DigitalOcean vs Microsoft Azure:Which is more popular by branded search in New Zealand?
In August 2026, Microsoft Azure had more branded searches than DigitalOcean among cloud computing platforms in New Zealand. Microsoft Azure was estimated to have 11K branded searches compared to DigitalOcean’s 1.3K, and held a 38.6% Share of Search versus DigitalOcean’s 4.7%.
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Which is more popular in search, DigitalOcean or Microsoft Azure?
Compare the cloud computing platforms New Zealand businesses build and host on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Azure, DigitalOcean. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Azure | Amazon Web Services | Google Cloud | DigitalOcean | Oracle Cloud | Catalyst Cloud |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 54.1% | 12.7% | 3.3% | 1.4% | 0.74% |
| Nov 2025 | 39.4% | 33.3% | 20.2% | 4.1% | 1.8% | 1.1% |
| Dec 2025 | 35.7% | 32% | 24.1% | 5.5% | 1.9% | 0.69% |
| Jan 2026 | 39.2% | 29.1% | 23% | 5.7% | 2.4% | 0.64% |
| Feb 2026 | 36.2% | 28.5% | 26.8% | 5.4% | 2.2% | 0.81% |
| Mar 2026 | 35.9% | 28.8% | 26.2% | 5.5% | 2.8% | 0.81% |
| Apr 2026 | 38.4% | 26.3% | 26.2% | 5.1% | 3.2% | 0.76% |
| May 2026 | 38.4% | 25.2% | 26.7% | 5.8% | 2.9% | 1% |
| Jun 2026 | 42.3% | 23.9% | 25.1% | 4.8% | 3.1% | 0.85% |
| Jul 2026 | 39.2% | 24.9% | 27.3% | 4.9% | 2.8% | 0.87% |
| Aug 2026 | 38.6% | 27.9% | 25.4% | 4.7% | 2.5% | 0.85% |
| Sep 2026 | — | — | — | — | — | — |
How has the DigitalOcean and Microsoft Azure comparison changed over the last 12 months?
3 findings
- Microsoft Azure was ahead of DigitalOcean in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among cloud computing platforms in New Zealand moved from 3.3% to 4.7%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 11 months ending August 2026, Microsoft Azure’s estimated Share of Search among cloud computing platforms in New Zealand moved from 27.8% to 38.6%, and its estimated monthly branded searches moved from 11.3K to 11K.
How did search popularity change for New Zealand cloud computing platforms in August 2026?
1 change
In August 2026, Microsoft Azure lost estimated Share of Search among cloud computing platforms in New Zealand, from 39.2% to 38.6%.
How each brand is measured
Brandwave collects information about searches that people make online using DigitalOcean’s and Microsoft Azure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DigitalOcean
6 branded search terms
- digitalocean
- digitalocean cloud
- digitalocean com
- digitalocean console
- digitalocean hosting
- digitalocean nz
Microsoft Azure
22 branded search terms
- azure
- azure active directory
- azure ad
- azure artificial intelligence
- azure cost
- azure data studio
- azure devops
- azure microsoft com
- azure migration
- azure openai
- azure portal
- azure portal com
- azure vm
- azure vm cost
- microsoft azure cloud
- microsoft azure console
- microsoft azure hosting
- microsoft azure near me
- microsoft azure new zealand
- microsoft azure nz
- microsoft azure online
- ms azure portal
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.