azure27.8% → 38.6%42.3%Jun 202627.8%Oct 20252nd → 1st
Amazon Web Services54.1% → 27.9%54.1%Oct 202523.9%Jun 20261st → 2nd
Google Cloud12.7% → 25.4%27.3%Jul 202612.7%Oct 20253rd
DigitalOcean3.3% → 4.7%5.8%May 20263.3%Oct 20254th
Oracle Cloud1.4% → 2.5%3.2%Apr 20261.4%Oct 20255th
Catalyst Cloud0.74% → 0.85%1.1%Nov 20250.64%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Microsoft Azure’s estimated Share of Search among cloud computing platforms in New Zealand increased from 27.8% to 38.6%.
  • Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud computing platforms in New Zealand decreased from 54.1% to 27.9%.
  • Across the 11 months ending August 2026, Google Cloud’s estimated Share of Search among cloud computing platforms in New Zealand increased from 12.7% to 25.4%.
  • Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among cloud computing platforms in New Zealand increased from 3.3% to 4.7%.
  • Across the 11 months ending August 2026, Oracle Cloud’s estimated Share of Search among cloud computing platforms in New Zealand increased from 1.4% to 2.5%.
  • Across the 11 months ending August 2026, Microsoft Azure’s estimated Share of Search among cloud computing platforms in New Zealand peaked at 42.3% in June 2026 and was lowest at 27.8% in October 2025.
  • Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud computing platforms in New Zealand peaked at 54.1% in October 2025 and was lowest at 23.9% in June 2026.
  • Across the 11 months ending August 2026, Google Cloud’s estimated Share of Search among cloud computing platforms in New Zealand peaked at 27.3% in July 2026 and was lowest at 12.7% in October 2025.
  • Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among cloud computing platforms in New Zealand peaked at 5.8% in May 2026 and was lowest at 3.3% in October 2025.
  • Across the 11 months ending August 2026, Oracle Cloud’s estimated Share of Search among cloud computing platforms in New Zealand peaked at 3.2% in April 2026 and was lowest at 1.4% in October 2025.
  • Across the 11 months ending August 2026, Microsoft Azure rose from 2nd to 1st among cloud computing platforms in New Zealand.
  • Across the 11 months ending August 2026, Amazon Web Services fell from 1st to 2nd among cloud computing platforms in New Zealand.
  • Across the 11 months ending August 2026, Catalyst Cloud held steady: its estimated Share of Search among cloud computing platforms in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand cloud computing platforms in August 2026?

  1. In August 2026, Amazon Web Services overtook Google Cloud to rank 2nd among cloud computing platforms in New Zealand, at 27.9%.

  2. In August 2026, Google Cloud lost estimated Share of Search among cloud computing platforms in New Zealand, from 27.3% to 25.4%.

  3. In August 2026, Microsoft Azure lost estimated Share of Search among cloud computing platforms in New Zealand, from 39.2% to 38.6%.

  4. Estimated monthly branded searches for Oracle Cloud in New Zealand rose 26.8% over 11 measured months, from 560 to 710 in August 2026.

  5. Estimated monthly branded searches for Catalyst Cloud in New Zealand fell 20% over 11 measured months, from 300 to 240 in August 2026.

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